Table of Contents Hide
- Prerequisites Required for YouTube Channels
- Check YouTube Sponsorship Rules and Regulations
- Quality Content Matters for YouTube Sponsorship Content
- Types of YouTube Sponsorships
- How to Find Sponsors for Your YouTube Channel
- Here are the tips to make your YouTube Channel worth marketing to.
- Audience and brands to approach
- What can you give to your sponsors?
- How to approach for sponsorships?
- Things to keep in mind
- How much YouTube Channels can get with Sponsorships?
- Tips to get Sponsorships for YouTube Channels
- A Complete Beginner’s Guide to YouTube Sponsorships for Small Channels
- YouTube Sponsorship for Small Creators
- YouTube Sponsorship for Small Channels
- How to Find Sponsors for your YouTube Channel
- YouTube Sponsorship Platforms
- YouTube Sponsorship Market Statistics
Are you intended for getting YouTube Sponsorship?
Is your YouTube fan base helps in partnering with sponsors?
How to build-up YouTube channel growth to expose at the sponsors at a glance?
It is not an impossible task getting sponsorship for your small YouTube channel. Some ways can be followed to get sponsorships and earn more money. Before looking for sponsors, ensure that the videos you are creating are unique and offer some value to the viewers. There should be plenty of high-quality content to browse through the channel.
There are different types of sponsorships that are available for small YouTube channels. Affiliate sponsorships to promote the products and these are easy to get and start making money. The second type is the product sponsorships where products reviewed, and this helps the channel to grow. Paid Sponsorship helps earn a lot of money.
Make a list of companies that you want to work with after some research. Send an email to them to check out the channel. Take care that the email letter is different and unique for various companies. Another way to look for sponsors is to showcase the channel and connect with sponsors.
Platforms like Famebit and Grapevine allow sponsors to take a closer look at channels and know the subscriber base for each of them. On the part of the small YouTube Sponsorship, they can send a proposal to brands and request them to hire you.
Prerequisites Required for YouTube Channels
The slogan of the creation of the YouTube channel is to attract the sponsors, and this is the most common intention of each YouTuber to start channel.
To do that subscribers base is the basement to clutch the sponsors. As the channel has millions of subscribers will project the slanting of the sponsors.
That is the subscribers of the channel are always proportional to sponsors.
Along with the subscribers, the count of video views, watch time and shares are the essential aspects to hype at the sponsors.
Check YouTube Sponsorship Rules and Regulations
Strictly follow the YouTube rules and regulates to expose your channel to the sponsors.
The copyright infringements like accessing the content of music, sexual abuse and the content that reflect the racism will exhaust the channel growth by compressing the reach of the sponsors.
Before going to upload the video content on YouTube, the creators must go through the YouTube Partner Program Policies that includes the community guidelines, YouTube terms of service, AdSense program policies and Content commercial use rights.
If the creator violates any of the above policies and uploads the content, then there might be chances of terminating the channel from YouTube and cancels the partnership from the YouTube Partnering Program. Then there is no use of thinking about the sponsors.
Quality Content Matters for YouTube Sponsorship Content
The creation of high quality and efficient content is the keynote to roll at the sponsors.
Always try to push the unique content by making real-time research on present and trending topics.
Created content should result in the continuous engagement of the audiences in the channel.
When does it happen?
When the audiences are getting something useful information from your content then it the sponsors can step ahead to cope up with you.
Types of YouTube Sponsorships
The people who are new to the YouTube Sponsorships you will get the handful of content on online to search for it. We have differentiated the YouTube Sponsorships regulated by the Types of small Youtube channels in four ways. Let us review each one of them.
Associate Sponsorship Content:
Associated sponsorships are noted as the sponsors get some value-added services and products over a non-member. YouTube was expanding its sponsorship values and making it available to the all YouTube content creators with the YouTube channel app.
Associate Sponsorship is nothing but the companies who are looking to raise or maintain their profiles getting Benefits from the YouTube channel Sponsorships program. Associate sponsors will get positively enhanced reputation for their business using YouTube channel videos and YouTube channel Associate sponsorship program.
Affiliate Sponsorship Content:
Affiliate sponsors work on the distribution of affiliate links and codes of the products. It is the easiest way and gets lowest profits. Affiliate sponsorships program in YouTube channel provides affiliate links to particular products through videos. Each affiliate link is unique to the YouTube channel.
Whenever the user clicked on the link and purchase products through your YouTube channel, your channel will get some amount of revenue from the affiliate sponsorship content program. As we know that is is less profitable but, for the small YouTube channels, Affiliate sponsorship content is beneficial at the starting stages.
Product Sponsorship Content:
It is a little bit tricky to the small business channel who implement the product sponsorship program. The products sponsorship content allows reviews of product videos, review of technology gadgets and tutorial of software.
If you are running or displaying the product sponsorship content on your YouTube channel, you will get sample products for review.The Best thing about this was to get a new product with free of cost. Your channel must have more subscriber, and any number of people follow all review then your channel will be beneficial. Some channel gets a hard copy of products for revising before the product launch.
Paid Sponsorship Content:
The most challenging form of sponsorship among all YouTube sponsorship programs. The affiliate links and product reviews give you the revenue for reviewing their products in your videos. But here the product links and company links will provide to advertise on your channel.
With Paid sponsorship, the company will give you money for to plug their products into your videos. This paid advertisement usually comes at the beginning and ending of the videos on your YouTube channel before and after the video played.
How to Find Sponsors for Your YouTube Channel
It is not an impossible task to find sponsors for your YouTube channel. The way YouTubers get sponsors is by asking. Find all the right ways and wrong ways of approaching the sponsors. On the part of the creators, they should concentrate on ways to get the YouTube channel noticed.
Here are the tips to make your YouTube Channel worth marketing to.
• To grow the YouTube channel keep a backlog of content. Subscribers look for new content when they visit your channel and it is important not to disappoint them.
• Make sure that the content is of high quality.
• Try increasing the subscribers.
• Keep posting the content regularly and keep in touch with the audience.
• Create engaging content.
Audience and brands to approach
The first thing to do before approaching any brand for sponsorship is identifying your channel audience. Know the age group of your subscribers and audience. Understand the trends they are interested in and see where they shop and what brands they love. Also, try to find out what products interest, them. Brands choose the channels that have the audience who are more likely to become customers for their products. The creator gets paid for the promotion, and the sponsor expects to get exposure and good reviews.
What can you give to your sponsors?
When you approach a brand for sponsorship they are going to know what you can offer to them. Is it in the form of mentions, product reviews or promoting their products? The sponsors are ready to pay in the form of free products, money etc for promoting them in the videos of social media pages etc.
After determining your audience and deciding on which sponsors to approach, do some research on the brands. It is also a good idea to look for startup brands who are offering high-quality products.
How to approach for sponsorships?
A single form letter to a popular brand will do nothing. Big and popular brands tend to receive sponsorship proposals in large numbers and so make your proposal interesting. Write a personalized letter to each company. Introduce yourself and give the information of the type of content, subscribers and how they can get benefit from the sponsorship. Go to the official pages of the brands and in the ‘Contact us’ section find the email IDs or phone numbers. Try contacting them personally. Reach out to the brands on your own for product reviewing and this is probably the best way to get sponsorships.
Things to keep in mind
• Brands want to know how you can help them promote their products or brand. Do not try to tell them how YouTube sponsorship can help them.
• Do not be modest. If you create high-quality content tell them. If you have the great fan following tell them that they can get more exposure.
• Concentrate on growing the channel and try to get sponsorships. The bigger your channel becomes, the higher the chances of finding sponsorships.
• Approach only those brands that you trust. See that the products you promote are of good quality.
There are different types of sponsorships and let us know about some of them. Affiliate sponsorships are less profitable. In this type of sponsorships, your audience is allowed to get discounts using the links and codes.
It is hard for the channels to get product sponsorships. Paid sponsorships are the highest form. In this, the brands pay the channel to review their products or talk about them in their videos. This kind of sponsorship gives you the highest monetary profits. There are apps and sites will help you find sponsors for your channel.
YouTube allows creators to use product endorsements and brand deals in their videos to make more money. YouTube Sponsorships is one of the effective ways of Monetization for YouTube channels. For brands and businesses, this is a way to promote products so that the brand awareness increased.
To get benefits, brands are ready to pay massive dollars for brand endorsements, deals, and product placements. A YouTube channel creator can get good money and also free gadgets and products from brands as payment for sponsorships.
How much YouTube Channels can get with Sponsorships?
Many factors decide the amount that the YouTubers get paid from sponsorships. The amount can be between $50 to some thousand dollars. The factors that influence the money one can get from sponsorships include –
- The number of subscribers and views the channel has – the more these numbers are, the more the pay will be. This is because the channel will be able to generate sales for the brands.
- Brands also consider the value that the YouTube channel can bring to them. Engagement levels of the video indicate the value the channel can bring to the sponsor.
- The rate that the brands pay also depends on where the advertisements placed. These can put at the beginning or end of the video.
- YouTubers also charge differently for mentioning the product in the regular videos or for reviewing or for making tutorials.
- Sometimes the sponsor wants the YouTuber to create the video as per their requirement. In such cases, the YouTuber can charge higher.
Tips to get Sponsorships for YouTube Channels
Companies consider sponsoring channels that have enough subscribers, views, and engagement. They must feel that the channel can bring value to their business.
Thus try to grow the channel. YouTube sponsorship is hard to get. When you do get a sponsorship, work hard to produce high quality of content so that they come back to you.
To get sponsors, find the relevant brands and request them for sponsorships. Sending emails with sponsorship requests is a traditional and effective way.
Make a list of sponsors and send them personalized proposals. Try to explain the amount of value that you can bring to the brand how your subscribers are relevant for the product.
Some platforms connect the YouTube creators and the sponsors. Go to these platforms and ask for their support. These platforms can use for free. But they require that the channels have the minimum number of subscribers to register with them.
Some of the channels are Fame, but that needs the channels to have 5000 subscribers, Reelio that requires 7500 subscribers and Grapevine that requires 10,000 subscribers.
Get sponsorships, and the channels should have excellent video content. Great content is the one that audiences enjoy and share it with their friends and family. Great content measured with the comments, views, and social shares. Try to improve these statistics to get YouTube Sponsorships for the channels.
Apart from having high-quality videos, try to create a brand for the channel to attract brands for sponsorships. Upload an exciting channel trailer, upload custom channel art, create a logo for the channel and also create channel intro and outro. Use custom thumbnails that will grab the attention.
There are different methods which help in landing the sponsorship deals for YouTube channels. Directly approaching the channel with the proposal is most effective. Greet them and introduce yourself.
Describe the channel and how it relates to the brand. Tell how you can help them increase their product awareness and sales for the brand.
Keep the proposal and short and sweet. Do not send the same email to all the sponsors. Try to implement the best methods and then get sponsored on YouTube channels.
A Complete Beginner’s Guide to YouTube Sponsorships for Small Channels
There are some YouTubers who have big brands as sponsors. How do they get the brands to sponsor their channels? Let us now know how to get sponsorships for the YouTube channels and where to find them.
YouTube Sponsorship for Small Creators
Small YouTube video creators are not just found by the sponsors. The channel owners have to ask for sponsorships. What is the right and wrong way to ask for sponsorships? One way is to make the channel very popular and let the sponsors find them.
Another way is to send proposals through online platforms. Brands for which you are sending the proposal will want to know what they will get if they sponsor you. Don’t just look for big brands. Look for startup brands and smaller brands also.
YouTube also offers the creator’s benefit program with different levels. The starting is the graphite benefits; the next is Opal benefits, bronze, silver benefits. To get these benefits, there is a need that the creators are active on their YouTube channel.
YouTube Sponsorship for Small Channels
Getting sponsors for small YouTube channels or up and coming channels is not easy. However, it is important to increase the revenue.
YouTubers just do not make money using the ad revenue but the brands can also make money taking advantage of influencer marketing.
Getting affiliated sponsorship is the easiest to get for the small channels but is less profitable. Product sponsorships are hard to get for small channels.
How to Find Sponsors for your YouTube Channel
Find the sponsors by doing some research. Find the brands that are relevant to your channel.
Also, think of how the brands can get benefit from sponsoring your YouTube channel. Do not write a single form letter while requesting the sponsorship.
Mention all the points of your research. To make brands take your proposal seriously writes a personal letter. Describe your content and tell them how they can benefit from sponsoring you.
After writing a proposal letter, go to their websites and find how to contact them. You can also find the sponsors on sponsorship online platforms.
YouTube Sponsorship Platforms
There are different forms of sponsorships and the difficulty to obtain them depends on the high level of the sponsorships. Here are the best platforms for YouTube sponsorship.
• Grapevine is a sponsorship platform and is the most popular. To sign up you will need to have at least one thousand subscribers.
• Famebit is another place for seeking sponsorships for YouTube channels. To use this site, your YouTube channel needs to have at least 5000 subscribers.
• Reelio is another YouTube sponsorship site but it works only for big brands. YouTube channels with ten thousand subscribers can use this site.
• Channel Pages is another site.
YouTube Sponsorship Market Statistics
More and more people are using YouTube for making money. The number of channels that ear six figures per annum on this wonderful video sharing platform is up by more than fifty percent. It is said that 3.25 billion hours of videos are watched.
However, there is not the price set for what influencers are paid by the brands. Most channels prefer the flat fee model.
The amount the YouTube channels owners get from their sponsors depends on the product, type of partners and other factors.
YouTube sponsorships are becoming a popular monetization strategy.
YouTube in video ads give a very low return and instead of this opt for someone to sponsor the YouTube channel. This will prove to be very profitable financially and the creator will have control over what is displayed on the channel.
Not only the reputed channels but also the small YouTube channels which are newbies can earn the sponsors. The involvement sponsorship program will enable the YouTubers to participate in YouTube monetization.
Image Source: maxpixel