Top 30 Live Video Streaming Statistics For 2024

The live video streaming industry has grown tremendously in recent years and shows no signs of slowing down. As we look ahead to 2024, it’s essential to understand the latest trends and statistics shaping this dynamic market. The live video streaming landscape is rapidly evolving, from the rise of e-sports and virtual events to the increasing demand for interactive and immersive experiences.

  1. The Indian OTT market is expected to reach $5 billion by 2024, driven by the increasing availability of affordable data plans and smartphones (PwC, 2023).
  2. The number of OTT subscribers in India is projected to reach 500 million by 2024, with most users accessing content through mobile devices (Deloitte, 2023).
  3. Hotstar, now known as Disney+ Hotstar, is the leading OTT platform in India, with over 300 million monthly active users and 100 million paid subscribers (Media Partners Asia, 2023).
  4. Netflix, Amazon Prime Video, and Zee5 are the other leading OTT platforms in India, with a combined subscriber base of over 100 million (Media Partners Asia, 2023).
  5. The demand for regional language content is growing, with OTT platforms investing in original programming in languages like Hindi, Tamil, Telugu, and others (Ernst & Young, 2023).
  6. The Indian OTT market is witnessing a surge in investment, with over $1 billion invested in content creation and platform development in 2021 (KPMG, 2023).
  7. The average time spent on OTT platforms in India is around 70 minutes daily, with viewers increasingly consuming content across multiple devices and platforms (BCG, 2023).
  8. The COVID-19 pandemic has accelerated the growth of the Indian OTT market, with a significant increase in viewership and subscription revenue (FICCI-EY, 2023).
  9. The demand for sports content is driving the growth of OTT platforms in India, with platforms like Disney+ Hotstar and SonyLIV securing exclusive rights to major sporting events (RedSeer, 2023).
  10. The popularity of short-form content, such as web series and short films, is increasing on Indian OTT platforms, providing new opportunities for content creators (Counterpoint Research, 2023).
  11. OTT platforms are exploring partnerships with telecommunications providers to offer bundled services and improve accessibility in India (Deloitte, 2023).
  12. The Indian government is considering OTT platform regulations, focusing on content moderation, data privacy, and consumer protection (Ministry of Information and Broadcasting, 2023).
  13. OTT platforms are experimenting with new pricing models, such as pay-per-view and dynamic pricing, to increase revenue and subscriber retention (KPMG, 2023).
  14. Investing in virtual reality and 360-degree video content is expected to become a trend in the Indian OTT market, providing immersive viewing experiences (PwC, 2023).
  15. The Indian OTT market is witnessing a surge in international investment, with platforms like Netflix and Amazon Prime Video increasing their focus on local content (RedSeer, 2023).
  16. The demand for educational and learning content is growing on Indian OTT platforms, providing new opportunities for online education providers.

In this article, we’ll explore the top 30 live video streaming statistics for 2024, highlighting the key trends and insights that will shape the industry in the years to come. Whether you’re a content creator, marketer, or industry professional, these statistics will provide valuable insights into the future of live video streaming and the opportunities it presents.

Are You Going Live yet?

Just take a look at the Top 30 Live video streaming Statistics For 2020.

Live Video Streaming Statistics

    1. Only 35% of marketers use live-streaming videos for Brands.
    2. There are five million users of Twitch Live video streaming daily, and the footage has become trending content. The number will rise drastically by 2025.
    3. More than half of the live-streaming video content is viewed through social media platforms.
    4. Marketers predict that the live-streaming industry will reach $124.6 billion by 2025.
    5. Among Millions of video views on the internet, 56% of the Video views are for live-streaming Videos. Right now, all industries are trying to broadcast events as live. This may rise to 70% by 2024.
    6. 56% of the live video views come from smartphones, and 44% live video streaming views from tablets.
    7. 67% of people say that video quality is essential for live streaming. Live streaming is predicted to increase to 80% by 2020.
    8. U. S marketers revealed that YouTube is the largest live-streaming platform in the U.S., and Facebook will be the second largest live-streaming platform by 2020.
    9. Facebook live video generates six times more engagement among live-streaming social media platforms. One in every five videos uploaded on Facebook is a live video.
    10. Over 80% of people watch live video content of brands rather than read blog reviews.
    11. Currently, 35% of marketers will use live videos for brands by 2020. It’s been raised from 28% recorded in 2019. We can predict that the growth rate will steadily increase to 65% by 2025.
    12. 65% of the business surveys Say that live streaming is done in multiple locations through multiple networks.
    13. 45% of the audience said they pay for on-demand live videos depending on their favorite platforms. It will increase by 65% by 2025.

  1. 80% of the Women say they watch live sports videos in the U.S., and 50% for only OTT live streaming services.
  2. 78% of Facebook’s audience revealed that they watch Facebook Live video content rather than regular videos on Facebook.
  3. In 2013, YouTube enabled verified users to livestream with a minimum of 1000 channel subscribers.
  4. YouTube Live was launched in 2011.
  5. The YouTube live-streaming feature was made available on the mobile app in 2017 with a minimum of 100 subscribers.
  6. Anyone can live stream on YouTube free of cost.
  7. YouTube does not allow live streaming as a service.
  8. Animal Adventure Park is the second most live-viewed channel in YouTube history, and it found 232+ million views for the video of the pregnancy of the world-famous Giraffe.
  9. 35% of businesses use live streaming to review their product.
  10. 21% had watched a live video on YouTube in 2016, which fell to 16% in November.
  11. YouTube found 15% of live streaming viewership along with YouTube and YouTube live streaming in the started year.
  12. 2018 YouTube live streaming grew to 25% of hours of live streaming viewed.
  13. Live counted 226 million hours of watching live video in 2018.
  14. finishing the live video streaming for 48 to 72 hours, the users can get YouTube live video analytics.
  15. The audience viewed a billion minutes of live gaming content on YouTube in 2017.
  16. A million audiences watched live gaming like the Super Bowl, double the TV audience.
  17. Live streaming enables monetization through ads, super chats, and Sponsors.


YouTube live streaming is not just part of the promotion strategy; it adds brand reputation and engages live audiences. Instead of live streaming junk, go for fresh thoughts of live streaming. YouTube live streaming enables sales to funnel a million audiences through a single live-streaming door.

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