Video Marketing Trends

Top Video Marketing Trends to Follow in 2022

The video first recognized for its potential marketing activity and later it has created drastic changes in the video marketing. Nowadays video content is the king of video marketing, but every video does not have the same tendency in Video marketing. It depends on trending content successfully going viral in the market. Here we come up with the top Video Marketing Trends 2022 that will dominate future of Video.

72% of the businesses reveals that video increases their conversion rate.

Video marketing was stepping towards numerous ways to explore the world of marketing with mobile apps and other marketing strategies to reach people in various ways.

Long-form Video Content

Sometimes market demands to tell full-length stories for campaigns. Recently Instagram introduced IGVT videos as a competition to YouTube which offers long-form video content. Industry topics, debates, interviews are the best example to robust storytelling long-form video.

We often hear that video with less than minutes are trending now, but it is not at all right. Your loyal customers, new client and new visitors to your business are the best examples that long-form content goes viral in 2022. Explore your ideas in a long length video with the right information, at right time and on the right platform.

  • Videos will be less than 10 seconds long
  • Virtual reality videos will become popular
  • “Now playing” videos that play automatically when someone opens the app or website are becoming more common
  • More people are using video on social media to promote their business’s products and services
  • Video will be the most popular form of content
  • Mobile video consumption will overtake desktop usage
  • Live streaming video on social media platforms and mobile devices will increase in popularity
  • Content creators will start to focus less on personal branding and more on their audience’s needs
  • The number of videos watched per day by people 18-34 years old is expected to double
  • Video content will be even more integral to the marketing strategy
  • More videos will be created, and video editing software will become more accessible
  • There is a shift in how brands are using video instead of just being used for product demonstrations, they are also being used as storytelling mediums
  • Brands are starting to use the power of influencers by having them create their own content or participate in branded campaigns
  • The rise of live streaming platforms like Twitch and YouTube Live has changed how people consume media
  • A shift away from the short-form video to longer, more in-depth videos
  • More influencers and celebrities will start their channels on YouTube
  • The rise of 360 degrees VR video content
  • Video ads will become increasingly personalized and targeted
  • Video will be more personal and interactive
  • Videos will be shorter, with less editing time required
  • More brands will use visuals to tell their stories instead of relying on text
  • Brands are going to invest in video marketing as a way to reach customers who don’t want to engage with them through other mediums
  • Live video
  • Video ads on social media platforms
  • 360-degree videos
  • Video marketing will continue to grow, and it will be a significant part of company’s digital strategy
  • The use of artificial intelligence in video creation
  • Video will be the most popular form of content on social media
  • More video influencers will use live streaming to connect with their audience
  • Virtual reality and augmented reality will become more mainstream, making it easier for people to create videos from anywhere in the world
  • Brands will be more transparent about their products and services
  • Videos will become increasingly interactive and immersive
  • The use of video marketing in mobile apps will increase as the app market continues to grow
  • Social media platforms such as Instagram, Facebook, Twitter, Pinterest, Snapchat, etc., which are all largely visual-based channels for sharing videos with followers or friends online and offline, will continue to be a major driver of video content consumption
  • The number of live-streaming apps is expected to rise exponentially over the next few years.
  • Video will be the new norm for content marketing
  • Live streaming videos will become more popular than ever before
  • Videos will be used to promote products and services, as well as build a brand’s reputation
  • Video editing software like Final Cut Pro or Adobe Premiere Pro will become easier to use
  • Video marketing will become more personalized as the industry adapts to new technologies
  • Videos will be more concise, with less filler content
  • More video marketers will use in-video advertising
  • The number of videos that are viewed on mobile devices is projected to grow
  • Live streaming videos are expected to increase in popularity

Instagram Live Video

Instagram has uniquely introduced its live streaming directly connect with customers or friends with split-screen Live broadcasting. Instagram Live Video is a most powerful trend in 2018 video marketing because it has Nearly 800 million monthly active users. It might be one of the fascinating video marketing trends in the future.


Instagram has become a fascinating tool to connect with customers and to maintain amazing bonding and trust with the clients. Instagram Live streaming has taken B2C expansion to the next level and also become a necessary component to B2C communication in the future.

Many small businesses and organizations started using Instagram as an ultimate tool to grow their business and implementing in their video marketing campaigns.

Vertical Video

Increasing the popularity of video and usage of smartphones vertical video has become a hero in the video market. Brands have turned to Vertical video trends to give a unique experience to the consumers. Many Organization is incorporating vertical video into their social media campaigns, including creative text overlays on video content.

Vertical video creates an immersive experience with Instagram, Facebook, and Snapchat stories.  Introducing vertical video in your 2022 video marketing campaigns enhances your business sales and growth.

Personalized Video

Personalization is about treating and speaking the consumers as an individual in video marketing. 80% of the brands approach the consumers to know their preference through personalization videos. It’s just like understanding the consumers’ choice to introduce new products from your company in the future.

More than 93% of the companies see the more conversion rate by introducing personalization in their websites. Personalized videos directly communicate and interact with the consumers through their campaigns. It is an excellent tool in 2018 video marketing, hope it will be a part of your 2021 video marketing campaigns for the better result.

360-degree video / VR

360 degree and virtual reality video produce more engagement with consumers rather than normal videos. The trend of 360 degrees,Vr and AR videos is ever evolving in video marketing. People are experiencing the immersive video in the real world through 360-degree video campaigns.

Innovative brands were driving their market into virtual reality to communicate with their consumers uniquely. It creates excellent brands experience for the audience and offers virtual space experience before buying. 360 degree and Virtual reality drive real-time Live viewing experience of the products and increase the sales.

Video Blogging

Blogs are the best platforms for keeping your content fresh and always updated. Video blogs are integrated into your websites and share blog content on a social media platform for promotions. 90% of the customers share the blog content with their friends.

Most influencer marketers use their blogs as a professional tool for brand awareness.  Till now, video Blogging is one of the best video marketing trends, and we predict that it should be at the top of the Video Marketing Trends 2022. Video blogging builds brand awareness, generate leads, and create great influencers.

Ephemeral Video

Ephemeral video marketing content is messaging, video shots which can only visible for scheduling time on that particular platform. An ephemeral video is one of the video marketing strategies trending in 2018. This might be the best video marketing trends to maintain a massive community for your brands.

Ephemeral marketing delivers the message to people with effective campaigns. This type of video content suitable effective for brand marketing. Snapchat marketing campaigns are crucial offer real-time interaction with the audience.

There are several changes that have made in the social media trends in 2019. We can expect further directions in the year 2022 on the YouTube platform which can be game-changing trends.

The adaptations of the new developments were made on the social platforms to reach the next stage of development.

With the latest technology and digital revolution, the factors are becoming more favorable for the better usage of trends. Here are some five game-changing trends on YouTube platform for 2022.

YouTube 360 Video Growth

The new 360-degree video format was first introduced on YouTube platform only.

Later it was announced by other platforms like Facebook. The 360-degree videos were very soon can be integrated into the video marketing strategies as it can provide a very different high quality and innovative experience to the audience.

YouTube Kids App for more Countries

YouTube kid’s app has become very famous as the platform was providing kids friendly video content with different features with user-friendly parent controls over the application. it also increased the watch time of the platform and many people have voted the app as the best one.

So, very soon it is going to start in more countries with new developments in its features in 2022.

YouTube Red with more quality content for more Countries

YouTube Red application has become very famous and adding more visitors as its subscribers.

In 2022 the YouTube red can be more improved with high quality content and can be accessible to more countries with its expansion.

YouTube Gaming Growth

YouTube was already a step forward in gaming competing with the Twitch. It has already provided very comfortable features for the gamers.

We can expect new features which can turn every gamer towards the YouTube gaming platform very soon in 2022.

YouTube Vertical Video Growth

Vertical video is nine times more engaging than the traditional view as the users are interested in watching without rotating their mobile phones to watch the next clip number of times.

We can also expect the reducing black screen at top and bottom and increase in the video watch screen in 2022 which can be the next big thing.


Customers prefer to watch more videos rather than reading the text on blogs. Companies more focusing on the video content due to the progressing technologies and customers expectations. These are the top video marketing trends that we believe and hope these will be the trend in 2022.

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