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Video advertising is one of the best marketing strategies today. If you are an online marketer and want your product or service to be known then video advertising is one good option. However, there are several things that you should know before advertising your video to make it a success.
Goal Of Your Video
Before advertising your video, you need to think about what the purpose of your video is. From there, it will be the basis of your promotional tactics. So what are your reasons for advertising a video? There are many reasons why a person is promoting their video. It could be:
- To increase brand and product awareness
- To achieve brand influencer status
- To increase conversion rates
- To get high search rankings
- To increase sales and ROI
Where To Host Video
There are many options for hosting your video online, and one of the most common is on YouTube. Organizing your video on this site helps in better overall search rankings and brand awareness. But if your purpose in hosting your video is better to search rankings, links and conversions then third-party hosting such like Amazon S3 and Wistia are the best options.
Optimization Of Video
If you want people to find your videos, then you need to optimise the text associated with your video. Optimization Of Video is where SEO comes in. The proper placement of keywords is vital so that whenever people search for that keyword, your video will be on the list. Remember that search engines cannot read videos that’s why it’s essential to include SEO in your videos.
Create Appealing Video Titles
If you want people to watch or find your videos, you need to create attention-grabbing and informative titles. It is best to create short, simple and straight to the point titles. It must also include keywords to make your videos rank higher in search engines.
Get To Know Your Target
You need to know who will benefit from your videos. By doing that, you will know to whom you will promote your video. You can send them emails but make sure that in your email signature it has a link to your video.
Make Your Videos Look Professional
To make people notice your videos, you need to make it look professional. Here are some ideas on how to have well-polished and professional looking videos:
- Invest in a good camera
- Choose proper location
- Provide proper lighting, sound, and aesthetics
- Ensure that the audio is clear
Create Shareable Videos
Creating videos that are shareable can significantly increase views. People who will find it helpful and informative will love to share what they have watched to others. It is going to be the best way of being known, especially if you are offering a product or service.
Get to know the best places to promote your videos once they ’re uploaded. Share your videos on platforms related to the content of your videos.
You can support them through Facebook, Twitter, Google Plus, Instagram, and Pinterest. You can also embed them in your blog posts or include a link to the video when commenting.
Use Thumbnail Images That Are Appealing
If you want your video to notice, you need to use a thumbnail image that can spark curiosity in the viewer. You can use custom images or maybe add in video graphics to make it appealing. Having videos with great looking thumbnails increases view and click-through rates.
Create A Playlist
Creating a playlist is a great way to get more video viewers primarily if you have used YouTube. Once you have uploaded a video, add it to a playlist or if you do not have one yet then create one.
In creating a playlist, make sure that it has an appealing title and well-detailed description in it. Observe proper keyword placement. Also, don’t forget to group similar videos in a playlist. Remember that YouTube playlists can appear in search results⎯that’s why it is one good option to increase views.
Use Calls To Action
When it comes to video advertising, it’s vital to include calls to action in your videos. Use Calls To Action is particular to YouTube channel promotion. Use Calls To Action is one grand strategy to let your viewers subscribe, share and like your videos. You can do this at the end of the video or even in the middle of it by asking viewers to endorse and like your channel.
At Fone Dynamics, we know that video advertising is an essential marketing tool and that it’s easy to make mistakes If your last video was a fail don’t feel inadequate or discouraged. Follow these tips, and your next video is sure to be a success!
John is a long-time professional with over two decades of experience in analytics and communications technology. He works as the Senior Data Analyst at Fone Dynamics, a leader in call tracking, voice, and SMS communication. When John steps out of the office, he loves to spend time with his family and bike riding.