Video Marketing Mistakes

Video Marketing Statistics 2022

Video marketing is now more important than ever. It’s not enough to just make one video, and you need to make many videos and post them on all your social media channels. With the constant rise of YouTube stars like Logan Paul making millions off their content, it seems like there is no stopping this trend.

What are the best ways to promote your business in 2022? The answer depends on what you do for a living. Here’s what you need to know about video marketing, specifically YouTube and other social media platforms that have an impressive following.

Video Marketing Statistics 2022

  • By 2022, video marketing will account for 80% of all internet traffic
  • Video marketers will spend $450 billion on video ads in the next ten years
  • Facebook is investing heavily in their live-streaming platform, and they’re expected to take over YouTube as the most popular live-streaming site by 2020
  • In 2020, it’s estimated that 78% of marketers who use social media will create or share videos at least once a week
  • The number of videos uploaded to YouTube every day is 4 billion
  • Video marketing on social media has grown by more than 10x in the last three years
  • More than 50% of marketers are using video as part of their overall content strategy
  • The average person spends 2 hours and 49 minutes watching videos each day
  • Videos are viewed on mobile devices more than desktop computers, except YouTube
  • Video ads are seen by 55% of people who watch online video content.
  • 65% of marketers use video for marketing purposes
  • Video marketing will be the most popular digital marketing tactic
  • Social media video posts will account for more than 50% of all social media posts
  • The average person spends 2 hours and 40 minutes per day watching videos on their phone
  • More than half of online shoppers would prefer to watch a video about a product before buying it
  • By 2022, the video will account for 80% of all internet traffic
  • The average person spends 4 hours and 19 minutes per day watching videos online
  • The global video streaming market is expected to grow by $257 billion in 2020
  • Video marketing is one of the most cost-effective ways to reach consumers
  • Video Marketing is the fastest growing form of marketing
  • By 2022, the video will account for 80% of all internet traffic
  • A full 97% of marketers are using video in their content strategy
  • Videos have an average completion rate between 65-75%, which is higher than most other forms of content
  • The average person spends 2 hours and 57 minutes on their phone each day
  • Mobile video ads are projected to generate $5 billion in revenue by 2022
  • By 2020, there will be more than 3 screens per household
  • The number of videos watched on YouTube is expected to grow by 60% over the next 3 years
  • Personal video posts are projected to increase by 50% in 2022
  • Video marketing budgets will continue to rise, with an estimated increase of 20% in the next 2 years
  • Video marketing is the best way to reach millennials
  • By 2022, video ads will make up 74% of all internet advertising
  • 80% of people are more likely to buy a product after watching a video about it
  • Videos can be shared on social media and viewed on mobile devices
  • Video marketing is the fastest-growing type of content on social media
  • By 2022, the video will account for 80% of all consumer internet traffic
  • The number of hours people spend watching YouTube each day will double by 2022
  • More than 50% of marketers are using Facebook Live to engage with their audiences
  • The number of hours people spend watching online videos is expected to grow by more than 50% over the next five years
  • By 2022, it’s estimated that there will be 1 billion videos watched on Facebook every day
  • YouTube has about 1 billion active users each month with an average viewing time of 40 minutes per day
  • Nearly half of all internet traffic is now being generated by video content
  • Video marketing will account for 80% of all digital advertising by 2022
  • 6 Billion hours of video are watched on YouTube every day
  • More than 2 million businesses use Facebook Live to reach their customers
  • Snapchat has over 100 million daily active users, most of whom are between 13 and 24 years old
  • Google’s algorithm is primarily driven by video content
  • Video marketing has a higher conversion rate than any other form of marketing
  • YouTube now reaches more 18-34-year-olds than any cable network in the US
  • Video marketing will account for 64% of all digital advertising by 2022
  • The number of video ads served to mobile devices will grow from 5 billion in 2016 to 16 billion in 2020
  • Mobile video ad revenue is projected to reach $11.6 billion by 2020, representing over half of total global mobile ad revenues
  • The number of people who watch video content online will increase from 2 billion in 2022 to 3 billion by 2032
  • Video marketing will go up from $5.8 billion in 2017 to $13.3 billion by 2022
  • Social media platforms like Facebook and Instagram are expected to grow their video ad share, with a projected market share of 27% and 37%, respectively
  • By the end of 2020, YouTube is expected to have more than one million active channels generating at least 100 subscribers and 1,000 views per month
  • Video marketing will grow by at least 20% year over year
  • The average person watches 2 hours and 40 minutes of videos per day
  • The average person watches 2-3 hours of videos per day
  • Video content is expected to account for 80% of all internet traffic by 2020
  • Over 3 billion people use Facebook every month, and 1 million hours of video are uploaded on the site each day
  • YouTube has over a billion users, and 300 hours of videos are uploaded to the site every minute.


We’ve talked about many different ways that you can use video marketing in your business. However, we at [insert company name] know that not everyone needs the same level of help for video content and promotion. Contact us today if you’re looking for a partner who will work with you closely and provide personalized insights into how best to apply these principles in your marketing strategy! You’ll be glad you did.

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