Top Must-Have OTT Platform Characteristics

OTT Platforms continue to grow in popularity as the preferred way to consume content. But what makes an OTT platform a must-have for consumers? For an OTT platform to be successful, it must have specific characteristics. Without these features, a platform will likely fall short of expectations. We’ll outline the top must-have characteristics for any OTT platform. Keep reading to learn more!

Top Must-Have OTT Platform Characteristics

  • The platform should have a high-quality video player that plays both live and recorded content
  • The platform needs to offer reliable streaming with no buffering or lag time
  • the interface must be intuitive and easy for users of all ages and technical abilities to understand how it works
  • Good customer service
  • Affordable pricing
  • Streams live TV and on-demand content, including sports
  • Provides a variety of programming options for different interests
  • Streams live TV channels
  • Offers on-demand programming
  • Allows for DVR recordings and time-shifting (watching a program later)
  • Provides personalization through recommendations, search, and social media integration
  • Lets you watch programs anywhere with an internet connection
  • The platform must be easy to use and offer a good user experience
  • The platform should have an excellent customer service team that is available 24/7
  • The platform should offer a variety of features, including live streaming, on-demand content, and mobile apps
  • The platform should have a good selection of content
  • The quality of the video should be excellent- this includes resolution, aspect ratio, and sound quality
  • It shouldn’t require any equipment or technical know-how for installation or setup
  • Compatible with any device
  • Ability to share video content across social media platforms
  • Easy-to-use interface and intuitive design that is customer-friendly, even for those who are new to OTT services
  • A wide range of channels available on the platform, including live sports events, TV series, movies, original programming from creators around the world
  • The ability to watch content without an internet connection
  • Scalability
  • Cost-effectiveness
  • Data security and privacy
  • User experience design and accessibility
  • Device compatibility
  • Great customer service
  • Low cost of entry
  • User-friendly interface
  • Clear pricing and value proposition
  • Must-have OTT platform characteristics
  • A robust content library with the latest TV shows and movies
  • The ability to share videos across social media platforms like Facebook, Twitter, Instagram, etc.
  • A free trial period so you can try before you buy
  • User experience that is personalized for the viewer
  • Affordable pricing packages and no contracts or commitments
  • Fast streaming speeds

Top Must-Have OTT Video Streaming App Characteristics

  • The app is free to use
  • You can watch live TV or movies on demand
  • no commercials are interrupting your viewing experience
  • It’s available for download in the Apple App Store, Google Play Store, and Amazon Appstore
  • Streaming video on multiple devices
  • Watch TV shows and movies anytime, anywhere
  • Search by genre or title to find your favorite show
  • Download videos for offline viewing
  • Ability to stream live TV and on-demand content
  • No contracts or long-term commitments
  • Multiple simultaneous streams allowed for a single account
  • There are no ads or annoying pop-ups
  • You can watch movies and TV shows on the go, without having to have an internet connection
  • There’s a wide selection of content available for viewing
  • The app has an exemplary user interface that isn’t confusing
  • It should have a wide variety of streaming options and content
  • There should be no buffering or lag time while watching videos
  • The app should work well on mobile devices, such as smartphones and tablets
  • Consistency of content
  • Availability of the latest episodes and movies
  • Cost to maintain membership (monthly, yearly)
  • Customer Service
  • It should have a wide selection of content, including movies and TV shows
  • It should offer the ability to stream live TV channels
  • There should be no ads or commercials on the platform
  • User-friendly interface
  • Wide variety of content to choose from, including both live and on-demand
  • Low monthly cost or no cost at all
  • Ability to download shows for offline viewing when you don’t have internet access
  • Stream live TV, sports, and movies on your phone
  • Watch your favorite shows without commercials or interruptions
  • Save money with a subscription that you can cancel anytime
  • Download videos to watch offline
  • Supports multiple languages
  • Provides high-quality streaming in HD
  • Offers a wide variety of content, including movies and TV shows
  • Allows for offline viewing or downloading of videos to watch later without an internet connection
  • Has no ads popping up while watching video
  • It should have a variety of content for all ages and interests
  • It should be available on as many devices as possible, including tablets, smartphones, TVs, etc
  • It should have the latest episodes from TV shows, so you don’t miss anything
  • Compatible with all major platforms, including Apple TV, Amazon Fire Stick, and Android TV
  • Offers a variety of content for different tastes
  • Well-organized interface that’s easy to use
  • Supports offline viewing
  • Provides the latest technology in video streaming
  • Frequent updates to the app with new content
  • Offers live streaming of popular channels, including ABC Family, HBO GO, Syfy GO, and FXNOW
  • The ability to stream live events from your mobile device
  • A wide variety of TV shows and movies, including a selection for children
  • An intuitive interface that is easy to navigate
  • Content that can be streamed smoothly in high-definition quality without buffering or lagging
  • Works with Chromecast, Apple TV, and other devices
  • Offers a free trial period
  • Allows you to download videos for offline viewing
  • Provides subtitles in different languages
  • Offers original programming from top networks
  • Live TV and Cloud-based DVR
  • Social media integration
  • Parental controls
  • Subscription pricing
  • The app must be free to download
  • It should have a wide selection of TV shows and movies
  • There should be no ads or commercials interrupting the viewing experience
  • You can watch on your mobile device, tablet, or computer
  • You can download content for offline viewing
  • Streaming service offerings
  • Content library size and quality
  • Device compatibility
  • Subscription cost and payment options
  • User interface design
  • You can watch live TV and on-demand programming in one place
  • All your favorite TV shows, movies, sports games, news programs, etc., are available on the service.


The future is now. OTT platforms are here to stay, and they’re replacing traditional TV viewing habits at a rapid rate. To help you compete in the new internet-connected world, we’ve put together this list of top must-have characteristics for your OTT platform marketing strategy that should be considered before launching or reworking any current efforts. Do these sound like something that could benefit your company? Contact us today for more information on how our team can provide expert advice on optimizing your custom messaging for an OTT app marketing campaign!

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