The key for the Government to reach the public is making effective communication with the society. What will be the source to accomplish that plan that exists in real-time as it is much familiar and used by the public. The benefits of YouTube for Government is given here.
Exactly what you think is YouTube. YouTube is building the strong bond between the Government and Public by delivering the Government announcements to the Public and social problems to the Government in an effective way of generating results of immediate actions from both sides.
By considering that Google has established the YouTube for Government where the Governments can launch their channels to update the activities of the Citizens.
The citizens from the audiences can be engaged by showing their online presence through leveraging stories that show a great impact on the audiences.
The key factors like setting up and content curation, etc. to engage the channel elevated by the YouTube for Government program that explained in the following phrases.
The most engaging factors on YouTube
YouTube is the most used video platform to broadcast the Government events and conferences, Political and Public issues, opinion polls from the people and natural disasters, etc. which helps in the makeover of Government.
The natural disasters like Japan’s Tsunami and Earthquake are the most tragedy that clutched the all over the world’s attention through YouTube. The Governments of other countries and organizations gave helping hand to Japan in that situation to recover quickly.
Role of Citizens:
Citizens are showing interest to explore the social media activity of sharing videos on YouTube regarding the social problems or events or anything. 39% of the video content that is most watched is uploaded by the Citizens. The news organizations also participate in broadcasting the pre-recorded news or viral news on YouTube.
Raw and edited Footage:
58% of YouTube videos are coming through edited formats, and 42% was raw footage that is most watched by the audiences on the YouTube channel.
No individuals:
To make the channel run successfully, the featuring of individual persons is not workable. Limited top videos of individuals will have more signs of going viral on YouTube.
Length of the video:
The most common factor while running the successful Government YouTube channel is the length of the video that plays. The short videos of length 2 minutes or less are preferable in YouTube to go viral in a shortspan. It is the essential aspect to get the attention of the audiences.
The effective ways to Use YouTube for Government
Research Tool:
The comments or feedback from the real-time audiences from the society will help to analyze the consumer behavior regarding one’s services. Media-based queries from the people can be used to find the eachone opinion on a particular topic of their ruling procedure. Hence, we can say that YouTube is the great research tool for the Government to make a complete analysis of the society.
Program Promotion:
The Government event footages, solving Public problem footages, Interviews of administrative can be organized on YouTube by making promotions of using better titles, eye-catching thumbnails and end cards, etc. It can surely hype the uploaded video content to go viral on YouTube.
Emergency or Disaster Communication:
When the natural disasters like Earthquakes, Floods, and Tsunamis occur then it will build the great medium to establish the strong communication that let them all over the world to know about the fatalities. It helps to raise the funds that are needed to recover from the calamity.
Web presence:
The online activity on YouTube to engage the audiences will show the huge impact on the official website of Government that let the audiences to reach the website directly. It can be the better way to get inerasable recognition in the society.
Two-way communication:
The Governments can directly make communication with the citizens by viewing and responding to the comments in the particular video content. Similarly, the citizen can raise the queries regarding their faults in the services they provide.
Strategies to leverage YouTube Channel
YouTube is the only place where Government officials mange for effective communication. Recently YouTube launched “YouTube For Government” homepage for politicians explicate step-by-step instructions on How to Build, How to deploy and how to maximize the YouTube Channel.
Creating a YouTube Channel for Government is familiar with a building of Standard YouTube Channel. Running the Channel rely on the type of the Organisation.
How to Setup a YouTube Channel For Government
Here are some strategies for maximising your YouTube Channel.
Curate Content:
Content curation is as much as necessary than creating a YouTube channel. We must put the focal point on curing your video content besides other creators, to boost the potential of your messages. You should cover the unique topics, events, exciting issues to boost your channel rankings.
Welcome Module:
A welcome trailer or a video intro your channel to the audience. This spot should play automatically when the user arrives at the channel. Use the heights of your recent video or custom video from most popular videos on your channel.
Sections:
Typically every YouTube channel designed in sections. Each section incorporates with an individual video thumbnail or a set of videos and both. In case if you were dealing with multiple issues consider creating one sanction for each Ingredient.
Playlists:
Playlists consist of the set of videos or a collection of videos that can view sequentially. Creating multiple playlists and share with other users. Playlists guide the users to see one video and move to another video that you have designated to them.
Live Stream your message:
Live streaming license you to outstretch and mobilize your audience promptly. Live to stream a video and live streaming Event is available through YouTube channels.
You can highlight the live event on channel homepage then users can readily welcome your channel. YouTube live streaming distributes your message.
Here are some tips to live streaming Government Organisation.
- Give some principles of your office.
- Empower a live stream purpose of news items.
- Broadcast your appearance on an Events.
You want to say anything to the audience just started live streaming the discussion that can take your interaction with the constituents to a new level.
YouTube Live Streaming Features and Live Streaming Best Practice
Enhance The viewer’s Experience:
YouTube presents a variety of features to enhance the viewer’s exposure to help them master your message. The best way to enhance the viewer’s experience is YouTube Cards.
Implement these below tips in your videos for better engagement on YouTube for Government.
- Include links to your official websites, resources or press releases where the viewers can know more about your activities.
- Produce more information or guidelines on complex issues.
- Highlight the logo of your channel and add Call-to-action buttons that lead viewers directly to reach Home YouTube Channel quickly.
Engage Your Community:
Comments section provide more interaction with your videos, and You can enable or disable the comments below your video it’s up to you.
One of the best tools for communicating with your faithful and loyal audience is Top fans. The most powerful tool to view into your loyal audience and feature to identify the influencers in your community. Using YouTube Community Tab can enhance your channel visibility to your loyal audience.
Editorial Guidelines for YouTube for Government
YouTube always look for the information attribute and strength the predominant the Government information by publishing the videos from the various Government Organisations.
YouTube providing a few Editorial guidelines to the other Governments to attract and interact with the massive audience.
These Editorial guidelines are a roadmap for Productive and publishing the videos on YouTube channel.
Guidelines For Video Content:
The videos should be in the Plain language, easy to understand, relevant, useful and exciting.
While sharing the Video on YouTube, it must be resounding unique and answerable to the following statements.
Your videos should help someone to make enlighten commitments.
Videos must sharable to your family and friends.
Someone should apply the content of the video close to their lives.
The content should apply to the public and individual persons.
Source Requirement:
The Videos we affix must clutch from the other Government agencies and content appropriate to the public.
Here some exception made if the content has critical information that not displayed on other Government agencies.
Best Practices of YouTube for Government Based On Content-Type:
For Images:
Should not include copyrighted images. Choose from standard domains, commonly copyright content and rights-cleared photos. Include in the credits section of your community.
For Videos:
Maintain High definition videos better Viewability.
Make sure that including Closed captions and translations for those who can’t hear. This will help to view videos without sound.
Uploaded videos must contain your content, do not use copyrighted content.
In case if you have taken some video from other Government Organisations should be commonly licensed, public domains and rights-cleared content.
Embed the links from the other organizations and mention in source information below your videos.
Must provide links to the sources of your websites and other successful platforms.
List of Government YouTube Channels
NASA:
It is the aerospace research department that has explored its inside activities by disclosing to the audiences in real time by live streaming the launch of the space shuttle. When it is live streaming its activity, then it can hold the millions of audience attention to watch. This channel has 1,957,422+ subscribers and 161,439,543+ views, and it is featuring many YouTube channels along with it.
The White House:
It is one of the most seeking channels in which the Presidential activities that includes the bill signing, executive actions, and Press Conferences, etc. from the White House is revealed to the citizens through the YouTube. This channel has 1,031,172+ subscribers and 46,802,528+ views.
UK Parliament:
The complete UK Parliament activities that can be categorized as the Prime Minister’s Questions, Visit Parliament, Big Ben and the Elizabeth Tower, ‘Your Story, Our History’- where the opinions of the citizens are revealed and Teach Parliament, etc. that discloses everything about the UK.
MyGov India:
India is presently stepping towards the digitalization where the new activities are being placed by reaching the Social Media. YouTube is one of its targets to reach the citizens in bringing the awareness in the Society. In 2015 this channel was launched by the Indian Prime Minister that contains the video content categories like MyGov Activities, Transforming India Testimonials, Improving Ease of Living, Info on the Go and Mann ki Batt, etc. that defines the intention of the PM Narendra Modi’s in building the feature of India. This channel has 22,881+ subscribers and 13,096,251+ views.
USGS:
United States Geological Survey is the science organization that delivers the information on the natural resources that we are using, the health of environment and ecosystems, the impacts of land and climate use change, etc. through its channel. It has 18,299+ subscribers and 6,609,394+ views.
How Governments can make use of Live Video
Live video is getting popular even with the local governments and the objective of it is to provide accurate information to the people efficiently and quickly. Governments can use live video for many events such as council meetings, seminars, convention and others.
While planning a live event, the government officials have to first think of few things. What will the people’s attendance, what is the duration of the event, what are the room dimensions, how many people will be watching it etc.
Though governments still prefer the traditional media for communicating with the public, they should not ignore the effective way of reaching people, the live video. Using live video will help the government to share the information directly from the source, create a link between the audience and the representatives of the government, etc. The authenticity of the information also increases as it comes directly from the source.
Live streaming helps the party in the government to make their brand strong. Using live video, they can answer questions from the public directly. The government efforts on some issues and behind the scenes can show to the people. Live video is more popular with the audience as it proved that live videos watched three times longer than the ordinary videos. The government can go live on their official websites, Facebook pages, and other profiles simultaneously.
At the end of the live broadcast, the government representatives can interact with the viewers using questions and answers. They can collect data and information using surveys and polls. Government officials should see that their stream is flawless, and there are no technical issues. Stream its various destinations and maximize the reach. A live video is a critical tool for any government for internal and external communication.
Simple Ways to Measure Your YouTube Marketing Success
YouTube, a platform unlike any other in its magnitude and reach, is soon becoming the one-stop destination for all businesses to showcase their products or services first. YouTube marketing has become a task on the top of many priority lists for companies this past year. Videos are more accessible to digest for consumers and can be much more interactive, so it’s no surprise that YouTube is becoming more popular for educational and informative videos. In other words, if funny and witty videos work for your business, you might have more luck, but just about any company can make video work for a website.
YouTube still doesn’t have the most significant analytics data options. Yet, they do have a few that you should take advantage of when trying to analyze your YouTube efforts. Your first step, however, is to visit your analytics page on YouTube in the first place. The features that can be significant to marketers include:
- Groups: Allows you to batch videos together into groups so you can have grouped data. Groups work well if you create a series or are testing.
- Download Report: Downloads the data into a .csv file for Excel use.
- Comparison
Some other metrics by which you could measure your YouTube marketing success are:
Subscribers Who subscribes to your company YouTube page is key because this will help you increase page views, time watched, and other metrics. You will get data on how many subscribers you’ve gained as well as how many you’ve lost if you use the compare metric function, and YouTube can even identify which videos are helping you gain these subscribers. Knowing this information can help you ensure that you’re only producing the videos that will help you earn subscribers.
Playback Locations When you click Playback Location, you get metrics that tell you where your video was viewed. Typically, this will be either through YouTube versus when you or someone else embedded the video onto another Web page. Playback Locations is always interesting because it helps make sure that your videos viewed where you intended, but better yet you might find surprising results that will change your strategy.
Minutes watched This metric will give you an aggregated number that refers to the total time that the video has played. It is not only great, so you can see which videos are getting the most watch time and therefore succeeding, but it can help you to use this number about conversions.
20 YouTube Marketing Strategies to Skyrocket Your Traffic
YouTube is the only platform to go ahead in the promotion of our business. YouTube could achieve by making advanced strategies in the marketing field, which will grab the attention of the users. We can find a way to establish those skills by below.
- Prepare mind map for your planned marketing strategy.
- Optimize your channel metadata and make it more creative and clear for audience.
- Research keywords and include them in the metadata to increase the exposure of your channel on search engines.
- Optimize every video you have uploaded on to the Youtube platform with relevant keywords and tags.
- Design a catchy title to attract the audience towards your video.
- Annotations play an essential role to drive the audience towards your site or product.
- Transcribe your videos to achieve higher ranking on your videos.
- use different types of YouTube cards for your business to increase your reach.
- Arrange your videos under different playlists and make them public to increase the interactivity with the audience.
- to drive more traffic towards your site or video, you must know your target audience.
- Research on audience viewing towards the particular topics and upload accordingly.
- Make frequent uploads to stay connected with your audience.
- Interact with the audience to their comments and ask them for suggestions.
- Create unique and most engaging videos for audience.
- Approach the audience with some emotional touch as 89 percent video ads and videos got succeeded which contains emotion and humor.
- Add good call to actions in your video.
- Don’t forget to add your blog or website links on your video.
- Embed your Youtube videos on to the website or blog and write a script on it in your blog.
- Share your Youtube links and videos on different social networking platforms like Facebook, Twitter etc.
- Send your video links via email to your friends, mutual friends and relatives like a email campaign.
These tips are most helpful for the startups to launch the success rate in a very short period. To go in the path of the victory make the implementation of above 20 YouTube marketing strategies.
Conclusion
Google launched a one-stop-shop where the Government officials can use official YouTube account assists from YouTube For Government. We covered few things about YouTube For Government facts including creating account, strategies, editorial guidelines and list of Governments who are successful in using YouTube For Government.
