Videos should be used in every stage of the sales funnel. Use great videos in the funnel and at different places, making it easier for the consumer to move down the sales funnel path. Here are a few video content types that can be used to increase traffic.
1. Brand videos can be created with visuals, storytelling, and sound and help to get the brand across.
2. Vlogs are easy to make and offer excellent engagement value.
3. Talking head is a type of video that is the most standard type of video and is the most popular one.
4. People love to learn new things, and education videos are thus popular and offer real value to consumers.
5. Event videos covering an event video’s proceeding help extend the reach.
6. Interview videos are also popular and easy to create with tools like Google Hangouts and Skype.
7. Product review videos are the most valuable videos for viewers.
8. Try creating tutorial videos to show the viewers how to do or use something efficiently.
9. marketers are now using the live-streaming video format to increase traffic.
10. User-generated content is another popular type of video content that attracts more traffic.
11. Three hundred sixty degrees videos are new and novel concepts to capture attention.
12. Narrated PowerPoint is another popular format as it is straightforward.
13. Business culture videos show the human side of the business and help connect emotionally with the audience.
14. Another popular video is the one that offers tips to the viewers. And these are also good for the SEO.
15. FAQ videos help in generating leads.
16. Product demonstration videos are also the most engaging types of videos.
17. Add a personal touch to your videos; these personalized videos make the audience feel special and are suitable for increasing traffic.
18. Screencast videos or recorded demo type of videos are popular among video marketers.
19. Get the double appreciation of the customers who purchased with Thank You videos.
20. Another simple and easy-to-make video that marketers use is the photo montage video which can be created with online support.
21. Bad karaoke is another type of video.
22. Marketers also create videos that offer no more than text and a voice-over for sales purposes.
23. Mashups can be tried to increase traffic.
24. Product launch videos can help get more traffic and gain the viewers’ attention.
25. People also love prank video content and get more hits.
26. Sales can be increased with video testimonials, as proved many times, because consumers trust when people who have already used the product talk about it.
27. Reaction videos are one of the popular options.
28. Fan videos are another popular video content type.
29. Product information videos are other popular types of videos that help in product sales.
30. Twitch. Tv made the video game walkthroughs famous, and this format can be used to generate more traffic.
31. Recorded webinars should not be overlooked but can be used to attract more traffic.
32. Time-lapse videos are popular with the creator and the audience because they are easy to produce and give excellent results.
33. Animation was once costly but is now within reach for most marketers with many online video creation sites. Animated videos also drive more traffic.
34. Unboxing videos show a box being opened by someone excited about the contents. This is a hugely popular type of video.
35. Another traditional but effective way to get more traffic is to use Video email.
36. Expert interviews will be loved by consumers who want to learn something new.
37. Music videos are the most popular type; millennials watch this content more.
38. The consumers watch Videos starring babies at least twice in a row.
39. Adventure videos are favorites for many viewers.
40. Action videos also impress the audience and increase traffic.
41. Nature videos can become viral quickly.
42. Dance videos are the most popular online, and many of these videos are most watched by people.
43. Travel destination presentation videos can be created and used by companies in the travel business.
44. How-to videos explain how a product is used or how to improve something.
45. Slideshow videos can be used to show the list of products, the benefits, etc.
46. Instagram videos are used most by brands to inspire engagement.
47. Welcome videos help acquaint with the customers.
48. Behind-the-doors videos also help connect with the consumers personally.
49. Tips and tricks videos are short and help the customers get the most out of the products.
50. Teaser Videos hint to the audience about the product, sale, etc.
So many video formats can be used to increase traffic. Marketers can try all types of these videos and not run out of ideas. Try finding what video type appeals to the consumers most.
10 Video Content Types YouTube Platform Love
There is a more than 50% increase in the time videos are consumed on YouTube. There is steady growth in the number of people watching different Video Content Types on YouTube. Here are the most popular types of videos that people love to watch on YouTube.
- How-To videos are the most watched content on YouTube; it is released. More than a seventy percent increase exists in people searching for how-to videos.
- Product Review Videos are the most popular type of videos. These videos affect the purchasing decisions of the people. Most people watch product review videos when they plan to buy a product to learn more about it.
- Vlogs or video blogging is another popular type of video on YouTube. Vlogs capture the attention of the audience. We can find Vloggers who have millions of subscribers.
- Gaming videos are other favorite types of YouTube videos. Most of the popular YouTubers in the world are gamers.
- People love to watch videos with humorous content. Some of the best YouTube videos in the world are comedy videos.
- A hugely popular YouTube video type is the unboxing video. People get excited watching someone open and show the contents of the box.
- Audience search for videos that provide them with information. Educational videos are most popular with students.
- Another engaging type of YouTube video is the question-and-answer video.
- Prank videos go viral very quickly on YouTube.
- The best and favorite genre of videos is another popular type of video.
YouTube is the most popular video platform, and many brands and content creators use it to get maximum exposure and reach the target audience. Please note the popular types of videos and use them to get full benefits from the YouTube platform.