People watch lots of Social Media Video Content from different Social Media Platforms. Does anyone know precisely What it is? Nowadays, Video Content is increasing the prevalence of Social Media Platforms and has become more native to these platforms.
Here you will find What is Social Video Advertising and its Role. YouTube has billions of videos and billions of hours watched history. At the same time, Facebook and Snapchat exceeded billions of video views.
What is Social Video Advertising?
Social Video Advertising allows video advertisers and publishers to engage the audience socially. Every Social platform has its audience, and the way of presenting video content in front of an audience varies. So, the creators should focus on creating unique video content for each platform.
Social Video advertising tackles the intellectual skeleton of understanding how people are impressed and enhanced to create and share video content.
In other words, we can say that Social Video Advertising intentionally draws attention towards creating video campaigns of a product or service on public media to reach conversion goals like shares, views, and likes and to get colossal audience engagement.
Social Video Advertising is ultimately the sharing of video content and engaging with the audience using paid advertising or free campaigns through Social Media.
Advantages of Social Video Advertising
Social Video Advertising is about sharing information, sharing emotions, sharing of identity or self-expression, etc. Social Video Advertising engages the audience in different ways with the video content. Regarding video advertising, Social Video plays a prominent role in Social Video Advertising and its campaigns through other platforms.
- Users are more engaged with friends who share content on Social Media platforms like Facebook, YouTube, and Twitter. Users first prefer the content shared by their friends regardless of the type of content on the video.
- Social Video Engagement drives purchase intent; people who watch the video can purchase what they offer.
- Social Video Advertising drastically increases the views. Social Videos draw millions of ideas to viral videos containing creative and unique content.
- Video reviews have become more prevalent on Social Media video results found on the search engine. Word of mouth increased by 81% in users’ searches on the internet when making a product purchase.
- Social Video marketing increased the investment, and YouTube has some sponsored content, which draws millions of ad revenue for video advertising.
Best Practices For Social Video Advertising
Social Media videos deliver several marketing objectives. Businesses use Social Videos to grow their company revenue faster than traditional advertising. Here are the best practices for companies that use Social Videos in their marketing campaigns.
Focus On Storytelling:
Storytelling will attract and grab the audience’s attention and make it interesting to watch the full video. Implementing the art of storytelling in your video leads to the audience getting more emotional and fully involved in sharing your video.
Go Beyond the Syndication:
Make your video for website purposes and an original syndication foundation for your video. Please make a video and re-purpose it on all social platforms. Syndication refers to the way of growing your video silently.
Know the Goals of Social Video:
First, know the goal of your Social Video and determine how you will implement it to measure the success. Your Social Video content should reach the purposes of your video success rate.
Best Length for Your Video:
The length of the video depends on the platform chosen for campaigns. Not all platforms prefer the exact size of video campaigns. The size of a video is nothing but the time limit of the video. The Short length of the video goes viral on Social Media.
Optimize it For Search:
Create Social Video optimized for the search engine. Optimize your videos for search engine compatibility depending on the platform. Use hashtags and keywords. Only your videos are identified by the search engine to get ranked.
Use best Aspect Ratio:
Social videos, generally for mobiles and desktops, use the best aspect ratio to display on the desktop, mobile, and tablets. Nowadays, vertical videos are best on Social Media platforms, but this is not always applicable.
Choose Best Platform:
Choose the best Social Media platform for sharing your video campaigns. YouTube, Facebook, Twitter, Snapchat, and Instagram are trending in video advertising. Choose the best platform that applies to your company.
Sound Or No Sound:
Social Media platforms play with no sound, or when people are scrolling through their feeds, the ad displays with no noise or muted, which is most preferred by the users. Make sure that you create a video that explains your story without sound.
Top Social Video Advertising Platforms
The reach of the particular brand to the targeted audiences is the primary task for the business brands. Social Video advertising through trending platforms with millions of active users has become critical. Here are the top Social Video advertising platforms that project the real-time results of approaching potential customers.
Facebook:
It is one of the leading Social Video platforms with billions of monthly active users. The video ads will be placed in the native video in the users’ newsfeeds.
Facebook’s activities of developing efficient mobile video ads, altering newsfeed algorithms, and auto-play video ads are the most significant in Facebook to drive the attention of the advertisers and the audiences similarly to place and watch the video ads.
The Facebook Carousel will allow advertisers to enhance their brand by placing more than ten images or videos in a single ad by highlighting the brand.
YouTube:
YouTube has billions of daily active users from which the echoes of YouTube fame can be established.
The video is the main tactic for YouTube to clutch the billions of real-time audiences that turn customers.
At present, it has become the most sought-after brand ambassador for all the brands from small scale to large scale, as it has daily active users. The advertisers or publishers can promote their brands on YouTube through an Adwords account.
The actual view of Instream video ads is one of the important factors through which the advertisers can push the video ad content as the Instream content along with the original video content. Due to this, the video ad reaches the relevant video viewers as they are watching it.
The audiences can skip these video ads after 5 seconds, and the length of the in-stream video ad is 30 seconds. Actual view video discovery ads will be displayed to the audiences when surfing the other new content.
Bumper ads are short video ads that play for about 6 seconds and are not skippable. These video ad formats on YouTube will drive the continuous engagement of the audiences.
Twitter:
Twitter has millions of active users per month, and it is a viral platform to expose oneself in public rapidly. Most of the public figures will obtain the audience’s attention through it.
Twitter has considered advanced strategies for reaching audiences through video. Promoted video ads will be displayed as native video ads in the timeline of Twitter users.
These video ads range from 30 seconds to 10 minutes and auto-play with sounds. The views will be considered when the user views the video for up to 3 seconds.
Through Twitter’s Amplify Program of Instream pre-roll video ads, the ads will be played for 30 seconds in the intended video content of the partner.
Someone grab him an ice cold Coke because that dunk is 🔥🔥🔥. #EnjoyYours pic.twitter.com/Rlbdrf1N6W
— Coca-Cola (@CocaCola) February 18, 2018
Instagram:
Instagram is the millennial’s most lovable Social Video platform to share the epic moments of each user with their friends or families through videos or images.
The video ads on Instagram are played as the native ads, and the count of video views will be considered for 3 seconds of watching.
Carousel ad formats will enable the advertisers to place multiple videos or images as a single video ad.
Social Video Advertising Statistics
- $9 million has been spent by the advertisers for the brand’s promotion through Social Video advertising or mobile video advertising.
- Social Video ad sharing has occupied over 50% of the digital budgets.
- Native video advertising is attaining 42% of digital video advertising dollars.
- More than 50% of the Telecom and Automotive sectors’ original digital video ad dollars are spent on native video advertising.
- Especially on YouTube, 500 million hours of videos are being watched every day.
- YouTube’s keyword search ‘how to’ has risen to 70%.
- 85% of video ads on Facebook are watched without sound.
- The 2-minute lengths of videos are driving more engagement of the audiences.
- Twitter is getting 93% video views through mobile.
- Mobile users will watch more than 50% of video content.
- Social Media marketing through video is the primary task for 60% of marketers.
- The rise of Social Video advertising is the intended goal of 73% of marketers.
Conclusion
Social Video Advertising is rolling the advertising industry that expands the brand’s awareness to the audiences by turning them into real-time customers. One brand can acquire unerasable branding capabilities through Social Video Advertising strategies.
