YouTube Glossary

YouTube Advertising Glossary –Terminology That Every Video Creator need to know

If your business uses online advertising, you will have heard people outstanding performance of YouTube ads have changed the landscape. Here, we will break down just the YouTube Advertising Glossary we need to understand while working on YouTube ads and explain the Terminology look at who is doing YouTube ads right now.

YouTube have mainly six different types of advertising formats. Display ads, bumper ads, overlay ads, sponsored cards, skippable video, and non-skippable video ads. These YouTube ads can be created and run through the Google Adwords platform. Mentioned below are some of the essential YouTube Advertising Glossary explained in simple language. This can help you to understand YouTube advertising terminology better.

YouTube Advertising Glossary


Ad is a standard disclosure for paid content on YouTube videos. It is important to know if you are working on post-paid content. The ad appears before someone watches your video. That means your keyword needs to be on Title and the description underneath.

Click-Through Rate:

The number of persons clicked your ads to while viewing the YouTube videos. It is displayed in percentages.

Click Through Action:

CTA is an indirect order given to the audience and provoking them to click on the link mentioned in the ad.


Annotations are the clickable, customizable images, and text that appears on the desktop.


The average number of times that your ad was visible to your potential customers.

Like, Comment, subscribe:

This is what everyone on YouTube says at the end of every video. If you like the video, click on Up thumb. If you don’t like the video, click on the down thumb and click on the Bell icon to subscribe.

Top Performing Videos:

You can identify and compare with the top-performing videos of your channel videos. You can also compare it with the competitors’ videos.

Views from Impression:

How many numbers of people viewed your video. How many impressions your ad got.

TrueView ads:

TrueView video is discoverable ads that appear on YouTube, where people discover video content.

TrueView in-stream ads:

Trueview in-stream ads are played before and during, or after the video that someone watches on YouTube.

Bumper ads:

These are the shortest form of YouTube video ads, running only as long as 6 seconds. Bumper ads are non-skippable and can only play before, during, or after another video plays on YouTube.

non-skippable ads:

Non-skippable ads are sometimes called as pre-roll ads that can run before, during, or after someone views a video. These ads can be up to 15 sec long in the US and up to 20 seconds in European countries.

Sponsored Cards:

Sponsored cards that display the content which is relevant to your video.

Watch Time from Impressions:

How much time do the people spend on your video ads.

Device Type:

Device type is an essential metrics in YouTube Advertising Glossary. Type of device viewers used to watch your video ads. That would be mobiles, desktop, laptops, and other connected devices.

Source Of traffic:

Identify the traffic sources from where your ads viewed via mobiles, tablets, and desktops, etc.

Bounce Rate:

Bounce rate describes the quality of your video ad. If it is low, people won’t spend more time on your channel.

CPM (Cost Per Mile):

CPM reveals how much revenue generated by cost per thousand views.

Call to Action:

Call to action buttons are the interactive elements that directly lead to your websites or YouTube channels according to the provided link. It also gives more information about your ads and services.

Custom thumbnail: 

Custom thumbnail is when you upload a video to YouTube, it will also explain the cover image of your video. You can replace the thumbnail image with your own image, adding text, color and excitement. Most people more likely to click on the thumbnails if your thumbnails are eye-catchy. It’s worthy of learning about Custom Thumbnails.


Importent metrics in YouTube Advertising Glossary. Views are counted by the number of people who viewed your 30 seconds or any type of YouTube ad.

Cost Per View (CPV):

CPV is how much time you spend on viewing an ad. CPV does not exceed your bidding limit. You can change it at any time according to the performance of the ads.

Community Guidelines:

There is a list of Do’s and Don’ts that every video creator or every YouTube advertiser must know before you work on YouTube ads.


Retargeting is the process of targeting potential customers based on the past performance in your YouTube ads.

Video Viewership:

Every content creator whose working on YouTube video ads viewership completion metrics such as view your video 25%, 50%, 75%, and 1000%.

Earned Actions:

Earned Actions are likes, shares, and subscriptions that appear after viewing your ads.

Featured content:

Featured content is nothing but arranging your videos in the playlist, manage your ad distribution.

View Rate:

View rate is an essential part of YouTube ads and is calculated by the number of views divided by the number of impressions of your video ad.

Average Watch Time/ Impression:

It is another important element that will help you to understand the audience and their preferred locations.

Video Played To:

It describes where your video drops off if your ad goal is bringing awareness. If your video drops of 25% are ok and If your video ad rate is 50% to 75%, then your goals fulfilled with leads and brand considerations.


The number of times users clicked your ad while playing a video. Most engaging ads receive more clicks than other normal videos.


Reports are the customized statistics of your YouTube Advertising Glossary. Customize your reports adding columns and create the reports.


Metadata is an essential thing that will get a YouTube user to click and view your video. Metadata is cumulative of title, descriptions, thumbnails, and tags used for the video.


Branding is nothing how your products and services well known for your video ads. YouTube video advertising brings brand awareness.

Ad Group:

Ad groups display the overall results of your ads by date ranging impressions, clicks, CPV, VTR.

Videos Tab:

With this tab improve the campaign performance and understand how your YouTube channel video ads are performing based on the audience

Video Targeting:

This tab shows each ad performance of targeting methods. It can also allow you to exclude and focus the targeting methods directly ad to campaigns and ad groups.


Goal is one of the essential terms in YouTube Advertising Glossary that every content creator must know targeting your ad to conversions, leads, app downloads, website visits, and brand awareness.


People are watching more and more video content on YouTube. YouTube ads appear before, during, or after viewers watch the video on YouTube. YouTube ads increase brand awareness for the global audience. Pay only ads are trending now on YouTube. So, here we have listed the YouTube Advertising Glossary that every video creator must know.

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