Video Marketing and Monetization For 2022

A Step by Step Guide on Video Marketing and Monetization For 2024

Businesses across industries face very uncertain futures due to the coronavirus pandemic. And marketing has been out front when it comes to uncertainty in the business world. We have seen drastic changes in buying behavior and consumption since the onset of the pandemic, and some of these changes are expected to linger.

The marketing landscape has changed, perhaps forever, and businesses have no choice but to change their approach vis-à-vis how they reach out to their customers. Video is one of the channels with the most significant increase in consumption during the pandemic. According to online research, videos on a landing page increase website conversion by 80%.

How to Use Videos as A Marketing Tool

Video is essential to your marketing effort, especially during these unprecedented times. After all, research shows that video content will make up 82% of consumer web traffic by 2024.

If you are working on a marketing plan during the pandemic, ensure it includes video. How do you integrate video into your marketing strategy and use it as a marketing tool?

First, you must ensure you are creating excellent video content. Research is your best friend. Take deep dive into your target audience to figure out how to connect with them through video.

Consider factors such as the goal of the video, i.e., launch a product, increase brand awareness, etc. These insights will inform the type of videos you create and how much money you spend producing each.

How to Generate Views

While it’s not the only metric that determines the success of your video marketing campaign, ensuring that your videos get a lot of views is essential. The key to getting your videos seen is distributing them in all the right places.

Facebook and YouTube are the most recommended platforms for video advertising. Your choice of where to upload is as important as what you upload.

Creating excellent video content is another critical factor in generating views for your marketing videos. You must learn more about your audience to provide value to your videos and develop ideas on Facebook, YouTube, and other platforms.

What does your target audience like? When you make great content, people will share your videos on social media, and you will get more views.

Make Use of YouTube & Social Media

YouTube and social media platforms like Facebook are pivotal to your video marketing strategy. According to online research, over 1 billion hours of videos are consumed daily on YouTube alone.

Videos on social media generate 1200 more shares than text and images combined. Therefore, you must ensure you get the most out of these platforms.

Google’s video-sharing platform YouTube offers the benefit of reaching a large audience with no upload or hosting costs. It’s an excellent platform for hosting your videos and growing your audience.

Social media is a great platform where your audience can view, share, and engage with your videos. Posting your marketing videos on social media is a great way to engage with your audience.

Make Use of Live Streaming

Today, people use platforms such as YouTube, Instagram, and Facebook to watch billions of hours of videos every day. While pre-recorded videos still dominate these platforms, live video is catching up.

The popularity of live video is growing, and live streaming generates more traffic, views, and engagement than ever before. As a marketer, you must ensure live streaming in your strategy.

Use Facebook Live or Instagram Live to post live video streams to engage with your audience in real time. Your live videos will be broadcast on these platforms, so that’s where you need to promote them. Experiment with different use cases and types of content to see what your audience likes the most. Encourage more engagement on your Instagram or Facebook live, and acknowledge and respond to comments live during the live stream.

Create Viral Content That Is Easily Shareable

This a well-worn point that bears repeating: making great video content is imperative to the success of your video marketing strategy. Sometimes luck determines which videos go viral, but you can get a chance by creating great content.

You have to create something that people will want to share with their friends, whether it’s a video with a strong message or a cause or a cute pet video that will make someone’s day a little better.

How to Monetize a Video through OTT Platforms

Video monetization is getting paid for the videos you share online. Over-the-top (OTT) video refers to a method of broadcasting that transmits videos over the internet and is one of the best ways to make money from video content.

Since geo-blocked OTT services like Netflix require VPNs to unlock, most users prefer smaller platforms as they are easier to build and monetize quickly.

There are several ways to monetize video through OTT platforms. These include:


Ad-based monetization serves ads to viewers instead of having them pay to watch video content. Sponsors pay for the ads and can be a lucrative source of income if you have large viewership.


This method of video monetization allows users to access content for free and only pay for the videos they decide to watch. This happens when you download a video from iTunes or Play Store.


This monetization model for OTT videos requires users to pay a recurring subscription fee to access your videos. Users lose access to the library when they stop paying. Popular VOD services such as Netflix and Amazon Prime Video use this model.

The Covid-19 pandemic has had a significant impact on the marketing landscape. There have been drastic changes in buying behavior and consumption, prompting businesses to change their marketing strategy. Recording a tremendous increase in consumption during the pandemic, video marketing has taken off, and this trend is set to continue for the foreseeable future.

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