KPI’s are the numerical metrics every organization can track and measure their progress towards their goals. Video Marketing KPIs at different levels help successfully to reach their targets. Marketing has evolved to the point where your videos are required to compete in any market. Marketers can find themselves by analyzing the metrics that impact sales if you struggle with the Video Marketing KPIs that marketing initiatives impact against pre-defined targets. Here we compiled with a few essential video marketing metrics you should be monitoring.
You may think that your video marketing campaigns are doing well because you’ve been receiving a lot of views and shares. Unfortunately, this isn’t the best way to determine the success of your video marketing efforts. The number of views and shares don’t tell you how many people watched through to the end or how effective your content is in converting viewers into leads.
Video marketing has been taking over social media channels like Facebook and Twitter for years now, with no end in sight. According to Ooyala’s 2016 Q1 Global Video Index, more than half (53%) of all internet traffic will be made up of videos by 2021.
With this increase in video, consumption comes an increased need to track KPIs surrounding your content strategy, particularly the success metrics around your videos. Tracking these metrics can help you decide what types of topics are engaging with your audience and which ones are just a passé fad that needs to die out already!
To find out whether or not your videos are truly successful, you need to be tracking specific metrics such as those listed below:
Video Marketing KPIs You Really Should Be Tracking:
Impression Click-Through Rate
Impressions from YouTube Recommendations
Subscriber Gains by Video
Subscriber Losses by Video
Average Percentage Viewed
Actions After Viewing
Average View Duration
Clicks Per End Screen Element
Play Rate & Replays
Attracting New Leads
Engaging with Prospects
Nurturing Decisions to Buy
Number of clicks
Viewer duration and bounce rate
Commitment and interaction
Embeddings on external websites
Likes (Positive Reactions)
Dislikes (Negative Reactions)
Click-through Rate (CTR)
Video marketing is a relatively new trend compared to other marketing strategies and is the future of marketing. More than 85% of all internet users view the video content rather than any other content type, as per the recent study. To achieve your business goals, you need to be creative and have a piece of strong knowledge on all the above Video Marketing KPIs, keeping a clear record of your progress.
And with so many people turning to video for answers, it’s no surprise that more and more marketers are investing in creating high-quality videos for their businesses.
But if you’re not tracking your KPIs (key performance indicators), you may be missing out on some great insights into how well your marketing strategy is working or where there might be room for improvement. Here are a few of our favorite metrics to measure success using YouTube as part of your digital marketing plan.
Which metric do you find yourself measuring often? What’s one way you can improve this metric? Let us know!