The Indian OTT Video Subscription statistics are expected to grow by 11% in 2022. This is because more people are getting their entertainment through online platforms rather than traditional television because of high costs and low-quality content. As a result, many people have turned to affordable options like Netflix or Amazon Prime Video for their entertainment needs.
The other reason why India’s OTT market will continue to grow over the next 5 years is that broadband speeds are constantly increasing while data prices stay competitively priced at Rs 20-30 per GB. This means that it will be cheaper for consumers to get on an internet connection to stream movies or TV shows from anywhere in the world with ease!
Indian OTT Video Subscription Revenue 2022
Indian OTT market size is expected to grow from $4.2 billion in 2018 to $7.3 billion by 2022
By 2020, the number of households with internet access will reach 400 million, and mobile phone penetration will be over 87%
Between 2016 and 2021, there was a 50% increase in Indians who watch online content on their phones.
There will be more than 1 million active users by 2022, up from the current 700,000
There are about 3,000 OTT players in India.
The average revenue per user of an Indian OTT player is $0.20
By 2022, the number of broadband connections in India will grow to over 500 million.
Over 300 million Indians are expected to have a smartphone by 2022
The Indian market for online video is expected to grow at an annual rate of 15% by 2022
The Indian OTT market is expected to grow at a CAGR of 28% from 2018-2022
By 2022, the total number of subscribers in India will be 645 million.
Video on demand revenues are projected to reach $6B by 2022, with an annual growth rate of 30%
The number of internet users in India is expected to grow from 330 million today to 462 million by 2022
There are over a billion people who watch video content on their phones every week.
India is one of the fastest-growing online TV markets in the world.
The Indian OTT market will be worth $6 billion by 2022
India has the second-largest number of active internet users globally, with more than 1 billion people online.
India’s total mobile data consumption is expected to rise to 1,280 petabytes per year by 2022
The number of people with broadband connections is set to reach 524 million by 2022
The number of mobile broadband connections in India is expected to reach 1 billion by 2022
With increasing smartphone penetration rates, there has been an increase in usage of online video streaming platforms like Jio TV, Hotstar, etc., which are currently growing at a CAGR of 25% annually.
India’s video streaming market is expected to grow at a CAGR of 30%
4G connectivity is increasing rapidly, which will lead to an increase in data consumption
The Indian government’s “Digital India” initiative is investing $20 billion into internet infrastructure and access, which will help to drive video adoption on mobile devices.
There are one million+ people between the ages of 25-34 who have a bachelor’s degree or higher living in urban areas of India, which means there is a large number of potential customers for OTT services.
India’s number of internet users is expected to be 562 million by 2022, up from 486 million last year.
More Indians access the web on mobile devices and tablets than desktops or laptops as internet penetration increases.
The country’s Internet user base is expected to grow by over 50% between 2020 and 2022, meaning more people will access OTT video content.
This growth will be primarily driven by a rise in subscribers and the increasing adoption of mobile devices for accessing content.
The Indian government has been investing heavily into developing its own OTT platform, which could present a significant threat to international players such as Netflix.
The number of subscribers in the country will increase from 35 million to 180 million.
Netflix and Amazon Prime Video are the top two providers, with a combined 83% market share.
Hotstar is third with a 7% share.
The country will have the second-largest OTT video market after China by 2022
The Indian OTT market will continue to be dominated by Netflix and Hotstar.
India’s OTT video subscription revenue will grow to $6 billion in 2022
As more Indians get online, they’re looking for content that reflects their needs and interests, which traditional TV networks can’t provide.
This has led many companies into launching an over-the-top (OTT) service or platform with original programming tailored exclusively for Indian audiences.
India is the second-largest global market for OTT video subscriptions, and it’s poised to grow. To take advantage of this growth, you need a plan that includes content marketing consulting services from our experts. Contact us today if you want to learn more about how we can help your company increase its revenue with an OTT subscription service in India!
India is the third-largest country in terms of population and has a burgeoning middle class. As such, it’s no surprise to see that OTT video revenue will reach $8 billion by 2022.
Our team at ReelnReel can help provide insights into how to tap this market for growth with our expertise and industry research.
Contact us today to learn more about how we can help increase your company’s international marketing presence through digital channels like social media or webinars.