In the past years, we have witnessed a tremendous amount of growth in the field of artificial intelligence (AI).
This technology is becoming increasingly prevalent in our everyday lives, from the virtual assistants on our smartphones to the self-driving cars on our roads.
With this rapid expansion, it’s only natural to wonder what the future holds for AI. We’ll look at the end of AI in digital video.
What is The Future of Artificial Intelligence In Digital Video?
Artificial intelligence is widely known to be the future of digital video. With the power to improve targeting, personalization, and measurement,
AI can help digital video marketers connect with their audiences more meaningfully.
But what does the future hold for AI in digital video? Here are three possible scenarios.
One area where AI will continue to play a significant role is in the creation of realistic 3D images and videos.
With AI’s help, businesses can create realistic 3D images and videos of products or services that don’t yet exist.
This will allow businesses to give potential customers a good idea of what they’re looking for. It will also enable firms to test new products or services before release.
How is AI Currently Used In Video?
There are several ways that artificial intelligence is currently being used in the video.
The most common use case is for automatic closed captioning. Using natural language processing,
AI can automatically generate accurate closed captions for videos in real time. This remarkable tool makes videos accessible to deaf and hard-of-hearing viewers.
Another everyday use case for AI in the video is object detection and tracking.
This technology can be used for various purposes, such as automatically blurring out faces in videos to protect people’s privacy or identifying products so they can be appropriately tagged and categorized.
AI can also generate realistic computer-generated images (CGI).
This technology is often used for movies and TV shows where special effects are needed, but it needs to be more expensive or practical to film the scene using real people or objects.
For example, the dragon in the HBO show “Game of Thrones” was created using CGI.
How Might AI Be Used In The Future Of Video?
While the use cases we’ve discussed so far are impressive, they’re just scratching the surface of what’s possible with artificial intelligence in the video.
Here are a few ways that AI might be used in the future:
How is Artificial Intelligence Transforming Digital Video?
The way we consume digital video is changing. In the past, we would go to a specific website to watch a video.
Now, we can watch videos on our social media feeds, favorite news websites, and even phones.
This shift in how we consume digital video content has been driven by the rise of artificial intelligence (AI).
AI is transforming the digital video landscape in several ways. First, AI is being used to create more personalized experiences for viewers.
For example, Netflix uses AI to recommend shows and movies that you might like based on your watching history.
Second, AI is being used to create more targeted advertising. By analyzing your watching habits, AI can help marketers deliver ads that are more likely to interest you.
AI is helping content creators better understand what types of videos are popular with viewers and how to make them more engaging.
The Future of Artificial Intelligence In Digital Video
The future of digital video is shrouded in potential. With the rapid expansion of artificial intelligence, it’s hard to say precisely what the next few years will bring.
However, one thing is sure: AI will significantly impact how we create and consume video content.
We’ll explore how AI is currently used in video and speculate on how it might be used.
The Personalized Viewing Experience
One of the most noticeable ways that AI transforms digital video is by creating a more personalized viewing experience.
In the past, when you went to a website like YouTube or Vimeo, you would see a list of the most popular videos or the latest videos that had been uploaded.
While this was helpful in some ways, finding videos you were interested in watching can be challenging.
Enter AI. Thanks to machine learning, platforms like Netflix and Amazon Prime Video can now recommend shows and movies you might like based on your watching history.
This has made it easier than ever to find the content you’re interested in—thanks to AI.
Generating realistic 3D environments:
Imagine a virtual world that looks and feels just like the real one.
This could be used for everything from training soldiers to allowing people to visit tourist destinations without ever leaving their homes.
Automatically creating highlight reels: Imagine never having to sit through an entire football game again—you could watch a 5-minute highlight reel that captures all of the critical moments.
Or imagine watching a “highlight reel” of your life—a short video that captures all of your best memories.
Generating personalized recommendations:
Imagine never having to scroll through Netflix trying to find something to watch—the perfect movie or TV show for you would appear based on your preferences.
Enhancing live broadcasts:
Imagine watching a live sporting event where you can see stats and other information superimposed on the screen as you’re watching it.
Or imagine being able to choose between different camera angles while you’re watching a live concert.
Creating realistic avatars:
Imagine creating a realistic 3D avatar of yourself that can be used for everything from attending virtual conferences to going on virtual dates.
More Targeted Advertising
Another way that AI is transforming digital video is by making advertising more targeted.
In the past, when you watched a video online, chances are you saw ads for products or services that were completely unrelated to what you were interested in. But with AI, that’s starting to change.
By analyzing your watching habits,
AI can help marketers deliver ads that are more likely to interest you.
For example, if you’re a fan of cooking shows, you might see an ad for a new kitchen gadget during a commercial break.
This type of targeted advertising is more effective and less annoying for viewers since it’s not interrupting them with ads for products or services they have no interest in.
Better Video Content Through AI Analytics
AI is helping content creators better understand what types of videos are popular with viewers and how to make them more engaging.
Previously, creators had to rely on view counts and comments section feedback to gauge whether their videos succeeded.
But now, thanks to AI analytics tools like Google’s Vid IQ Vision platform, creators can get detailed information about how viewers interact with their videos—including how long they’re watching and at what point they’re losing interest.
This data type is invaluable for content creators who want to ensure their videos are successful regarding views and engagement.
Conclusion:
One area where AI is expected to have a powerful impact is in the field of video editing.
Currently, video editing is a very time-consuming and tedious process. However, with the help of AI, this could all change.
AI-powered video editing software will be able to automatically select the best shots and put them together to create a final product that is both cohesive and visually appealing.
This will free up a lot of time for video editors, who can focus on other aspects of their work.
Another area where AI is expected to make a big splash is in the world of online advertising.
Currently, online ads are often annoying and intrusive. However, with the help of AI, online ads could become much more targeted and relevant to individual users.
This would make them far more effective and less likely to ignore or blocked by users.
AI can also track user behavior so that advertisers can better understand what products or services users are interested in.
AI is also expected to impact how we consume digital video content significantly.
For example, Netflix has already announced that they are developing an AI-powered feature allowing users to skip intros on TV shows.
This same technology could also automatically generate previews for upcoming episodes based on user-watching habits.
This would provide an even more personalized viewing experience for Netflix users.
Conclusion:
As you can see, many exciting things are on the horizon for the field of artificial intelligence.
From video editing to online advertising, AI is expected to revolutionize the world of digital video.
So if you’re not already using AI in your business, you should! Artificial intelligence is transforming the digital video landscape—and there’s no turning back.
Machine learning allows us to enjoy personalized viewing experiences tailored specifically for us. We’re also seeing more targeted advertising that isn’t as intrusive as it used to be.
