Brands can use Video to provide a more luxurious experience to their followers. Videos also help the followers get to know the brand better, like it, and trust it. Twitter has more than eight hundred million visitors every month. Among these, 82% actively engage with brands. More and more videos are being accessed on Twitter, and 93% are on mobile devices. Breaking news, celebrity news, and entertainment are what people want from the Twitter video.
Twitter video ads are an excellent tool for businesses of any size. The Twitter video has proved to make people more aware of the market. Studies also demonstrated that people become more favorable towards the brand. The goal of a video marketing campaign for any business is to increase sales, and Twitter video advertising increases purchase intentions.
Twitter allows posting videos of up to 2 minutes and twenty seconds. Thus, brands have to plan well what the video Ad will contain and ensure that the Video is concise, informative, and entertaining to the audience.
Twitter was the last on the list of businesses for video marketing. But now marketers are tapping its potential as they understand its tremendous reach.
Twitter is fast becoming an alternative to YouTube, Facebook, and Vimeo. It is a perfect platform for video marketers to begin video marketing and monitor the conversation about their brand and products.
Twitter Video Advertising Tips for Businesses
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- Find the famous hashtags the audience follows and include the tags in the tweets with video content.
- Video ads should tap the emotions. The audience must connect with the video content emotionally.
- Videos on Twitter should be as short as popular. The audience loves short and sweet videos. Studies have proved that short videos attract more views and audiences. Mention the length of the Video in the tweet so that the Twitter followers know it and watch it.
- Twitter video marketing can be used to generate leads to landing pages. A short video can be created, and a link to the main content can be included in the tweet. It drives views to the Video uploaded on other platforms, such as YouTube.
Kami disini #agrobazaaronline #famaselangor #export2singapore #screeningproduct @mustahapa pic.twitter.com/QpS7wrsnWy
— Agrobazaar Online (@agrobazaar_msia) November 9, 2017
- Marketers should try to deliver the message at the beginning of the Video. They should promote the products and brands in the first few seconds. This happens because the audience cannot watch the video until the end.
- Create multiple short videos and find which one is more effective. Marketers can have numerous calls to action in the tweet.
- To increase overall reach, promote the same videos with various messages. Try targeting different people with different copies to boost general views.
- Brands should pin their latest Video to the top of the Twitter profile page so that the audience who visit the profile will watch it.
- Have a compelling call to action and drive the followers to watch your Video.
- When using hashtags, find the relevant ones. Using a trending hashtag in the video campaign drives traffic, and people will discuss it. Adding hashtags expands the reach of the Video.
- Ensure that the videos are informative so that the videos on Twitter perform better.
- The audience is hooked to the video content when it contains exclusive or behind-the-scenes content.
- Use close-ups in the opening shots of the Video to grab the attention. Videos that show people in the first few seconds are more likely to be viewed two times more.
- Use the brand logo at the beginning of the Video.
- Drive higher retention by including people in the first frames of the Video.
- Tell the whole story with the Video. Videos with beginning and ending proved to increase viewership.
- Maximize viewership with the sound-off strategy.
- Respond to tweets from others with a video.
- Ask the followers to share their videos of using the product in action.
- Entertaining videos are shared by an audience fifteen times higher.
- The maximum length of the video brands can create for Twitter is 150 seconds, and the file size should be up to 512 MB.
- Twitter supports different video formats, and for mobile apps, supported video formats are MP4 and MOV.
Different Forms of Video for Twitter
Businesses and brands can use Three types of videos to promote their products and brands on Twitter. These kinds of videos are instrumental for companies to deliver their messages.
Twitter video content plays automatically and so can be used to gain the attention of new customers. Videos can be created directly using a Twitter app, or existing video content can be uploaded to the platform.
Live Video is another powerful tool for businesses to use on Twitter. Behind the scenes, content helps the firms show followers what the market is. This can create industry events, product launches, or product tutorials.
See you all!!! #One8Crew pic.twitter.com/qDKzsuDJ3q
— Virat Kohli (@imVkohli) November 9, 2017
GIFs are another format businesses can use to create marketing content. Followers can retweet them to share the information. More extended video content can be cut into GIFs, and products can be showcased.
Twitter Video Advertising Best Practices
The Twitter platform is the busiest and most noisy platform on the web. It is the best option to connect with people in real-time because it is always busy with millions of tweets on different topics every minute. So, advertisers target the Twitter platform for their advertising to reach their potential audience there. The Twitter platform has included a video ad feature for advertisers. Video has become part of every advertising blueprint today. Here are some best practices for Twitter video advertising.
Get updated all the Time.
People on Twitter love to share and read updates, and with the arrival of new videos on the Twitter platform, people started to love to watch accurate updates in the form of videos. Many users are interested in viewing various video ads that are attractive and useful to them. So, update your profile, Video, and conversations on the Twitter platform.
Twitter Cards
The lead generation cards on Twitter are specially designed for advertisers to increase audience engagement. These cards are helpful to advertisers to access the information of the user’s contacts with a call to action button. At the same Time, click on the call to action. The users submit the report before leaving Twitter, which can be stored in the advertiser database—another type of Card on the Twitter platform is helpful to video advertisers.
Twitter’s Native Video ads
The Native video ad on the Twitter platform provides a real-time promotion using the Video on the Twitter platform. The native video tools are beneficial in expanding the video ad on the forum. The new video tools on Twitter help advertisers record behind-the-scenes views of the team, product, or company working.
Always try to be consistent.
Connect with the people wherever they go as they can reach mobiles, tablets, and other new gadgets, and make sure your ad is compatible with most formats that are generally in use. Upload and retweet the audience’s opinions and stay connected in their minds.
20 Facts and Figures of Twitter Video Advertising 2024/h2>
If you would like to spend more on social ads, then Twitter video advertising came into the picture for promoting your social video ads. Twitter focuses on Keywords so that it can go around the search engine to catch up quickly.
Twitter video ads guarantee a brand promotion. No, Twitter has extended its advertising program to add ads before video content so that all people can see it, not only publishers. Through this program, Twitter gave high revenue to the brands.
- The Twitter video was introduced with the six-second Vine video app in 2013 January
- The Twitter platform started live video streaming by acquiring the Periscope app for 100 million dollars
- More than 500 million active users (approximately) are noticed monthly on the Twitter platform
- 30% gain was credited to Twitter’s account from the 200 million monthly mobile Twitter users
- More than 81 percent of revenue is coming from mobile video ads
- Twitter is credited with more than 200 times forward earnings than the social platform Facebook
- Twitter allowed the Promoted videos and promoted Tweets on its Audience platform
- More than 60 percent of video monetization revenue was credited to Twitter from video ads
- Publisher networks allow particular marketers for ad extensions on various third-party apps
- Twitter also enhanced the ad creation service for mobile users
- MoPub services were acquired by Twitter
- The advertiser’s campaign on Twitter has doubled its reach compared to the previous year’s reports.
- Thirty percent of advertisers on Twitter have extended their campaigns on the Twitter platform.
- The advertisers are likelier to choose Twitter, and more than 45 percent of marketers choose a Twitter platform.
Conclusion:
Publishers are choosing Twitter video ads for brand promotion instead of spending more revenue on News channels and television ads. Here, we have given 20 facts and figures about Twitter video advertising.
Twitter is a very active platform for video marketing. Marketers can see what their competitors are doing and not doing. Review the customer’s complaints about the competitor and find ways to gain an edge.