The Quint – Native Video Marketing

The Quint – Native Video Marketing Success Strategy

The Quint Is the first Indian mobile news website in English and Hindi, established by business visionary Raghav Bahl, the man behind the media group Network 18. It’s hoping to bring a crisp, modern tone to cover the grave, genuine, and lighter issues. The site is based on another new digital publishing platform called The Quintyne, which distributes stories and utilizations prescient investigation for booking articles, works in online social media management, and contains a coordinated content promotion.

The Quint has been positioned 6th among the leading ten tech new businesses on the planet to watch in a report by the Reuters Institute, which is based out of Oxford University.

The Journalism, Media & Technology Predictions 2016 report has only one media organization in the rundown of institutions that will make waves in the coming year and just two groups from India.

At only nine months old, The Quint is likewise one of the most youthful organizations on the rundown.

Digital media products must be fueled by best-in-class innovation, and Quintillion, which implies 10 to the force of 18, is building ability by hiring engineers. The name means the trust that the firm will be 10-fold of what Network18 was. Also, to win, Bahl is working harder on time spent on the undertaking and incomprehension of the new medium.

The content is the full suite. Serious political news, listicles, technology, fun stuff, health. It will be the upcoming full spectrum. It counts in legacy news sites, like The Times Of India, NDTV, and Firstpost, and new digital media sites, such as The Huffington Post India and Scroll, among the competitors. Buzzfeed does fascinating listicles in a fun way. Most of these sites are designed for desktops. Our focus will be hand-held phones and tablets.

It’s like the idiom of the Internet, which is young, and Quintillion is also building a pure-bred digital media company. It’s a new medium for the man who ran a large broadcasting business for 20 years. On 29 May, Reliance Industries Ltd (RIL) took complete control of Network18 Media & Investment Ltd, which he founded in 1993. Bahl walked out of the business with a deal of over Rs.700 crores.

Interestingly, the exponential expansion of cell phones in the nation has acquainted The Internetutilizationtogether new era. This has likewise offered to ascend to online substance utilization on the go. The informal video organization YouTube regularly gets 60 million one-of-some-kind clients in India, as comScore information indicates.

The worldwide online video promotion spending is relied upon to surpass $10 billion by 2015, as indicated by industry gauges. Today, India is in the primary three video-devouring markets on the planet. Video is one of the most significant development drivers of the Internet portable.

New-age Digital publishers and conventional/Traditional ones will be very much aware of the capability of online video. Be that as it may, for the five-month-old mobile-first digital news platform, The Quint, YouTube isn’t only a video-arranged network. However, it’s an active digital TV for today’s generation.

The Quint-Native Video Marketing Success Strategy The brainchild of media and TV veterans Raghav Bahl and Ritu Kapur, the digitalized news platform distributes more than 15 daily recordings.

However, the news videos are concise, often as short as 30 seconds, but they put the news in perspective for the mobile cruiser. Most of the audience regularly watches videos at work and in meetings – which is why the videos work even on silent.

Its dominant perspective is to capture the viewers’ attention in the opening 3 seconds – whether they are buffering on a low connectivity zone or if they are on an autoplay platform.

Facebook has propelled a nearby parallel of Twitter’s Periscope for a live stream of recordings.

The stage, called ‘Live,’ was propelled recently & was initiated by Dwayne Johnson (The Rock). He lives streamed a video of himself, and 125K people trailed the stream. It is accessible for Public Figure pages just for the present, through Facebook Mentions, another Facebook application implied just for checked records.

Once “The Quint” Facebook page you have ‘liked’ starts streaming its videos, it will appear on your news feed.

And if you miss it, you can watch it later, but that’s only if the ‘Quint’ chooses to save it.

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