First Video Social Network

LinkedIn’s Video Growth: Strategies, Insights, and Best Practices

LinkedIn has emerged as a powerhouse for video content in an era dominated by visual storytelling. From late 2024 to early 2025, a 36% year-over-year surge in video views was reported.

LinkedIn has strategically positioned itself as a hub for professionals to share insights, build brands, and engage audiences through video.

Understanding leveraging this shift is critical for marketers, creators, and businesses. In this deep dive, we’ll explore LinkedIn’s video strategies, algorithm secrets, top-performing content types, and actionable tips to maximize your impact.

Why LinkedIn Video is Thriving

LinkedIn’s evolution from a résumé-sharing site to a dynamic content platform is fueled by its focus on video. Key drivers include:

Short-Form Video Dominance:

LinkedIn’s fastest-growing content category is short, snappy videos (under 60 seconds). These videos cater to professionals seeking quick, actionable insights without lengthy commitments.

Creator-Friendly Tools:

LinkedIn has rolled out features like a dedicated vertical video feed, live streaming, and enhanced analytics to empower creators. Weekly video uploads among publishers grew by 67% year over year, signaling robust adoption.

Algorithmic Prioritization:

LinkedIn’s algorithm heavily favors video, often granting video posts 5x more impressions than text-based content. This bias incentivizes creators to adopt video for greater visibility.

LinkedIn’s Video Boom: Key Insights

LinkedIn saw a massive 36% increase in video views year over year (Oct 30, 2024 – Jan 29, 2025). This growth underscores the platform’s push to enhance user engagement through video content. Here’s a deep dive into why video is thriving on LinkedIn and how you can leverage this trend.

Short-Form Video is Taking Over

Short-form videos are the fastest-growing content type on LinkedIn. The platform is shifting towards dynamic, bite-sized videos similar to TikTok and Instagram Reels as they attract more engagement.

Video Creation is Growing Rapidly

Video posts are growing twice as fast as other post formats. Weekly video creation among LinkedIn publisher program members has increased by 67%.

The Algorithm Loves Video

Creators report that LinkedIn’s LinkedIn algorithm favors video content, leading to significantly higher impressions than text posts. Experimenting with video can help improve visibility and reach.

LinkedIn’s Investment in Video Tools

LinkedIn introduced a dedicated vertical video feed within its mobile app to encourage video adoption, making browsing and uploading video content easier.

Community Engagement is Higher with Video

LinkedIn Live videos receive 7 times more reactions and 24 times more comments than standard posts, proving that live interactions drive deeper engagement.

How LinkedIn Attracts Video Creators

To build its video ecosystem, LinkedIn employs several strategies:

Algorithmic Incentives:

Videos receive preferential treatment in user feeds. Creators report 10–20x higher engagement compared to static posts, making video a non-negotiable for growth.

TikTok-Inspired Features:

Vertical video feeds and editing tools mimic popular short-form platforms, lowering creators ‘creators’ barriers to producing engaging content.

Educational Resources:

LinkedIn provides guidelines on video best practices, emphasizing authenticity, concise messaging, and CTAs, such as tutorials on optimizing sound-off viewing (critical for mobile users).

Community Building:

Live videos generate 7x more reactions than standard posts, fostering real-time interaction. LinkedIn also encourages polls and Q&As to deepen audience connections.

Cracking LinkedIn’s Video Algorithm

Understanding how LinkedIn prioritizes video content is key to maximizing reach:

Engagement Metrics Rule:

Likes, comments, shares, and watch time directly influence visibility. Videos that retain viewers beyond the first 10 seconds gain algorithmic favor.

User Behavior Signals:

LinkedIn will serve more video content if users consistently engage with video. Creators should post consistently to stay at the at the top of their their sminds.

Native Uploads Over External Links:

Uploading directly to LinkedIn (not linking to YouTube) ensures autoplay in feeds, boosting completion rates. Native videos also benefit from three times longer attention spans than static ads.

Mobile Optimization:

Over 60% of LinkedIn traffic comes from mobile. Vertical videos (9:16 aspect ratio) and subtitles are essential for seamless viewing.

LinkedIn Live: A Game-Changer for Businesses

LinkedIn Live isn’tisn’t just another feature—it’s a transformative tool for B2B engagement:

  • 7x More Reactions: Live streams outperform pre-recorded videos in real-time interaction, which is ideal for product launches or AMA sessions.
  • Cost-Effective Brand Building: With minimal equipment, businesses host webinars, behind-the-scenes tours, or panel discussions, reaching targeted professional audiences.
  • Enhanced Credibility: Live Q&As or expert interviews position brands as thought leaders. For example, a live demo can drive 33% higher conversion rates post-stream.

Video Engagement: LinkedIn vs. Other Platforms

LinkedIn’s professional niche gives it unique advantages, providing a platform where your content can shine.

20x More Shares: Users are likelier to share videos here than on Facebook or Instagram, amplifying organic reach.

    Educational Content Wins: How-to videos see three times the engagement of entertainment-focused content, providing a unique opportunity to share knowledge and insights.

    B2B Conversions: LinkedIn videos drive five times more interactions than text posts, making them ideal for lead generation and ensuring your marketing efforts are not in vain. However, LinkedIn lags in pure entertainment value. Humor works best when paired with professional insights.

    LinkedIn’s Strategies to Attract More Video Creators

    LinkedIn is aggressively pushing video by:

    • Boosting Algorithm Visibility: Prioritizing video content in user feeds.
    • Enhancing Video Features: Launching tools for short, vertical videos.
    • Improving Engagement Tools: Strengthening LinkedIn Live and real-time interaction.
    • Providing Educational Resources: Offering best practices for creating impactful videos.
    • Encouraging Consistency: Rewarding creators who post videos regularly.
    • Promoting Community Engagement: Encouraging polls, discussions, and reactions.
    • Leveraging Analytics: Helping creators track performance and optimize their content.

    How LinkedIn’s Algorithm Prioritizes Video Content

    What You Need to Know:

    • Videos get higher visibility: Video posts outperform text and image posts.
    • Engagement matters: More likes, comments, and shares push video content to wider audiences.
    • User behavior influences recommendations: Frequent video watchers see more video content.
    • Short-form videos (under 60 seconds) are king: These retain attention better.

    The Benefits of LinkedIn Live for Businesses

    Live streaming on LinkedIn is a game-changer. Benefits include:

    • 7x more reactions & 24x more comments
    • Direct engagement with a professional audience
    • Cost-effective marketing with minimal setup
    • Brand authority through expert-led sessions
    • Integration with LinkedIn Events for greater reach
    • Real-time Q&A sessions to strengthen community ties

    LinkedIn’s B2B focus gives its video content a unique edge over platforms like TikTok or Instagram. It offers higher sharing rates, better attention retention, increased brand awareness, and higher conversion rates, making it a powerful tool for businesses.LinkedIn’s B2B focus gives the video a unique edge over platforms like TikTok or Instagram:

    • Higher Sharing Rates: Users are 20x more likely to share videos.
    • Better Attention Retention: Video ads hold attention 3x longer.
    • Increased Brand Awareness: 50% boost in recall.
    • Higher Conversion Rates: Video increases conversions by 33%.

    What Video Content Works Best on LinkedIn?

    Native Videos

    Upload directly to LinkedIn for higher reach and autoplay benefits.

    Short-Form Videos

    Quick tips, highlights, or 30-to-90-second clips perform best.

    Explainer & How-To Videos

    Break down complex topics for better shareability.

    Product Demos

    Showcase product features in action.

    Industry Insights & Thought Leadership

    Position yourself as an expert by analyzing trends.

    Company News & Updates

    Keep followers informed about significant developments.

    Behind-the-Scenes & Employee Spotlights

    Humanize your brand with authentic storytelling.

    Best Practices for LinkedIn Videos

    Hook Viewers in the First 3 Seconds: Start with a strong question, bold statement, or eye-catching visual.

    Optimize for Silent Viewing: 80-90% of LinkedIn videos are watched without sound—add subtitles!

    Keep Videos Short & Engaging: The best-performing videos are under 90 seconds.

    Post Native Videos: LinkedIn prioritizes native uploads over external links (e.g., YouTube).

    Use Storytelling: Emotionally driven content increases engagement.

    Include a Call-to-Action (CTA): Encourage viewers to like, comment, or share. Analyze Performance Metrics: Track watch time, interactions, and shares to improve your content strategy.

      Ideal LinkedIn Video Lengths

      • Under 30 seconds → Quick teasers, announcements.
      • 30-90 seconds → Marketing & explainer videos.
      • 2-3 minutes → Thought leadership & interviews.
      • 3-5 minutes → Webinars & deep dives.

      Capturing Attention in the First 10 Seconds

      • Start with a strong hook: Use a surprising fact, question, or challenge.
      • Use engaging visuals: The opening shot should stand out.
      • Front-load key information: Get to the point immediately.
      • Optimize for silent viewing: Add text overlays and captions.
      • Create an emotional connection: Use relatable stories.

      Common Mistakes to Avoid in LinkedIn Video

      • No clear CTA: Always guide viewers on what to do next.
      • Posting YouTube links: Native videos perform much better.
      • Failing to A/B test hooks: Experiment to see what resonates.

      Best Practices for High-Performing LinkedIn Videos

      Hook Viewers Instantly:

      Use bold statements within the first three seconds, like, “I quit my job after this one mistake…”

      Opt”mize for Sound-Off Viewing:

      85% of viewers watch without sound. Add text overlays and captions to convey messages visually.

      Leverage Native Features:

      Upload directly, use LinkedIn’s LinkedIn tools, and tag relevant pages or hashtags.

      Conclusion: The Future of LinkedIn Video

      LinkedIn’s surge shows no signs of slowing. As the platform invests in AI-driven recommendations and interactive features, creators and brands must adapt short-form storytelling, leveraging live streams, and aligning with LinkedIn, you can tap into a professional audience hungry for valuable visual content.

      Total
      0
      Shares
      0 Share
      0 Tweet
      0 Share
      0 Share
      Leave a Reply

      Your email address will not be published. Required fields are marked *


      Total
      0
      Share