Video marketing and advertising is expected to be worth $250 billion by 2024. What does this mean for marketers? How will video marketing evolve in the coming years? The answer may surprise you. Read on to find out what experts predict will happen!
We have a lot to look forward to in the coming decade as video marketing and advertising is set to grow. In fact, it’s been predicted that by 2024, more than 1 billion people on Earth will watch at least one hour of video per day! If you’re looking for pointers on taking advantage of this trend, you’ve come to the right place. Keep reading for 100+ predictions from industry experts about what we’ll see happen with these fields over the next ten years.
We’ve seen some pretty wild predictions for the future of video marketing and advertising. Experts predict that by 2020, more than half of all internet traffic will be video to a report from Cisco saying that online video streaming will increase 4x between 2017-2020. What are your thoughts on how far we’ll go in 2024? Will it happen as predicted or not at all? Read on to find out!
Predictions for Video Marketing and Advertising in 2024. The goal is to share with you what industry experts think about where the space is headed over the next five years. We hope this series answers some questions you might have about where content marketing, social media ads.
Predictions for Video Marketing in 2024
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- Video marketing will be the number one way to reach your target audience
- Videos that are less than three minutes long will become more popular
- More video content, such as tutorials and how-to videos, will be created for mobile devices
- Live streaming of events or conferences will become a common practice in 2024
- There will be an increase in the use of 360-degree videos
- Video marketing will be seen as a necessity for every business, not just a tool
- Videos that are created to entertain or inform will be more popular than ads
- The popularity of influencers and micro-influencers will continue to grow
- More companies will start using video to communicate with their customers
- Video ads will be less intrusive
- We’ll see more video content on social media platforms like Instagram and Facebook
- Video marketing will continue to grow as the most popular form of advertising for businesses, reaching $14 billion by 2024
- More companies are expected to invest in live-streaming video capabilities
- Video marketing will be a standard in all industries
- Brands will use video to tell stories about their products and services
- Videos will be used for customer service, including FAQs and how-to videos
- Personalized video content will become more popular with brands offering personalized videos for customers to order online or at the store location
- Brands are going to start investing in live streaming platforms like Facebook Live
- Video marketing will be the most effective way to reach customers
- Brands will start using more video in their advertising campaigns
- There will be a rise of influencers on social media who have large followings and can create engaging content for brands
- Companies will use videos as part of their customer service strategy, with live chats or recorded messages from company representatives
- Video marketing will be the dominant form of digital marketing
- Companies will use video to tell their story, not just sell products
- The average person will watch over three hours of video per day on social media and other platforms
- Social media platforms will have a significant impact on how people consume content- they’ll spend more time watching videos than scrolling through posts or newsfeeds
- Video content will be viewed as a commodity and will compete with other forms of media for attention
- Ads will be placed in the middle of videos to increase revenue, which could lead to a decrease in video quality
- The “Netflix” effect- people won’t want to pay for expensive cable TV packages because they can get all their favorite shows on-demand through streaming services like Netflix or Hulu
- More companies will start using YouTube channels instead of Facebook pages because it’s cheaper and easier to manage
- Videos will be created for specific platforms, including Facebook, Instagram, Snapchat
- Video content will be less about the product and more about the customer’s experience with it
- Video marketing budgets will increase to $20 billion by 2024
- Video marketing will be the norm for all businesses
- Google and Facebook will continue to dominate video advertising, but new players like Youtube and Snapchat will emerge
- Brands will use AI to optimize their video content
- More people than ever before will watch videos on their mobile devices
- The number of video views will increase by 20%
- Video advertising will be the fastest-growing segment in digital marketing
- YouTube will overtake Facebook as the number one social media platform for video content
Predictions for Video Advertising in 2024
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- More traditional TV networks will offer video ads
- Video Ads will be integrated into more online content, such as YouTube videos
- Advertising agencies will create more interactive video ads that are personalized to the viewer’s interests
- Video ads will be more interactive, with buttons that allow you to skip the ad after a few seconds
- Advertising on video will become less intrusive and more targeted based on what people are watching
- Brands will be able to tell when someone has watched their ads through location-based data
- Video ads will be more personalized
- Advertisers will use video to target specific groups of people with tailored messages
- Video ad platforms are likely to have a higher level of targeting capabilities, including the ability for advertisers to upload their own customer data sets
- Platforms may also allow advertisers to create custom audiences based on user demographics and behaviors
- Video ads will be shown on mobile devices, not just computers
- Most video ads will be watched with the sound off
- More brands will use vertical video to increase their advertising space
- Brands that advertise in videos are more likely to have a higher conversion rate than those who don’t
- Video ads will be a mainstay of online advertising
- Advertisers will use more personalized video ads to target specific audiences
- More people will have access to high-speed internet, which will increase the number of videos watched on mobile devices
- The cost per view for video ads will decrease as more advertisers enter the market and competition increases
- Video advertising will become more accepted by the general public
- There will be a shift in video advertising from traditional formats to new, innovative ones
- Advertisers will continue to invest heavily in video advertising as it is proven to be highly effective at reaching audiences and driving business growth
- Video advertising will be more integrated into social media
- The popularity of video ads will increase as more people use ad blockers
- More advertisers will start using virtual reality to create immersive experiences
- Advertisers will have better-targeting capabilities, which means that the ads viewers see are more relevant to them
- Video advertising will be a standard feature on all devices, including computers and smartphones
- The average cost-per-view will decrease from $0.10 to $0.03 due to reduced production costs, increased competition for advertisers, and more video content being generated by social media sites
- People will watch an average of 2 hours of video per day
- Video ads will be more targeted, with the ability to show different ads for different people
- Online video advertising will overtake traditional TV advertising as an industry
- Digital screens in public spaces like bus stops and malls will become even more common, making them prime spots for video advertisements
- Advertising on social media platforms like Instagram and Snapchat will become increasingly popular, especially among younger audiences
- Video advertising will be a standard part of the marketing mix
- Advertisers will have more options for targeting, including demographic and geographic
- Advanced technologies like virtual reality and augmented reality will make it easier to create immersive ads that grab people’s attention
- Social media platforms like Facebook and YouTube will dominate video advertising as they reach billions of users worldwide.
Conclusion:
We predict that video marketing will be more interactive, immersive, and personalized than ever before. The most effective campaigns in 2024 will leverage the power of artificial intelligence to provide highly customized experiences for each viewer. This is just one example of how marketers can use these 100+ predictions about content production, distribution channels, and viewing behavior to create a robust digital strategy today.
As technology evolves exponentially, so must your marketing plan if it wants to stay ahead of the curve! If you’re ready for expert advice on creating a dynamic online campaign that captures the attention of your target audience while delivering quality results, contact our team today.
