OTT Challenges

OTT Platform Launch Checklist

Are you gearing up to launch an OTT platform? If so, you’ll need to make sure you’re prepared for all the necessary steps. Check out this handy checklist to help make sure your launch goes as smoothly as possible.

OTT platforms are becoming increasingly popular, and if you’re looking to jump on the bandwagon, there’s a lot to consider. This checklist will help ensure that everything is taken care of before your big launch.

We’ve got you covered, from marketing and branding to technical preparations and content strategy. So don’t wait any longer.

As your business gears up for an OTT platform launch, it’s important to have a checklist to ensure everything is in order. This article outlines the key steps you need to take to ensure your platform goes off without a hitch. Here we cover all the essentials you need to know, from planning and design to marketing and monetization.

OTT Platform Launch Checklist

Before launching a new OTT platform, several essential checklist items are to consider.

First, you’ll need to determine which content partnerships will be critical to your success. Then, you’ll need to select the right mix of subscription, advertising, and transaction-based models for your platform.

You’ll also need to create detailed marketing and business plans, including subscriber and revenue growth forecasts. Finally, you’ll need to put together a top-notch team to execute your launch plan.

  1. Before launching your OTT platform, be sure to check off this handy checklist!
  2. This checklist will ensure that your launch goes smoothly and that you have everything you need.
  3. Make sure to check all of the following items off before launching your OTT platform.
  4. Select your content carefully and make sure it meets all legal requirements.
  5. Choose a platform that is stable and scalable.
  6. Set up your billing and payment system.
  7. Test, test, test! Launch with a beta group first to work out any kinks.

Are you launching an over-the-top (OTT) platform?

If so, congratulations!

We’ve created a handy checklist for you to make sure your launch is successful. This guide covers everything from market research to branding to technical requirements.

Follow these steps, and you’ll be well on your way to launching a successful OTT platform:

Conduct market research: Understand your target audience, their viewing habits, and what content they want to see.

Develop a strong branding strategy: Your platform’s branding should be unique, attractive, and memorable.

Understand your technical requirements: Make sure you have the right infrastructure in place to support your platform.

Will you have live programming or on-demand only? Next, determine how you’ll acquire or create that content. Then, set up your billing and payments system. And finally, promote your new platform to get users excited about it.

  1. Before launching your OTT platform, be sure to check off everything on this handy checklist!
  2. From making sure you have the right content to testing and debugging, this list will help ensure a smooth launch for your platform.
  3. So get ready, set, and go through this list before launching your OTT platform!

Are you planning to launch an over-the-top (OTT) platform? If so, make sure you have everything on this handy checklist.

Items passionate individuals who understand the ins and outs of the content you’re offering;

Determine target marketplaces and understand their content needs and expectations;

Select the right technology partners;

Establish efficient workflows;

Put together a dedicated and detail-oriented team.

Contact our experts today for help with launching your successful OTT platform!

  1. Figure out what content you want to offer. This includes acquiring or creating original programming and licensing content from other providers.
  2. Build a user interface that is sleek and easy to navigate. This is critical for providing a good user experience.
  3. Develop a pricing strategy.
  4. Promote your platform. Make sure potential customers know about your platform and why it’s worth their time and money.

Here’s what you’ll need to do to make sure your launch is successful

  • Cater to a specific audience
  • Map out your content strategy
  • Create engaging and shareable content
  • Promote your platform through targeted marketing efforts
  • Establish partnerships with other companies in your industry
  • Make sure your platform is accessible on all devices
  • Track your progress and analyze customer feedback
  • Define your objectives and goals for the OTT platform
  • Research the competition
  • Choose a platform provider
  • Create content and design prototypes
  • Set up user accounts and passwords
  • Upload content to the platform
  • Test the platform with a small group of users
  • Make final tweaks and adjustments
  • Launch the OTT platform to the public
  • Plan your launch date and communicate it to all stakeholders
  • Draft a press release announcing your new platform
  • Identify key partners and affiliates who can help promote your platform
  • Generate buzz around your launch by giving away free trials or discounts
  • Set up tracking mechanisms to measure the success of your launch
  • Set up monetization options
  • Analyze user feedback and make necessary changes
  • Market your product
  • Create a teaser video or website banner
  • Draft social media posts and schedule them ahead of time
  • Set up your billing information
  • Create an account on streaming platforms like Twitch and YouTube Gaming
  • Upload your content (teaser video, logo, channel art)
  • Connect with other streamers and promote each other’s channels
  • Create an engaging user experience
  • Monetize your content
  • Analyze and optimize performance
  • Set up tracking for your website and social media campaigns
  • Distribute press releases announcing your launch
  • Identify key partners and influencers to promote your platform
  • Check that you have the required hardware
  • Create a project plan and timeline
  • Determine the technical requirements
  • Develop marketing and branding strategy
  • Set up customer service protocols
  • Ensure content is compliant with regulations


Launching an OTT platform is a complex and time-consuming process. By following our comprehensive launch checklist, you can minimize the chances of costly and embarrassing mistakes.

We’ve helped many companies successfully make the jump to OTT, and we would be happy to assist you as well.

Contact us for more information about our OTT Platform Consulting services!

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