If your business uses online advertising, you will have heard people’s outstanding performance of YouTube ads has changed the landscape. Here, we will break down just the YouTube Advertising Glossary we need to understand while working on YouTube ads and explain the Terminology look at who is doing YouTube ads right now.
YouTube has mainly six different types of advertising formats. Display ads, bumper ads, overlay ads, sponsored cards, skippable videos, and non-skippable video ads. These YouTube ads can be created and run through the Google Adwords platform. Below are some of the essential YouTube Advertising Glossary explained in simple language. This can help you to understand YouTube advertising terminology better.
YouTube Advertising Glossary
Ad:
Ad is a standard disclosure for paid content on YouTube videos. It is essential to know if you are working on post-paid content. The ad appears before someone watches your video. That means your keyword needs to be on the Title and the description underneath.
Click-Through Rate:
The number of persons who clicked your ads while viewing the YouTube videos. It is displayed in percentages.
Click Through Action:
CTA is an indirect order given to the audience, provoking them to click on the link mentioned in the ad.
Annotations:
Annotations are the clickable, customizable images and text on the desktop.
Impressions:
The average number of times your ad was visible to your potential customers.
Like, Comment, subscribe:
This is what everyone on YouTube says at the end of every video. If you like the video, click on Up thumb. If you don’t like the video, click on the down thumb and click on the Bell icon to subscribe.
Top Performing Videos:
You can identify and compare with the top-performing videos of your channel videos. You can also compare it with the competitors’ videos.
Views from Impression:
How many numbers of people viewed your video? How many impressions your ad got?
TrueView ads:
TrueView video is discoverable ads that appear on YouTube, where people discover video content.
TrueView in-stream ads:
Trueview in-stream ads are played before, during, or after the video someone watches on YouTube.
Bumper ads:
These are the shortest form of YouTube video ads, running only as long as 6 seconds. Bumper ads are non-skippable and can only play before, during, or after another video plays on YouTube.
Non-skippable ads:
Non-skippable ads are sometimes called pre-roll ads that can run before, during, or after someone views a video. These ads can be up to 15 sec long in the US and up to 20 seconds in European countries.
Sponsored Cards:
Sponsored cards that display the content that is relevant to your video.
Watch Time from Impressions:
How much time do the people spend on your video ads?
Device Type:
Device type is an essential metric in YouTube Advertising Glossary. Type of device viewers used to watch your video ads. That would be mobiles, desktops, laptops, and other connected devices.
Source Of traffic:
Identify the traffic sources from where your ads are viewed via mobiles, tablets, desktops, etc.
Bounce Rate:
The bounce rate describes the quality of your video ad. If it is low, people won’t spend more time on your channel.
CPM (Cost Per Mile):
CPM reveals how much revenue is generated by cost per thousand views.
Call to Action:
According to the provided link, -call-to-action buttons are the interactive elements that directly lead to your websites or YouTube channels. It also gives more information about your ads and services.
Custom thumbnail:
The custom thumbnail is when you upload a video to YouTube; it will also explain the cover image of your video. You can replace the thumbnail image with your vision, adding text, color, and excitement. Most people are more likely to click on the thumbnails if your thumbnails are eye-catching. It’s worth learning about Custom Thumbnails.
Views:
Essential metrics in YouTube Advertising Glossary. Views are counted by the number of people who viewed your 30 seconds or any YouTube ad.
Cost Per View (CPV):
CPV is how much time you spend on viewing an ad. CPV does not exceed your bidding limit. You can change it at any time according to the performance of the ads.
Community Guidelines:
There is a list of Do’s and Don’ts that every video creator or every YouTube advertiser must know before you work on YouTube ads.
Remarketing:
Retargeting is the process of targeting potential customers based on the past performance of your YouTube ads.
Video Viewership:
Every content creator who works on YouTube video ads viewership completion metrics such as view your video 25%, 50%, 75%, and 1000%.
Earned Actions:
Earned Actions are likes, shares, and subscriptions that appear after viewing your ads.
Featured content:
Featured content is arranging your videos in the playlist and managing your ad distribution.
View Rate:
View rate is an essential part of YouTube ads and is calculated by the number of views divided by the number of impressions of your video ad.
Average Watch Time/ Impression:
It is another essential element that will help you to understand the audience and their preferred locations.
Video Played To:
It describes where your video drops off if your ad goal brings awareness. If your video drops of 25% are okay, and your video ad rate is 50% to 75%, your dreams are fulfilled with leads and brand considerations.
Click:
The number of times users clicked your ad while playing a video. Most engaging ads receive more clicks than other routine videos.
Reports:
Reports are the customized statistics of your YouTube Advertising Glossary. Customize your reports by adding columns and creating the reports.
Metadata:
Metadata is essential to get a YouTube user to click and view your video. Metadata is a cumulative of Titles, descriptions, thumbnails, and tags used for the video.
Branding:
Branding is nothing, but your products and services are well-known for video ads. YouTube video advertising brings brand awareness.
Ad Group:
Ad groups display the overall results of your ads by date, ranging from impressions, clicks, CPV, and VTR.
Videos Tab:
With this tab, improve the campaign performance and understand how your YouTube channel video ads perform based on the audience.
Video Targeting:
This tab shows each ad performance of targeting methods. It can also allow you to exclude and focus the targeting methods directly on campaigns and ad groups.
Goal:
The goal is one of the essential terms in the YouTube Advertising Glossary that every content creator must know, targeting their ad to conversions, leads, app downloads, website visits, and brand awareness.
Conclusion:
People are watching more and more video content on YouTube. YouTube ads appear before, during, or after viewers watch the video on YouTube. YouTube ads increase brand awareness for the global audience. Pay-only ads are trending now on YouTube. So, here we have listed the YouTube Advertising Glossary that every video creator must know.
2 comments