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The Benefits of Vertical Video Marketing and Advertising Strategy

As technology has become more accessible and the means to consume content has evolved, vertical video marketing and advertising strategies have become increasingly popular with brands looking to reach their target audience. The traditional horizontal video format is no longer the only option; now, marketing teams can utilize a vertical orientation for videos. Let’s look at what makes vertical video a powerful tool for marketers.

What is Vertical Video?

Vertical videos are filmed or edited in portrait mode instead of landscape mode. It means that vertical videos have a narrower lot with more height than a wider field of view (like landscape mode). The aspect ratio for vertical videos is typically 9×16 (or 9:16), which suits them for mobile devices and social media platforms such as Instagram, YouTube Stories, and Snapchat.

A vertical video is a form of content optimization specifically designed for mobile devices. Unlike traditional horizontal videos, which require users to turn their phones sideways to watch them, vertical videos fit perfectly within the dimensions of a phone screen. It makes it easier for viewers to watch them without adjusting their devices or zooming in on the video.

Why use Vertical Video?

Vertical videos are much easier to consume on mobile devices because they take up less screen space. It makes them ideal for targeting a younger audience primarily using their phones to watch video content.

Vertical video ads often have higher completion rates than their horizontal counterparts because they don’t require viewers to rotate their phones to watch them properly. As a result, marketers can create more engaging ads without sacrificing quality or reach.

There are several benefits associated with using vertical video as part of your marketing strategy:

  • They allow you to capture more attention from your audience since they fill up more space on a user’s device than horizontal videos.
  • Because they don’t require viewers to rotate their phones or zoom in on the content, they can be watched more easily and quickly by viewers who are always on the go.
  • Vertical videos also allow businesses to create more engaging content since they can use it in innovative ways that would not be possible with traditional horizontal video formats.

How to use Vertical Video Effectively?

The key to creating effective vertical video content is understanding your audience’s needs and crafting stories that resonate with them. Content should also be optimized for mobile devices and developed to encourage viewers’ engagement.

Businesses should consider incorporating interactive elements like polls and quizzes into their videos. It can help increase engagement further by giving viewers something tangible to interact with while watching a video or ad.

Businesses should ensure that their videos are optimized for all devices to reach as many people as possible, regardless of the device they use at any given time.

How Can You Leverage Vertical Video?

Vertical videos can use in any number of ways. Still, they work best with other marketing strategies, such as influencer marketing or email campaigns. For example, you could use vertical video ads as part of an influencer campaign by asking influencers to create short clips featuring your product or service in portrait mode.

Additionally, you could use a series of vertical videos in an email campaign by embedding them directly into your emails so subscribers can watch them immediately without clicking links.

The Benefits of Vertical Video Marketing and Advertising Strategy

Increased Engagement

As mobile devices continue to be the primary method for consuming content, vertical video offers an advantage over traditional horizontals, designed specifically with mobile users in mind. Unlike horizontal video, which can be difficult to watch on some mobile devices, vertical videos are tailored to fit this standard aspect ratio, increasing user engagement.

Additionally, many social media platforms such as Instagram, Snapchat, and TikTok are built around vertical videos, which means they appear more prominent in feeds allowing them to stand out from other posts.

Better Performance

Vertical videos also perform better than horizontal videos due to their increased visibility on mobile devices. Since more users interact with their phones vertically than horizontally, vertical videos will see by more people, making them far more effective for marketing campaigns. This higher engagement rate translates into better conversion rates and improved ROI for advertisers.

Improved Cost Efficiency

Another advantage of using vertical videos is that they require less production time since they’re shorter than horizontal videos. It allows producers to create compelling stories faster and cheaper than if they were using traditional formats resulting in greater cost efficiency for businesses looking for creative ways of reaching their target market without breaking the bank.

Mobile Optimization

Vertical video is an essential part of any digital strategy because it allows brands to create content that can view optimally on mobile devices. According to recent research, more than two-thirds of all web traffic now comes from mobile devices, making creating content that can be viewed conveniently on smartphones and tablets even more important. By creating videos specifically designed for mobile viewing, brands can ensure that their target audiences see their messages no matter where they are.

Social Media Reach

Another advantage of vertical video is its ability to maximize a brand’s social media reach. Social media platforms such as Instagram, Snapchat, and TikTok are prevalent among younger generations, who comprise most of the population today. By creating content specifically tailored for these platforms in the form of vertical videos, brands can quickly expand their reach cost-effectively.

Cost Efficiency

Vertical video is also more cost-efficient than other forms of advertising, like television commercials or radio spots. Creating high-quality vertical videos requires minimal resources compared to traditional methods, which makes it ideal for smaller businesses without large budgets for marketing campaigns.

Additionally, since most people watch videos on their phones or tablets nowadays, vertical videos can easily be shared with friends and family members at no additional cost, increasing your reach without any extra effort!


Overall, vertical videos offer numerous benefits over traditional horizontals regarding marketing and advertising campaigns, including increased engagement with users, better performance on mobile devices, and improved cost efficiency. While there are specific scenarios where horizontal video makes sense, most marketers should consider utilizing a vertical strategy as part of their overall campaign plan to maximize reach and conversions among their target audience.

Vertical Video Marketing and Advertising is an excellent way to reach an ever-growing online audience.

With its increased focus on user experience and mobile-friendliness, it can be the key to unlocking the success of your business in 2023.

The possibilities for engagement are immense with vertical video – storytelling, attention, and ROI measurement all become possible when using this format.

Vertical video allows for a tailored approach to each platform you’re targeting – from quick bites of content keeping viewers entertained and engaged on social media platforms to longer format stories that draw organic and organic search traffic.

Overall, leveraging vertical video as part of your overall marketing strategy can have a great return on investment if done correctly while allowing your brand’s story to shine through multimedia tools.

If you’re interested in taking advantage of the opportunities presented by Vertical Video Marketing and Advertising or want to learn more about it, contact us today for Vertical Video Marketing Consulting!

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