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Live Video Streaming Trends Marketers Need to Know in 2022

Live video streaming has been on the rise. In 2022, it is estimated that there will be over 2 billion active monthly users of live-streaming apps. Live-streaming content is popular because of its authenticity and interactivity with viewers.

This type of content also stands out from many other media types because it can be shared across social media channels more quickly than most other types of videos or images.

The popularity of live-streaming means that marketers have new opportunities to connect with consumers using this medium in innovative ways, whether they are looking to get early access to new product releases, collect customer feedback at live events, or increase brand awareness through influencer marketing campaigns.

  • Live video streaming will be the dominant way that people consume content
  • More than 75% of all internet traffic in 2022 will be live video
  • The average person’s attention span has decreased to 8 seconds, so live videos are more engaging and easier to watch
  • People are starting to prefer live-streaming over traditional TV programming because it provides a sense of community and an opportunity for viewers to interact with each other while watching the same thing at the same time
  • Live streaming video will become more popular than traditional TV
  • People will use live streams to broadcast their thoughts and feelings in real-time, making them a powerful tool for marketers to connect with customers on an emotional level
  • Brands will create live videos that are engaging and interactive, such as question-and-answer sessions or product demos
  • More people will watch live streams from the comfort of their homes instead of going out into public spaces like bars or clubs
  • Live streaming is going to be more popular than ever
  • People will want to have a say in what they watch, so expect a rise in interactive live streams
  • Brands will need to create compelling content that stands out from the crowd if they want people to tune in and stay tuned-in
  • More brands are going to get into live video streaming because it’s an effective way of reaching audiences without any extra effort
  • Live video streaming is on the rise
  • Brands will create more live video content to stay relevant
  • Brands are using live video as a way to connect with their customers
  • Live video is being used for marketing purposes more than ever before
  • As people grow tired of social media, they turn to live streaming platforms for entertainment.
  • Live video is the future of marketing
  • The number of people who watch live videos on social media has increased by 130% in the last year, and it’s projected to continue growing
  • Brands will need to rethink their strategy for creating content with a focus on live streaming
  • Consumers are more likely to buy from influencers’ brands they follow or recommend.
  • Live streaming is the future of video marketing
  • The number of live stream viewers will continue to grow exponentially
  • Mobile devices are the most popular way to watch live streams- over 50% of all videos watched on mobile in 2017 were live-streamed
  • Livestreaming has huge potential for brands and businesses because it allows them to engage with their audience in real-time, without any filters or barriers.
  • Live video streaming will be a significant trend in 2022
  • Streaming live events is a great way to build brand awareness and increase sales
  • The best live streamers are authentic, engaging, and have a strong connection with their audience
  • Brands should build an engaged community by providing exclusive content that isn’t available anywhere else.
  • Live video streaming is the future of content marketing
  • Brands need to know how to use live video to stay relevant and up-to-date with trends
  • YouTube has been one of the most popular platforms for live videos, but Facebook’s live video function is growing in popularity
  • The best way for brands to use live video is by hosting a Q&A session or event that can be streamed online.
  • Live video has seen a significant increase in popularity over the past few years
  • The number of live streaming viewers is expected to grow by more than 50% over the next 5 years
  • By 2022, 3 billion people will be watching live video content
  • Chatbots are expected to become increasingly popular, with one-third of all interactions happening via chatbot.
  • Live video streaming will be the norm for most people
  • Businesses will use live video to connect with their customers and employees
  • People in high-stress careers, such as doctors, lawyers, and police officers, will turn to live video streaming to help them feel less alone
  • More businesses will start using live video streaming because it helps them stay on top of what’s happening in real-time
  • Live interactive streams or allowing viewers to provide feedback will become more popular than ever before.
  • Live video will be a major player in the marketing space
  • There will be an increase in live streaming from mobile devices
  • The use of live video to promote products and services will continue to grow
  • More people will start using live streaming for their careers or businesses, such as bloggers, journalists, and teachers.
  • Streaming will be the norm
  • Video content will become shorter and more frequent
  • More video creators will use live streaming to engage with their audience
  • Brands will start using live streaming as a marketing tool in order to increase customer engagement
  • Live video streaming apps like Facebook Live, Instagram Stories, and Snapchat Discover have been successful because they are easy for everyday users to use.
  • Live video streaming is the new TV
  • Brands will invest in live streaming for customer engagement and to build trust with audiences
  • Marketers need to be mindful of their content and how it might affect the company’s reputation
  • Brands will use live video as a way to get closer to customers and provide them with more personalized experiences
  • Live video streaming will only grow in popularity, so marketers should start investing now.
  • Live video streaming will become a more popular form of content
  • Brands will use live streaming to promote their products and services
  • The number of live streamers on YouTube will increase, as well as the number of viewers watching these streams
  • Businesses will start to offer live video options for customers who want a personalized experience with customer service representatives.
  • Live video streaming is becoming more popular as a marketing tool
  • Brands will need to create interactive content that engages viewers
  • Marketers should be aware of the ethical implications of live-streaming, such as privacy and security concerns
  • Brands will need to find creative ways to participate in their videos.
  • Live video streaming is the most popular form of content on social media
  • Video streaming will be a major driver for innovation in virtual reality and augmented reality
  • Streaming live events to viewers around the world has become more popular than ever
  • Brands are investing heavily in live video streaming as a way to reach customers, with over half spending at least $10,000 per year on it.
  • Live video is the most popular form of social media
  • Livestreaming now accounts for 40% of all online traffic
  • Facebook’s algorithm favors live videos, with many people seeing them in their newsfeeds before any other content
  • Brands are using live video to reach audiences and generate sales
  • Video production tools like YouTube Studio make it easy to create professional-looking videos.
  • Live video is the best way to connect with customers and provide them with a personalized experience
  • Mobile live streaming will be as standard as social media marketing, making it easier for people to share their lives on the go
  • Brands will use video content to tell personal stories about their employees and how they make products
  • Video marketing campaigns will be more interactive by allowing viewers to comment in real-time during a broadcast.
  • Live streaming will be the dominant form of video content
  • Brands will use live streaming to connect with customers and influencers
  • Streaming platforms like Facebook, YouTube, and Instagram will continue to dominate the space
  • Social media platforms are likely to integrate additional features into their live streams that allow for greater engagement between viewers and creators.
  • Live video streaming will become the new normal, and it will be challenging to get people’s attention without using live video
  • Brands will need to invest in high-quality equipment and production teams to create quality content for their viewers
  • The rise of influencer marketing will continue as brands look for ways to reach a wider audience
  • Social media platforms like Facebook and Instagram are rolling out features that allow users to broadcast live videos from their phones directly onto the platform.


With the rapid increase of platforms offering live video streaming, it can be challenging to keep up with the latest trends. Luckily, we’ve done that hard work for you and compiled a list of some important things marketers need to know about this emerging trend in 2022.

If your company is looking into incorporating Live Video Streaming into its strategy, or if you want more information on how our team can help drive success for your business through Live Video Streaming Consulting, contact us today!

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