Netflix's OTT Architecture

Key Points To Consider While Choosing A OTT Platform

As the demand for online content continues to grow, so does the need for effective Over-The-Top (OTT) platforms. The market for an OTT platform is challenging, and there are a few key points you’ll want to consider before making your decision. In this blog post, we’ll outline what those key points are and offer some insights into choosing the right OTT platform for your needs.

When you see streaming content online, there are a lot of factors to consider. But perhaps the most important one is choosing the right OTT platform. With so many options out there, it can be tough to decide which one is best for you.

Important Question While Choosing A OTT Platform

How many devices do you want to use the service on simultaneously?

Do you want a subscription or an ad-supported model?

What features are important to you (DVR capabilities, parental controls, etc.)?

How much can you afford to spend per month/year on streaming services?

Which platforms do your friends and family members use most often so that everyone can watch content together without issue?

How many users your platform needs to reach to be successful

Monetization options and what kind of advertising revenue your platform can generate

Whether you’ll need original programming or if you can license existing content

Technical requirements for the platform and how much bandwidth it will need

The level of customer service and support you’ll provide

What are your specific needs and requirements before choosing a platform?

How much bandwidth do you need for streaming video content without any buffering issues or interruptions?

Are you looking for an ad-free experience with no commercials played before or during your videos?

How many people are willing to use this service simultaneously, and what kind of devices they will be using

Do you want to be able to watch live TV channels as well as on-demand content?

What supplementary features (such as parental controls) would you like the platform to offer

How many users do you expect to have on your platform at any time?

What devices will your users be accessing your content from (smartphones, tablets, PCs, etc.)?

Are you looking for an open platform solution?

What features are important to you (content discovery tools, social media integration, etc.)?

Do you have the technical resources available to build and maintain an?

OTT platform yourself, or do you need a partner to provide these services for you?

What services do you need from an OTT platform provider (i.e., live streaming, video on demand, etc.)?

What are encoding formats compatible with your devices and delivery channels (i.e., web, mobile, etc.)?

Do you have the staff in-house to manage and operate the platform, or will

How important is customer service and support to you (24/7 support, chatbots, etc.)?

Are there any other important features or requirements to you and your viewers (monetization options, social media integrations, etc.)?

Do your research – read reviews, watch product demos, etc.

Talk to other businesses that use OTT platforms and get their feedback.

Do you need a subscription, or can you watch ads to view content?

Does the OTT Platform have an excellent reputation, and is it trustworthy?

How many concurrent viewers do you expect to have at any time?

Which operating system(s) will your audience be using?

Do you want the ability to monetize with ads or subscriptions?

Will this service need to be available on mobile devices, such as tablets and smartphones?

What is the purpose of your OTT platform?

What are you trying to achieve with it?

Who will be using the platform, and how often do they use it?

Will there be a cost for accessing the content or service you provide via this OTT Platform, or will access be free for all users?

How much bandwidth does your target audience consume on average per month regarding data usage and concurrent sessions (e.g., video views)?

What are the key functions of your business?

How many users will you have per month?

What is the quality of your internet connection?

Do you want to use a SaaS or self-hosted solution?

Is there a need for live streaming?

Which features are you looking for, and which ones do you need?

How much monetize, and customization do you want in terms of design and branding options?

Is there any additional equipment required, such as a set-top box, that will add the cost of ownership to your OTT experience?

Which regions will your audience be in?

Can the OTT platform provide a complete solution for all your needs or just some of them?

Key Points To Consider While Choosing A OTT Platform

  • Does the cloud-based or on-premise OTT platform support high availability and disaster recovery?
  • Platform should be able to integrate with your current systems
  • Ease of use for the end-user
  • Cost and pricing models
  • Integration capabilities, such as APIs and SDKs
  • Customer support resources
  • Choose a platform that is compatible with your business goals
  • Determine how much you are willing to spend on the software and any associated fees
  • Think about what features you need in an OTT provider, such as analytics, live streaming, video storage space, or social media integration
  • Consider how long you will use the software for some providers have contracts of 1 year.


With so many options for over-the-top platforms, it can be challenging to decide which one is right for you.

By considering the key points we’ve outlined in this blog post, you can decide how to choose the best platform.

Not sure where to start? Contact us and get help from our experts to choose the perfect OTT platform for your business. Thanks for reading!

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