OTT streaming services like Netflix, Hulu, and Amazon Prime Video have changed how we watch TV. By subscribing to one of these services, you can access a wealth of content without leaving your home. While this convenience is great for consumers, it also creates new security risks that service providers need to know about. This blog post looks at some of the most pressing OTT Security Trends for 2024. Keep reading to learn more!
In 2024, over-the-top streaming services will be a dominant force in the entertainment industry. But with this new level of popularity comes unknown security risks.
OTT Security Trends to Watch for in Over-The-Top Streaming in 2024
Security companies that provide services to the $67 Billion OTT industry will add new features to protect OTT content.
Most OTT videos will be transmitted over highly secure mechanisms to prevent hacking and piracy, reducing the amount of free and open content available to the public.
OTT services will be under siege from cybercriminals seeking to compromise their users’ privacy or data for specific or monetary gain.
OTT devices will shift from the cloud to the network. In addition, security solutions for next-generation devices will focus on simplicity and ease of use without compromising the user or network security.
New attacks will increasingly target any device, whether networked or linked to the Internet. Attacks will cause system crashes, take down communications networks, and inhibit people’s communication and business ability.
The mobile environment will drive many security trends. The reason is that people will be carrying mobile devices with them at all times and traveling to various non-employer, unsecured Wi-Fi locations. IT managers want to protect devices from network threats, mobile threats (malware, spyware, and viruses), data theft, and personal exposure to private information.
In contrast, users want the freedom to access corporate resources and their home network with a single device. IT managers will have difficulty providing users this level of access to corporate networks and other networks and devices, but they, the user, and the industry will soon demand it.
One-third of TV viewers will be looking for Internet-based tools to manage their viewing behaviors, manage the content in their environment, interact with others around the content, and view scope unavailable on linear television or instantly available on their computers.
OTT Security Trends will depend on how content is distributed and where it comes from. Therefore, security strategies (especially encryption) will have to be dynamic. Internet users will have unlimited streaming data access, so OTT security must have a scalable solution. Virtualization in the cloud could help in this network-intensive active internet usage.
Over-the-Top (OTT) security architecture will employ Advanced Encryption Standard (AES) and the Secure Socket Layer-Transport Layer Security (SSL-TLS) programmatic suite with the TLSPOWER and TLSMULTILINE options. Also, OTT systems will use Advanced Encryption Secure Algorithm (AES) with 128-bit keys; 3DES using 168-bit keys; RSA using 512-bit keys; and Elliptic Curve Cryptography (ECC) using 384-bit keys.
The rapid rise and threat of OTT cyber challenges will accompany the immediate challenge and adoption of new OTT services.
There will be more online video and more online video users, meaning more video content and distribution channels. This will make the security of this video content and how it travels across networks the next major challenge for the digital entertainment industry.
The OTT services will likely suffer at least the same security challenges as the underlying networks once OTT services become more pervasive.
OTT security will provide security for devices and services delivering themselves through global networks, especially the Internet. The advent of service-oriented architecture, Internet access across multiple devices, and content distribution from content storehouses will bring new demands on security.
Devices that are connected will be designed to be robust and secure. Unfortunately, since some of the devices commonly available now have security holes and individuals do not have the skills to address security vulnerabilities, this robustness and security may be far off.
There will be an urgent need for an international regulatory and standard body to monitor and respond to cybercrime.
OTT streaming will meet two challenges: protecting the network infrastructure from attacks, protecting the OTT revenue stream from piracy, and failing to discover content.
OTT Video and other rich media services will target increasingly sophisticated cyber attacks.
Broadcast security will be even more critical. Securing our networks and the content that travels within them will be more important than ever.
OTT will require much more stringent security requirements. OTT security must protect data and privacy in closed proprietary systems like credit card and banking systems.
The threat of data breaches, identity theft, and fraud will grow, driven by the proliferation of OTT services.
OTT providers will create new ways to protect consumers from cyber attacks. There will be a time when programs and ads will be offered OTT, which means that any connected TV device will potentially become a target for hackers. OTT technology must be safeguarded against cyberattacks.
OTT services will be delivered via both wired and wireless means. These services can be provided in the home through an HDTV set-top box, in a retail store environment via an entertainment system, or on the move through smartphones, other mobile devices, and TV set-top boxes. In each domain, access to OTT services will increasingly depend on secure authentication by the end user and secure credit card and personal identification number (PIN) entry systems.
OTT security will include a stack of services delivered in an end-to-end solution.
The primary OTT services will partner with the consumer-electronics community to integrate security capabilities directly into televisions and similar consumer devices. This avoids the potentially tricky task of creating a mandate for consumers to install security software on the PC and instead allows security features to be conveniently offered on the consumer’s existing consumer-electronics device.
Digital video producers, broadcasters, multichannel video providers, and independent content creators will develop strategies and policies to protect intellectual property from direct and “pass-through” piracy within a video information stream. “Blackholing” has emerged as one possible means for protecting content from being stolen.
OTT services will be prone to cyber-attacks and the online threats they often face. To protect OTT services and their customers, security companies will require a combination of hardware and software technologies and an underserved team of highly skilled, experienced security professionals.
Security for OTT providers will change dramatically and in a variety of ways. Several things are likely to become more expensive. OTT providers will guard their inventory jealously and seek to protect the video they create and their customer data on their network and in their database(s).
OTT providers will rely more on telecommunications service providers to deliver their video and will seek to enforce specific usage policies or controls on the use of their video. OTT providers will develop proprietary security solutions in-house and rely on outside security companies to help them with certain aspects of their security.
OTT-connected devices will be the central battleground for security because of the need to protect configuration data, software, and firmware and monitor traffic to detect malicious activity and unauthorized device use.
OTT security trends will include providing the lowest-cost opportunities for balancing revenue and risk while providing the best experiences possible.
Conclusion:
The security of OTT streaming is a hot topic. We’ve seen rapid growth in data breaches, which will only worsen as more content moves into the cloud. If you’re not sure what this means for your business or organization, we can help. Contact us today for our free consultation service to give you peace of mind regarding online video streams and content storage!
