As video marketing becomes more popular, creators need to know the latest trends to produce content that resonates with their audience. We’ll discuss three trends that all video marketers should be aware of. Stay ahead of the competition and create videos that will succeed by implementing these tactics into your content strategy!
In recent years, video marketing has skyrocketed in popularity. And as smartphones become more and more prevalent, viewership will only continue to grow. If you’re not already using video as a part of your content strategy, now is the time to start. In this post, we’ll discuss three trends in video marketing that you need to know about. Keep reading to learn more!
Video Marketing Trends Creators Need to Know
Video will be everywhere, with viewership at an all-time high. The study found that video is growing in viewership, online occurrence, and popularity among marketers. This is likely because visual communication is processed 60,000 times faster in the human brain than in text.
Video content will be widely distributed across multiple channels and devices. Video creators of all kinds will be relied upon to supply this rich form of content to viewers.
Video marketing will be increasingly key to an organization’s marketing and educational efforts. Organizations will integrate video into every online and mobile channel they use now.
Social media video will be a channel marketer must master on YouTube and other online video platforms, such as Facebook and Instagram Video marketing is becoming a “must-have” for marketing and PR.
Video creators can expect to make more money from their video streaming services as more advertisers will limit their advertising by excluding some outside of the preferred network to use the power of networks sponsored by social media easily.
Video creators need to know that the video or video series they plan to create should be viewed as an asset, a product, or a service. And the product should be brought to the professional level. Additionally, they need to know that they should put in more time and effort in making a video/video series compelling and as an audience-building tool.
Video quality is expected to increase, file sizes will get bigger, video-viewing platforms will become more varied, and video-advertising specs will change. The future of video is to make sure that video works.
Live streaming video will become the norm and take over traditional television programming. This is especially important for people to have a chance to compete with television in the future.
Video marketing practices and production will move from being a one person creates one video for one message to a single video for multiple messages in multiple places/channels/platforms model as marketing pros:
- Take higher quality video and make it smaller and easier to upload and transfer.
- Take better video, making it cheaper and easier to manipulate with artificial intelligence techniques.
- Send it on social media, with simple tagging or not tagging at all.
Also, video marketing will become less about video and more about marketing in the future.
Video elements will bleed together on a standard web page. Eventually, they will become a default part of any website. This will happen as we converge on a standard web markup language that integrates video, text, graphics, animation, sound, and more into the same presentation layer.
Digital devices will become “smarter” and more personal. Artificial intelligence will become part of the technology. Autonomous vehicles and 3D bioprinting will also play a role in the future of technology.
Video will be plentiful on the Internet and across the world. Video will be comfortable to consume on any size device. There will be even new emotional and bio-metric feedback to connect to the content. To make a video, one will use channels such as YouTube, Bing Video, and such places.
Video marketing will be personalized or targeted based on what we know about our viewers from their profile information, where they are coming from, and what they have watched.
Marketing will be more about meaningful interactions for consumers who want to engage with brands that fit their personalities and values. Creators will share their own stories and be encouraged to use more powerful and evocative storytelling, such as live streaming, digital video, and virtual reality.
Brands will connect with consumers in more meaningful ways, with digital-social strategies to amplify paid media and a focus on productive conversations and share of voice.
Video marketing will take on new roles and forms, including interactive and immersive forms of storytelling.
Virtual reality will be an emerging and important video content available to consumers. It will help bring brands and products to life with more prosperous and more engaging content. The future of video will also be shaped by innovations in social media, where video content is becoming more prevalent.
Video marketing will be a key marketing tool. The key question will be to tell stories that educate and inform potential customers and ensure the brand’s stories are authentic for businesses and entrepreneurs.
Video will be more of an experience than it is today. Future video doesn’t mean that video will be more than today. It means that the experience will be much more immersive, engaging, and interactive for viewers. In the future, more people will be watching videos, and consumers will have greater control over the video content they view than they do today.
Video creators are likely to experience steady growth in viewers, but it will be tough to earn substantial income from the creation of videos.
Online videos will be more personalized and targeted to viewers. We will see even more video-sharing sites based on individual interests.
Video marketing will need to become more personalized as viewers’ desire to be actively involved and impact the content grows. It will also be interactive, including view counts, likes, dislikes, feedback, and possibly recommendations.
The number of choices for consumers will include ditching the big screen completely for a more mobile experience, forgoing the advertisements for streaming commercial-free television and movies, or for watching webisodes streamed live or prerecorded.
Consumers will be confronted with a full range of video advertisements available on various devices. Still, they will hardly blink an eye when served a video ad on their mobile phone.
The study forecasts that consumers will recognize the value of having access to brands, causes, and products in this new medium due to its exciting and entertaining production qualities. The message is personalized to them.
Video-marketing tools available on the internet will change the market companies need to get their products and services online now. Rather than amateurs, everyone can become their own “director, producer, and editor,” and it will be the consumer’s choice to use that company. Now the consumer can market that company better and quicker than the company.
Video marketing will require the same technical production values as fiction TV shows and successful commercials.
Video marketers will shift away from pre-roll video ads to content sponsorship and various forms of brand integration. Whether the focus is on increasing viewership or increasing loyalty to an entertainment property, such as the news or a subscription channel, the trend will be toward paid content and equity-based deals. The future might find an increase in personalization, with a method to personalize each clip for the viewer, to meet the individual viewer’s needs.
Most videos will be stored on the cloud and available for streaming for all big and small devices. And as more publishers take advantage of the ease of use and cost-effectiveness of digital storytelling, more brands will follow suit.
Video will be mobile, rather than just viewed on your computer monitor or TV. It will be animated, personalized, and personalized with search technologies and artificial intelligence (AI).
Conclusion:
The video marketing trends are all about engaging with your audience deeper.
By creating videos that connect with viewers on an emotional level, you’ll be able to create a connection that drives sales and loyalty.
Contact us to know more about creating compelling video content that engages and converts your audience.
