Social Media Marketing and Analytics tools help you understand what you do well and, more importantly, fix the wrong things. Are you ready to level up your video marketing? You will need to invest in the right Social Video Analytics Tools for effective social media marketing. Most social video platforms offer various kinds of performance insights to track how successful your brand or profiles’ performance is on social media. Let us see some best social video analytics tools that can help you to optimize and track success.
Best Social Video Analytics Tools
- Crowdfire
- Iconosquare
- Socialbakers
- LittleBird
- Viraltag
- StoryWorth
Find the best social video analytics tools
- You need to know where your audience is
- Track views and conversions in real-time
- Get a better solution with almost perfect reporting
- Build a social video strategy that works for you
- Discover what content works best on each network
There are many tools to track your social media video content, but which one is best?
- Klipfolio Social Video Analytics tool
- Clicktale
- Post Master
- Vidpresso
- Sprout Social Vital videos tool
Want to know more about your social video?
- Use Nielsen for TV world stats
- Use SocialBakers for stats on Facebook, Instagram, LinkedIn, and Twitter
- Use SocialFlow for actual audience segments and targeting.
- Use Sprout Social for metrics across the board – except Facebook video.
If you’re using social video, there are new analytics tools to measure your performance
- Remove the clutter. Focus on genuine views and carry-over effect
- Let people know in your video how they can find you later
- Say what, where, and when about your product or service
- Fit your message in a 15 second sound bite
- Share the video consistently from different platforms at different times.
Find out what your followers REALLY want to see
- Shoot a video with multiple shots
- Shoot multiple angles of the same shot
- Shoot a lot of close-up shots
- Move around while shooting
- Try different formats, like interviews
You need to understand what works in social
- Understand if people are engaged with your video (heartbeat)
- Encourage fans to comment on your video
- Test different types of thumbnail copy
- The most robust content will convert the best
- Test longer vs. shorter videos
You need to consider three factors for social video success
- Length of video
- 1-2 minutes is ideal for engagement and view time
- 2-3 minute videos are mostly watched but rarely shared.
How do video analytics work?
- Start with the number of shares for organic videos
- Look at your total reach and organic video impressions
- Look at the average views per video. Work on this metric first
- Then look at engagement rate (Engagement rate = Views divided by unique followers)
Understanding your social video analytics
- Engagement per post should be higher than 3%
- Reach per post should be higher than 5%
- Deliver a consistent message
- Mix up your creativity
- Stick to a schedule!
Do you know how to measure your social video success?
- Analyze your average engagement per video
- Analyze your audience engagement
- Schedule your Instagram posts
- Engage with using hashtags
These are the number one metrics to measure for social video success
- Engagement: Calls to Action
- Impressions
- Watch Time
- Shares + Likes + Comments
- Retweets + Replies
You don’t know how to measure the effectiveness of your video
- Watch Analytics vs. Engagement
- Assign a unique hashtag
- Share personal stories about each video
- Use caption analytics and annotations to promote your content
Social Video Analytics Strategies
- Make sure your analytics are right.
- Understand what you’re doing on YouTube already
- Understand how much traffic your videos bring today
- Find this X% of traffic from outside YouTube!
- Setting up the platform
- Data extraction
- Creating an algorithm
- Choosing the right video for your audience
- Understand video metrics
- Find your most relevant benchmark
- Create short-term goals and success metrics.
- Identify suitable actionable insights
- Use YouTube Data Studio to analyze the data
- Ask questions to get specific answers
- Find what the audience wants
- Study the data trends over time
- Set goals and objectives
- Tag your videos with keywords
- Use social media platforms
- Use the right analytics tool
- Evaluate more than just views
- Don’t ignore YouTube Analytics
- Communicate the successes and failures of your videos to the sales, support, and marketing teams.
- Know your audience
- Check engagement time
- Analyze demographics
- Start using a branded hashtag
- Especially if this is a person-to-person platform
- Make the videos shorter
- Why is Video Social Analytics Crucial Today?
- Make videos fun to watch
- Add sound to enhance user experience
- Show key techniques
- Track your analytics effectively
- If you have less than 100k subscribers, then YouTube is your best bet
- For Facebook Videos, post between 2 pm and 4 pm to get more views and shares
- Use the appropriate hashtags for Twitter videos
- Tag your profiles and include them in your video’s title
- Add annotations to Instagram videos
- Use captions on all your social videos
- Monitoring and insight are among the most undervalued and essential factors in digital marketing.
- Get Started with a Personal Trusted Advisor
- Calculate Some Key Metrics
- Continuously Test New Ideas
- Self-host your videos and images
- Use social buttons, badges, and widgets
- Get Your Content Out There On Other Sites
- Create a content strategy
- Use your community to gain insights
- Don’t be afraid to experiment
- Watch popular videos
- Seek out relevant hashtags
- Focus on the outcome of the video
- A/B test and experiment
Social Video Analytics Tools in 2024
Social Video Analytics Tool: Cincopa
Social Video Analytics Tool: Snapchat Insights
Social Video Analytics Tool: Rival IQ
Social Video Analytics Tool: Socialbakers
Social Video Analytics Tool: Pinterest Analytics
Social Video Analytics Tool: Tailwind
Social Video Analytics Tool: LinkedIn Page Analytics
Social Video Analytics Tool: Vidiq
Social Video Analytics Tool: Tubebuddy
Social Video Analytics Tool: Talkwalker
Social Video Analytics Tool: TapInfluence
Social Video Analytics Tool: YouTube Analytics
Social Video Analytics Tool: Falcon.io
Social Video Analytics Tool: NetBase
Social Video Analytics Tool: Sprout Video
Social Video Analytics Tool: Minter.io
Social Video Analytics Tool: Facebook Insights
Social Video Analytics Tool: Vidalytics
Social Video Analytics Tool: Google Analytics
Social Video Analytics Tool: Wistia
Social Video Analytics Tool: Viralwoot
Social Video Analytics Tool: Brandwatch
Social Video Analytics Tool: Oktopost
Social Video Analytics Tool:Audiencee
Social Video Analytics Tool: Social Studies
Social Video Analytics Tool: Followerwonk (Twitter Only)
Social Video Analytics Tool: Tubular
Social Video Analytics Tool: Vimeo Analytics
Social Video Analytics Tool: Viralstat
Social Video Analytics Tool: Ooyala
Social Video Analytics Tool: Media Studio
Social Video Analytics Tool: Delmondo
Social Video Analytics Tool: Hootsuite
Social Video Analytics Tool: AgoraPulse
Social Video Analytics Tool: Brandwatch
Social Video Analytics Tool: Vimeo
Social Video Analytics Tool: Vidyard
Social Video Analytics Tool: Sprout Social
Social Video Analytics Tool: UTM parameters
Social Video Analytics Tool: LikeAlyzer
Social Video Analytics Tool: Keyhole
Social Video Analytics Tool: Mention
Social Video Analytics Tool: Twitter Analytics
Social Video Analytics Tool: BrandMentions
Social Video Analytics Tool: Meltwater
Social Video Analytics Tool: Viralwoot
Social Video Analytics Tool: Vidooly
Social Video Analytics Tool: Hootsuite Impact
Social Video Analytics Tool: ViralStat
Social Video Analytics Tool: Instagram Insights
Conclusion:
As video marketing grows in popularity, Social video has become an essential element for marketers. Brands and marketers need to optimize their marketing strateg ando find the right tools for social video monitoring and promotion. As mentioned above,e the high-end Social Video Analytics tools give you accurate insights you need to know about. Pick any of the tools from this listand start implementing them to track profile performance.
1 comment