Influencer Campaigns

YouTube Analytics: Important Metrics to Track and Improve Video Performance

YouTube Analytics Monitor every YouTube metric that every business needs to grow your YouTube channel. YouTube metrics reveal the performance and activities of users on the channel by its videos. Thus, understanding YouTube metrics is essential for every video content creator! YouTube Insights are part of the creator studio and control panel. YouTube Analytics wraps up up-to-date reports on different aspects, such as traffic sources, viewing time, and demographic data.

Every YouTube channel needs tracking on YouTube Analytics

  • Type in your channel name, select your time range
  • The first thing you need to track is views
  • Followers, Subscribers, Engagement are also key metrics to track
  • Followers and audience retention is vital to succeeding on YouTube
  • Not all metrics matter everywhere. For example, views don’t always matter for subscriptions

Here is the YouTube Analytics you need to know

  • Demographics report – for getting your most valuable customers
  • Audience retention – for video quality
  • Engagement report – for call-to-actions
  • Subscribers and previous viewers reports – for content strategy
  • Check your impressions, video views and watch time
  • Check out the demographics of your viewers
  • Check top-performing videos
  • Find out what people use to find you
  • Identify videos that are performing well but not getting a ton of views (suggests new video ideas)

Top 3 most important metrics to track when you’re making videos

  1. Views per day
  2. Engagement per video
  3. New Subscribers

Here are the most important metrics for video makers

  • Video views per day (including organic)
  • Video growth for your channel (monthly, weekly, daily)
  • Average watch time per video
  • Number of unstarted videos
  • Uploads per month

Want to know how well your video is performing?

  • Track your Retention % – How often viewers watch all the way through.
  • Engagement % – How many times each second is viewed
  • Reach % – How many times the video on average in 24 hours
  • Shares per 1000 Views
  •  Average Organic Reach

This is what you need to know before making your next video

  • Your video duration can get you more views and engagement
  • The number of hashtags in your videos should be 3 or less
  • Make use of local language if possible
  • Engage with users in the comment section
  • Engage with current followers when posting a new video

Metrics to Track and Improve Video Performance

  • Reduce Video Perceived Loading Times
  • Reduce the size of your video files
  • Optimize your video player
  • Add captions
  • Understand True Engagement with Video Analytics
  • Reduce Video Buffering Time
  • Add Auto-Play Videos to Your Website
  • Video Views and (Video) Engagement
  • Video Completion Rate
  • Video CTR (Click through Rate)
  • Video Output / Outcomes
  • Video performance must be measured and tested
  • Monitor your competitors
  • Test and research subject matter
  • See if there is a method to help
  • The number of page views your video receives
  • The number of page clicks your video receives
  • Your Traffic Sources
  • Email Subscribers
  • Social Media Followers & Engagement
  • Video Length
  • Subtitles and Captions
  • Audience Engagement
  • Channel Engagement
  • Time on Page
  • Bounce Rate
  • Engagement of Video Viewers
  • Engagement Rate
  • Avg. Watch Time per Viewer
  • Views per Day
  • Days to Reach 1,000 Views
  • Daily Pageviews
  • Number of Countries of Viewers
  • Number of Countries in which Video Has Been Played in the Last 7 Days
  • Social Media Video Views and Shares
  • Video Traffic
  • Video Views
  • Video Engagement
  • Video Completion
  • Video Average View Duration
  • Video Average Session Duration
  • Video Session Percentage Breakdown
  • Overall Views
  • Views per Video
  • Likes and Dislikes
  • Click-Through Rate (CTR)
  • Watch Time and Rate
  • The watch time of your video
  • The sources of traffic to your video
  • Revenue per visitor and visitor loyalty
  • An examination of the source code on your website
  • Number of Start/Stops
  • Percentage of Speech in Video
  • Captions, Transcriptions, and Audibility
  • Abandonment rate
  • View-through conversion
  • Video completion rate
  • Video view time
  • Pageviews per session
  • Pages per visit
  • Pages/visit ratio
  • Average visit duration
  • Time in page
  • Visits to return visits ratio
  • Visits to unique sessions ratio
  • Click-through rate to related content & goals
  • Conversion rate from pre-roll adverts/overlay ads on your videos (If you have these elements
  • Avg. watch duration
  • Total number of impressions
  • Video upload date
  • Title of video
  • Original thumbnail
  • Subscribers
  • Social Media Shares
  • Unique viewers
  • Exposure time/duration
  • Average time spent watching video

YouTube Analytics to Track and Improve Video Performance

YouTube Analytics: Actions Per Video

YouTube Analytics: Ad performance metrics

YouTube Analytics: Analyse Audience Retention

YouTube Analytics: Annotations metrics

YouTube Analytics: Audience demographics

YouTube Analytics: Audience Information

YouTube Analytics: Audience Metrics

YouTube Analytics: Audience Retention

YouTube Analytics: Audience retention metrics

YouTube Analytics: Average Percentage Viewed

YouTube Analytics: Average time in the playlist

YouTube Analytics: Average View Duration

YouTube Analytics: Card & End Screen Metrics

YouTube Analytics: Card clicks

YouTube Analytics: Card Click-Through-Rate

YouTube Analytics: Card metrics

YouTube Analytics: Card teaser clicks

YouTube Analytics: Check your likes and dislikes

YouTube Analytics: clicks per card teaser shown

YouTube Analytics: Comments

YouTube Analytics: Demographics

YouTube Analytics: Device type & Operating System

YouTube Analytics: Devices

YouTube Analytics: End screen element clicks

YouTube Analytics: Engagement metrics

YouTube Analytics: Estimated revenue metrics

YouTube Analytics: Geography

YouTube Analytics: Impressions Click-Through Rate

YouTube Analytics: Interaction Metrics

YouTube Analytics: Interaction reports

YouTube Analytics: Keywords

YouTube Analytics: Likes and dislikes

YouTube Analytics: Likes vs. Dislikes

YouTube Analytics: Likes, Dislikes

YouTube Analytics: Monitor comments

YouTube Analytics: Most Popular Videos

YouTube Analytics: Pay Attention to playback locations

YouTube Analytics: Percentage viewed

YouTube Analytics: Playback locations

YouTube Analytics: Playlist Engagement

YouTube Analytics: Playlist exits

YouTube Analytics: Exit rate

YouTube Analytics: Playlist metrics

YouTube Analytics: Playlist starts

YouTube Analytics: Reach Metrics

YouTube Analytics: Real-time report

YouTube Analytics: Revenue reports

YouTube Analytics: Re-watches

YouTube Analytics: Shares and Comments

YouTube Analytics: Sharing

YouTube Analytics: Study social shares

YouTube Analytics: Subscriber Growth

YouTube Analytics: Subscribers

YouTube Analytics: Subscription Metrics

YouTube Analytics: Subscription Source

YouTube Analytics: Subscription Status

YouTube Analytics: Track your subscriber rate

YouTube Analytics: Traffic Source

YouTube Analytics: Traffic Sources

YouTube Analytics: Unique Viewers

YouTube Analytics: View metrics

YouTube Analytics: Viewer age & Viewer gender

YouTube Analytics: Views Per Unique Viewers

YouTube Analytics: Watch time and Views

YouTube Analytics: Watch time metrics

YouTube Analytics: Watch time reports

YouTube Analytics: Who’s Watching Your Videos


By tracking your channel Analytics, whether it is on YouTube or from the helpful third-party YouTube analytics tools. Nothing is impossible, but it requires patience and commitment on your part. This above valuable guide will help with new insights into your video strategy and business to track them.

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