Instagram IGTV

Instagram IGTV: 50 Mind-Blowing Instagram IGTV Stats for 2024

Instagram is a place for users to post longer-form videos. IGTV or Instagram TV allows users to post videos for up to 10 minutes. IGTV allows verified users to post videos up to 60 minutes in length. Instagram offers exciting and incredible growth opportunities for advertisers through stories. Instagram recently added the branded partnership tag to IGTV, so that new content type might soon crop up with influencer advertising opportunities. Here are the list of Mind-blowing Instagram IGTV Statistics and facts for 2024.

Instagram IGTV Statistics:

    1. Instagram IGTV app has more than 7 billion downloads and installs worldwide.
    2. More than 26% of marketers using native Instagram videos in the form of IGTV.
    3. Only 9% of the IGTV video channel used by marketers.
    4. Brands have to add IGTV to their marketing mix. According to a study, 16% of marketers reported having used IGTV.
    5. Nike, Adidas, and Sephora brands are already seeing the success of the IGTV implementing in their marketing.
    6. All the Top brands are incorporating the influencer with 10,000 to 50,000 followers into IGVT content.
    7. The brands that use IGTV videos have seen a 300% increase in growth.
    8. Sephora got nearly 1 million views overnight after showing IGVT preview videos on its feed.
    9. Over 18% of the people watched any IGTV content, and it will continue to grow its rate by 25% by 2021.
    10. Morocco episodes received more engagement with 5,700 likes and 296,000 Views for the Instagram IGTV Video.
    11. “The stranger Things 3 Trailer” series has got more than 2.9 million views and 692,000 likes for IGTV video.
    12. The IGTV video received more than 180,000 views for the Food Networks Instagram channel, which doubles the engagement rate.
    13. The average number of IG stories posting frequency reached 2.3 posts weekly.

    1. Over 17.87% of the Instagram users watch the IGTV.
    2. More than 63% of users watch Instagram posts and the remaining 36% watch Instagram IGVT stories.
    3. 86.6% of people post IGTV stories as videos on Instagram App.
    4. Instagram IGTV supports 4K landscape and vertical video content at least 15 seconds long.
    5. IGVT Videos watch rate increased to 17% – 50 % by 2021.
    6. Comedian King Bach used IGTV feed to upload comedic skits that garnered millions of views.
    7. 5 million videos posted within 24 hours of implementing Instagram videos.
    8. Over 30% of businesspeople utilizing the Instagram IGVT video features.
    9. Almost 200 million Instagram users visit business profiles once in a day.
    10. People watch IGVT videos both in the Instagram app and the IGTV app.
    11. IGVT app installers raised to 1 million per week, After IGVT has introduced,

    1. 54 % of the Instagram users watch Instagram videos content first later than other content.
    2. Instagram IGVT changes the Instagram trends, and it reassembles of TikTok video. Over 1 billion accounts are active every month on Instagram.
    3. Over 4.2 million app installations and 7,700 new daily updates took place on IGTV.
    4. IGTV videos must be at least 1 minute long and maximum up to 60 minutes long.
    5. 78% of the IGTV traffic comes from mobile data traffic by 2021.
    6. Among the billion IGTV users, more than half-billion users are active daily.
    7. 60% of the followers on Instagram trust product recommendations from influencers. IGTV also allows influencers to leverage the brand’s goals.
    8. A single “view” on IGTV is noted for every time person watched three seconds at least your video.
    9. Famous beauty influencer SHAE reviews with vertical videos on IGTV for better engagement.

    1. Instagram Insights reports that there are a drastic change and spike of views for the branded content in 2021.
    2. 26% of marketers are using IGTV native videos.
    3. Brands have invested heavily on IGTV and gave an excellent result.
    4. The 10 minutes long IGVT videos generate an average of 1.2 million views for educational brand content.
    5. An interior design blogger, Emily Henderson, who takes virtual tours of homes, generates over 100,000 views per long-form video on IGTV.
    6. IGTV videos appear 4X times larger than the explore page and photos.
    7. The extended length of IGTV videos has proved it is a useful tool for brands to try new and exciting ways of resonating with audiences.

  1. Ferragni, an Italian fashion designer, has over 16 million followers included IGTV, to give her fans a view of her personal life through vlogs.
  2. Instagram IGTV app has seen 3.8 times more downloads compared to previous years.
  3. Instagram IGTV vertical video uploading aspect ratio must be of 9:16.
  4. Instagram IGTV horizontal video uploading aspect ratio must be 16:9.
  5. The First IGTV video was created, edited in less than 5 hours.
  6. Instagram IGTV has mainly three categories: For You, Following, and Popular.
  7. Hosting IGTV videos for brands create more than 50% of the engagement.
  8. Brands and publishers like BBC News, Lululemon, and So Yummy have quickly adopted the IGTV series content.
  9. IGTV video file size must be 650MB for videos less than 10 minutes and also 3.6GB for videos up to 60 minutes.
  10. The goal of IGTYV is to more like Netflix and YouTube series.


Creating IGTV series is an incredible way to break free from Instagram algorithms. IGTV allows more visitors to the profiles with its long-form video content. IGTV has now become a popular tool for marketers to publish their content. We compiled here the top 50 Instagram IGTV statistics and facts that brands and publishers must know in 2024.

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