Koreans have been paving the way to content creation and consumption for years. Due to the popularity of Korean dramas, films, and music, OTT platforms are seeing a surge in demand for Korean content. Let’s take a look at why this is the case!
OTT platforms always look for new, exciting content to keep their viewers engaged. Recently, there’s a massive demand for Korean content. Here’s a look at why this is the case and what it means for OTT platforms going forward.
The Korean wave
Korean dramas, also known as K-dramas, have been increasing in popularity worldwide in recent years. This phenomenon, known as the “Korean Wave,” has seen a growing number of fans tuning in to watch these shows, thanks partly to the platform’s ease of access and translation subtitles.
What’s behind the surge in popularity of Korean content?
There are several reasons behind the increased demand for Korean content. For one, Korean dramas tend to be shorter than their American counterparts, with most shows running for around 16 episodes instead of 22 or more.
This makes them more digestible for viewers who may not have the time or attention span to commit to a more extended series. In addition, Korean dramas often tackle social issues and tackle them in a way that is relatable for viewers across cultures.
The production value of Korean dramas has increased dramatically in recent years, thanks to big-budget productions and high-profile actors and actresses. This has helped to further improve their appeal among global audiences.
What does this mean for OTT platforms?
The increased demand for Korean content presents opportunities and challenges for OTT platforms. On the one hand, it represents an untapped market that It could monetize through licensing agreements with Korean content providers. However, it also means that platforms must invest in translating and subtitling these shows into multiple languages to reach a wider audience.
The growth of K-dramas
K-dramas first gained popularity outside Korea in the early 2000s, when shows like “Winter Sonata” began airing in other Asian countries. Since then, their popularity has only grown.
K-dramas are now broadcast worldwide, and they have a vast global audience. In 2018, a report from Google showed that searches for K-dramas had increased by 70% compared to the previous year.
Why are they so popular?
So, what is it about K-dramas that has made them so popular? There are a few key factors:
- They tend to be very well-produced. The acting is excellent, the writing is engaging, and the stories are always interesting.
- They’re usually shorter than Western dramas. Most K-dramas are only 16 episodes long, which makes them easy to binge-watch.
- They often deal with relatable issues like love, family, and friendships.
Why OTT platforms are investing in Korean content
OTT platforms like Netflix and Hulu have seen the vast potential in K-dramas and are investing heavily in them. In 2018, Netflix spent $8 billion on original content, acquiring rights to K-dramas. This is because these platforms know that there is a huge global audience for this type of content.
Korean content is in high demand for OTT platforms
Diverse content
One of the reasons why Korean content is so popular is because it is incredibly diverse. There are dramas for every taste, from light-hearted comedies to tear-jerking melodramas. There is also a wide range of genres to choose from, including historical, romance, thriller, and more. No matter what you’re in the mood for, you’re sure to find a Korean drama that suits your fancy.
Gripping plots
Another reason Korean dramas are so popular is that they always keep you on your toes. When you think you’ve figured out what’s going to happen next, the plot turns unexpected. This keeps viewers hooked until the very end.
High production values
Korean dramas are also known for their high production values. Everything about Korean dramas feels polished and professional, from stunning locations to top-notch acting. This elevates the viewing experience and makes it that much more enjoyable.
Familiar yet different
One of the reasons why Korean content is so popular is because it is familiar yet different. For example, K-dramas often deal with similar themes as Western shows—love, friendship, betrayal, etc.—but they do so uniquely.
In addition, many K-dramas are set in modern times and deal with relatable issues like job insecurity and toxic relationships. However, they also often include fantasy elements, such as time travel or reincarnation. This mix of familiarity and difference is one of the things that keeps viewers coming back for more.
Believable storylines
Another reason Korean dramas are so popular is that they always seem to have incredibly believable storylines. No matter how far-fetched the plot may be, the writers always find a way to make it feel real.
This is likely because Korean dramas are heavily researched and often based on true stories. As a result, viewers can’t help but get sucked into the world of the show.
Beautiful cinematography
Last but not least, Korean dramas are known for their beautiful cinematography. From the bustling cityscape of Seoul to the stunning landscape of Jeju Island, Korea has no shortage of scenic locations.
And the production crews behind these shows always seem to know just how to capture the country’s natural beauty on film. In addition, many Korean dramas use intriguing camera angles and creative shots that keep viewers engaged from beginning to end.
Quality content
One of the main reasons why Korean content is in high demand is because of the high quality of the content itself. Korean dramas and movies are well-written, well-acted, and well-produced.
They are also often visually appealing, with beautiful cinematography and stunning locations. In addition, Korean dramas tend to be relatively short compared to other television series, which makes them easier to binge-watch.
Wide range of genres
Another reason viewers love Korean content is that such a wide range of genres are available. If you’re looking for a romantic comedy, a historical drama, or a thriller, there’s sure to be a Korean drama or movie that fits your taste. And because there are so many different genres available, there’s something for everyone to enjoy.
Relatable characters
Another reason Korean content is so popular is that the characters are often relatable and easy to empathize with. Whether struggling with family dynamics or trying to find their place in the world, viewers can see themselves in the characters onscreen. This relatability is one of the things that keeps viewers coming back for more.
Compelling storylines
Last but not least, another reason why people can’t get enough Korean content is that the storylines are compelling and addictive. Once you start watching a Korean drama or movie, it’s hard to stop. The stories are engaging and suspenseful, with plenty of twists and turn to keep you guessing until the end.
Why is Korean Content in High Demand for OTT Platforms?
The global popularity of K-pop
One of the primary reasons for the high demand for Korean content on OTT platforms is the global popularity of K-pop. K-pop is popular music which is originated in South Korea. In recent years, K-pop has gained a large following worldwide, with groups such as BTS becoming global superstars.
The popularity of K-pop has led to increased interest in other aspects of Korean cultures, such as dramas and films.
The popularity of Korean dramas
Another reason for the high demand for Korean content on OTT platforms is the popularity of Korean dramas. Korean dramas are television shows that typically tell a story of romance or drama. They are often very well-written and directed and feature attractive actors and actresses.
Korean dramas have gained a large following worldwide in recent years, with many binge-watching entire series.
The high production value of Korean content
Another reason for the high demand for Korean content is the high production value of most Korean shows and films. Korean productions are typically very well-funded and often feature top-notch production values, including excellent cinematography and special effects.
Many Korean productions are shot in beautiful locations, making them even more visually appealing.
The wide range of genres available in Korean content
Another reason people enjoy watching Korean content is that many genres are available. While K-pop and romantic dramas are two of the most popular genres, there are also action shows, comedies, thrillers, and more. This means that there is something for everyone in watching Korean content.
The subtitles make it easy to follow along.
One final reason why people enjoy watching Korean content is that most shows and films come with English subtitles. This makes it easy for non-Korean speakers to follow along with the story without missing any important plot points.
- The rise of Korean content can be attributed to the popularity of Korean dramas, also known as K-dramas.
- K-dramas are often lauded for their strong storytelling, interesting characters, and beautiful cinematography.
- In recent years, several Korean dramas have become global hits, with some surpassing traditional Hollywood blockbusters in popularity.
- The success of Korean dramas has led to a surge in demand for other forms of Korean content, such as K-pop and K-beauty.
- OTT platforms are well-positioned to capitalize on the popularity of Korean content, as they can offer a wide variety of content from different genres and categories.
- OTT platforms that offer a mix of Korean and international content are viral among viewers, as they provide a more diverse range of options.
- The popularity of Korean content is also attributable to the fact that it is often more affordable than other forms of content, such as Hollywood movies and TV shows.
- Additionally, Korean dramas are typically shorter than their American counterparts, which makes them more convenient for viewing on mobile devices or during breaks in the day.
- For OTT platforms, the high demand for Korean content presents a unique opportunity to attract and retain subscribers.
- By offering a mix of popular Korean dramas and other forms of content, OTT platforms can appeal to a wide range of viewers, which can help to boost subscription numbers.
- The global popularity of Korean dramas has led to a demand for Korean content on OTT platforms.
- Korean dramas are known for their high production values, strong storylines, and attractive casts.
- OTT platforms such as Netflix and Amazon Prime Video have invested heavily in acquiring Korean content in recent years.
- The success of Korean dramas such as “Descendants of the Sun” and “Goblin” has helped boost Korean content’s popularity globally.
- Korean content is also famous for its wide range of genres, from romance to comedy to thriller.
- Many OTT platforms offer subtitles or dubbing to make Korean content accessible to a global audience.
- The popularity of Korean content has led to a rise in K-drama fans worldwide.
- Some popular OTT platforms for streaming Korean content include Netflix, Amazon Prime Video, and Viki.
- The popularity of Korean content is also helping to boost tourism in South Korea.
- To meet the demand for Korean content, OTT platforms work closely with Korean production companies and broadcasters.
- The global popularity of Korean dramas has led to a significant increase in demand for Korean content from over-the-top (OTT) platforms worldwide.
- OTT platforms are online video streaming services that offer users a wide variety of TV shows, movies, and other video content.
- The popularity of Korean dramas is due to several factors, including their high production values, engaging storylines, and attractive casts.
- Korean dramas have also been successful in appealing to a global audience, with many being remade or adapted for other countries.
- The success of Korean dramas has increased demand for other Korean content, such as variety shows, reality shows, and films.
- OTT platforms are willing to pay premium prices for Korean content due to its popularity and global appeal.
- The high demand for Korean content has resulted in a boom in the Korean entertainment industry, with more companies investing in production and development.
- The increased demand for Korean content has also led to new opportunities for actors, writers, and directors from Korea.
- The popularity of Korean content is likely to continue growing as more people worldwide discover the joys of watching Korean dramas.
Korean Content: The next big thing for OTT platforms
Korean dramas—or K-dramas, as they’re commonly referred to—are known for their gripping storylines, complex characters, and beautiful cinematography. They have a loyal following worldwide, and fans are always eager to see what new dramas will be released each year.
Korean dramas are so popular that they have spawned their subgenre, known as “K-drama remakes.” These shows are based on or inspired by popular Korean dramas but are set in a different country or culture.
Some examples of these remakes include the Taiwanese drama Meteor Garden (based on Boys Over Flowers), the Thai drama 2gether (based on One Percent of Something), and the Philippine drama Anna Liza (based on Lovers in Paris).
Apart from their addictive storylines and lovable characters, Korean dramas are so popular because they tend to be shorter than most American television shows. The vast majority of K-dramas are only 16 episodes long, which makes them very easy to binge-watch.
And since many of us now have more free time on our hands due to the COVID-19 pandemic, we can devote entire weekends to watching back-to-back episodes of our favorite shows.
Korean dramas often deal with heavy topics such as mental illness, bullying, abandonment, terrorism, etc. While these might not seem like “fun” topics to watch on television, they provide a much-needed escape from the realities of our everyday lives.
We can immerse ourselves in these stories and feel connected to the characters going through similar struggles.
The global nature of social media has played a significant role in the popularity of Korean content. Platforms like YouTube and Instagram have given Korean celebrities a more extensive reach than ever, allowing them to build a dedicated international following. This has led to more people searching for Korean content online.
Another factor that has contributed to the popularity of Korean dramas is that they often tackle social issues relevant to a global audience. Topics like mental health, gender equality, and immigration are all addressed in many popular Korean dramas.
This allows viewers worldwide to see themselves represented onscreen and feel connected to the characters and stories.
Korean dramas are incredibly well-made, with high production values and gripping storylines. The use of suspense, romance, and humor makes them highly addictive and impossible to predict, keeping viewers hooked until the end. It’s no wonder that people are searching for new Korean dramas to watch!
Conclusion
There’s no doubt that Korean content is in high demand for OTT platforms. Thanks to their diverse selection of genres, gripping plots, and high production values, Korean dramas are must-watch TV for many people worldwide.
If you’re looking for something new to watch, check out some of the best Korean dramas! You won’t be disappointed.
Korean content is currently in high demand for OTT platforms. This is likely because South Korea has a very technologically advanced society, and many of its citizens are early adopters of new technology.
South Koreans have a strong interest in dramas and other forms of entertainment.
If you are looking for help getting your Korean content on an OTT platform, or if you need advice on making your current content more appealing to Korean viewers, contact us today.
We would be happy to provide you with expert consulting services.
