Are you pondering over whether video marketing can help organizations to uplift productivity?
Is it the best way to attract, engage, and delight the audience?
Does the audience better receive animated videos as compared to the text?
Well! No worries! You are in the right place. Hopefully, in this article, all your queries regarding the importance of animated videos in the business world will be resolved.
No matter whether you are running a small business or a large enterprise, video marketing is one of the biggest trends. By looking at the increasing demand for video content, 87% of the companies are incorporating videos as their marketing strategy.
There is no contention that video is growing its importance and help marketers to catch the visitor’s eye. Now, you might be thinking that why it is the customer’s favorite type of content viewed on social media.
Well! The reasons for choosing animated videos as a marketing approach are many. But in this article, I have jotted down some most prominent grounds that give you a clear insight into why organizations are using videos as their marketing strategy.
Now, without any further discussions, let’s take a rundown at the reasons to know why animated videos are an essential resource to embark on a marketing campaign.
Why Animated videos? 5 Best Reasons
Let’s get started…..
Reason-1 Better engagement and conversions
Engaging the visitors and converting them into leads is the primary objective of the organizations.
“The more conversions, the better the business productivity.”
As per the analysis, it is observed that the people are 100% more likely to stay on the website, which includes videos.
Creating animated videos will not only reduce the bounce rate of your website but also increase the customer retention rate. According to Wordstream, 64% of the people will purchase after watching the videos.
The business using videos in their marketing campaign generates 40% more traffic than others. So, if you also want to increase the website traffic, and skyrocket your sales, then having animated videos will be hugely beneficial.
Prefer uploading videos on the website landing pages because 80% of the conversions are done by uploading animated videos on the landing pages.
No matter whether you are selling a book or some other product, using high-quality animated videos will help you to boost your conversions.
Reason-2 Stays in the Audience mind for long
Making a long-lasting impression in the mind of your viewers is not a cakewalk. Organizations need to build huge trust and perform various marketing strategies.
But with the help of compelling and informative videos, you can easily give your customers a clear insight into your brand which will stay in your audience’s memory.
Animated videos are more memorable than others because they include visuals and infographics.
According to the research, the brains of people process visuals 60,000 times more quickly than reading any sort of written content.
So, if you want to attract the customers and ensure that they retain the provided information, then try to share the information in the form of animated videos because, as per the Wharton Research Center studies, only 10% of people remember what they hear while 50% will remember what they see.
Reason-3 Cost-effective way to draw visitor’s attention
Cost is one of the most crucial factors that allow organizations to make an informed decision.
Most of the time, people prefer choosing a product/service, which is both productive and cost-effective. Are you one of them? If yes, then choose animated videos.
You can create an appealing and educational video without spending extra bucks. There are various tools that can help you to create animated explainer videos.
These drag and drop tools will help you in creating professional animated videos without putting extra effort and time.
But, still, if you don’t know how to create videos, then need not fret! You can also outsource animated video production to gain business heights cost-effectively.
So, if you want to improve your conversions, and enhance the business ROI without investing extra bucks, then start creating animated videos as it is one of the most cost-effective ways to grow business sales.
Reason-4 Simple and fun way to explain
Animated video is the funny, informative, creative, and simplest way to grip the visitor’s attention and improve marketing strategy.
It not only helps to engage the audience but also allows the organization to explain complex products/services in a simplified way.
It doesn’t matter if you are professional or not; you can always make your animated videos memorable via storytelling.
Stories are not only powerful and engaging but also emotional.
By creating both heart touching and entertaining videos, you can easily connect with your audience and show off your brand’s personality.
The best part about animated videos is that it also improves your email marketing campaign.
As per the analysis, the emails that include videos are 96% are more likely to be clicked.
So, always try to make videos which include graphs, charts, and emotional story as it not only motivates the users to watch the videos but also improves the user experience.
Reason-5 Google loves videos: Improves SEO
Last but not least is the improvement in online presence. Animated videos are a powerful source to improve SEO because Google loves videos. Adding videos on your website will not only accelerate your website ranking but also enhance your brand’s visibility.
Creating attractive videos is not just enough to get at the top of the page; catchy titles, focused keywords, engaging descriptions, appropriate linking, etc. also play a significant role in grabbing the visitor’s attention.
Whenever you create a video, make sure to complete it within 2-3 minutes because long videos might compel the viewer to redirect to another.
It is evaluated that most of the users spend 88% more time on the website, which includes fascinating videos.
Hence, the more the watching time, the lesser the bounce rate, and the higher the business productivity.
So, start generating more views by improving your website ranking, via engaging animated videos.
In a Nutshell
Video marketing is a powerful way to build a trustworthy, relatable, and consistent brand that makes you stand out from the rest. From all the video types, animated videos get the best results. Killer animated videos not only boost your marketing campaign but also improves brand trust.
Hopefully, the reasons mentioned above will make you realize why 88% of organizations prefer creating animated videos to grow their business sales and build better brand awareness. But, still, if you have any queries, feel free to ask in the comment section below.
Now, what are you waiting for? Roll up your sleeves and bring a valuable contribution to your marketing strategy.
PowToon – Make Best Animated Videos {Reviews}
Simply using images and text in a video may bore the audience. Using animation in video sure increases the views and delivers the message more powerfully. To use animation in the video, there is no need to be an expert. Free online tools are available to help create animated videos. One such tool is PowToon.
To use PowToon first sign up and create an account which is free. A button appearing on the dash boards helps you create your first video.
Templates list is available or the user can click on start from scratch. After the PowToon Animation design tools are loaded, you can see the thumbnails on the left column.
The user can choose to create a slideshow or a movie.
Switching to customize mode allow using all the features of PowToon.
Choose the style for items in Picto and then click on either of the Layout, Background, Text, Library, and Object, Graphs, Media or Sound icons.
Change the text, styles and color for the layout design. The Library icon shows the objects, props and characters that can be added to the canvas.
After creating video free account holders need to save their video in PowToon account or can upload to YouTube or Vimeo.
The app has tutorials and support that make learning using it easier for the new users.
PowToon software allows making animated videos easy for even those who are not experts in video making.
The interface is good and there are many tools which help in adding custom images. Even voice overs can be added to the video. PowTown software is expensive.
But this is very easy to use and is a good alternative of drab slide decks. The users need not have great skills in video editing to use this software.
