YouTube Channel Audit Metrics

YouTube Channel Audit: 50 Metrics to Audit Your YouTube Channel

There is no doubt that a video is a fundamental tool for most businesses and their marketing strategies. When it comes to choosing the best video hosting platform, YouTube should be on top of your list. Once after defining the goals and the target audience, we have to figure out which metrics to focus on. Each of these YouTube Channel Audit metrics gives you a wide variety of useful information about your video’s performance. So, it’s fundamental to get acquainted with each metrics to YouTube Channel Audit what they are measuring.  Here are 50 YouTube Channel Audit metrics to worth tracking and how to analyze them to achieve long term success with your YouTube channel.

50 YouTube Channel Audit Metrics to Your YouTube Channel

Watch Time:

The number of minutes of the total viewers spent watching your video.

Impressions Click Through Rate:

The impression click-through rate is more important, and it tries to show your video to the audience most likely to react after seeing your video.

Average View Duration:

Less engagement in your video, the more your average view duration at this point, the watch time will drop.

Audience Retention:

The percentage of viewers who watch your video and leave your video at a certain point in Time.


The number of times users watch and re-watch your video at specific parts of the video.


Track the user’s engagement to your video in the form of Likes, Unlike, comments, and subscriptions.

Card Clicks:

Card Clicks describes how many people clicked the end card before finishing viewing video. An ultimate card teaser results in more number of clicks.

Real-Time reports:

real-time reports show how many people are watching right now and create engagement in your channel.

Card Click-Through Rate:

cards appear at any point in your video on the YouTube channel, including external links and content downloads.

Playlist Engagement:

Playlist engagement has seen under your video playlist report on YouTube.This report shows the views per playlist starts and average Time spent on your playlist.

Unique Viewers:

Unique viewers are the number of new visitors coming to your channel audience tab in your YouTube studio.

Traffic Source:

Every YouTuber must know the traffic source of how users are visiting your channel like videos, social media, web search, etc.

Subscriber Growth:

YouTube subscriber growth shows the number of subscribers in your channel and identifying the new subscribers for a specific period of time.


The total number of views for your YouTube channel. We can also check views for each video. YouTube understands that video can be qualified as viewed more than 30 sec.

Watch Time:

The amount of time a single user spent on your videos. How long does a user spend on your video?


The impression is counted as thumbnail has to be seen for more than one second. Your video thumbnail can be view on YouTube.

YouTube Search:

This metric tells you which search terms were users used on YouTube, which can be very useful to find keywords for future videos.

Suggested Videos:

Views coming from the future suggested videos playing after the video completed.


This metrics displays the list of websites, social media, and search engines your videos were embedded.

Automated Reports:

Automated reports generated automatically once if you choose the specific date range. You can also set a few custom columns.


It shows traffic from your playlist where your video is included. It also displays the users watching from your channel or from external.

Bounce Rate:

The bounce rate depends on the quality of your video. If the video does not have strength on it, people won’t spend more time on your channel.

Channel pages:

The list of the channel pages from where you are getting views, like to your channel page. And also from other YouTube channel pages.

Geography :

YouTube gives you a list of countries where the audience lives based on IP address, location, view, average view duration, and watch time of each country.

Viewer Age & Viewer Gender:

It gives insights about who’s viewing your videos based on the  age and gender .

Call to Action:

Call to action are significant and interactive elements that may lead to your websites or YouTube channels. It gives additional information about your products and services.

Device Type:

The device report shows the audience prefers when it comes to devise types such as gaming consoles, laptops, tablets, desktops, and mobile phones.


A number of likes occur for a particular video, and it improves your YouTube SEO.


People who actually respond to your video. If they impressed to share it with others. How many numbers of shares for your video.


A number of dislikes counter per video. Several Unlikes may damage your page reputation.


YouTube cards are an evolution of annotations. They are used to know viewers about your other videos, playlists, websites.

Absolute audience retention:

It shows you what specific parts in your video are the most popular by the number of views that moment and percentage of the total number of video views.


YouTubers can know how many people saved the video on your channel.

Card Teaser:

Card teaser lets you know how often the viewers see the card teaser, which shows in the corners.

Relative audience retention:

This metrics lets you compare your video against other YouTube videos of the same length. If your video is below or above average in terms of how it keeps a viewer’s attention throughout.

Social Shares:

Sharing page in YouTube Analytics lets the number of views and shares you received overtime on different platforms. Such as social networks to messaging apps.


Comments are key terms of audience engagement. It displays the total amount of comments on each video.


finding out your video engagement and reach of your video.


monthly and daily view calendar helps you to access the information about your videos, which got high rate engagement in the form of views, shares to videos.

Average view per user:

Calculating the number of average time spent perusers on your videos. It helps you to identify the amount of time spent by each user.

Most- Watched Videos:

Identifying the most popular and top videos by views count. Most popular videos or top videos are calculated by the number of views that occur for those videos.

Playback locations:

The Playback Locations metrics present your total views based on where the video was played.

Subscribers Rate:

It is calculated as the total number of subscribers to the subscribers gained or loosed on video by video-based.

Playlist Metrics:

It displays show how effectively your playlist videos are viewed and shared on various platforms.

Length of Video:

The duration of the YouTube video evaluates the long-form and short-form videos.

Playlist Starts:

How many viewers started to watch your playlist. A good playlist can increase the views and subscribers of your channel.


Duration is counted as the average length of time viewers watched the video.

Playlist Exit Rate:

How often a viewer exits the playlist after watching that particular video. If your channel playlist exits are more then that playlist is not relevant in your videos list.

End Cards:

End cards are added before your video is going to complete in 5 to 20 seconds. These are a great way to increase the watch time of your YouTube channel.

Average Time On Playlist:

The average time that users spend on playlist before leaving the playlist. It helps to count the watch time of the playlist.


Implementing your YouTube analytics and reports is crucial for every YouTuber for their YouTube Channel Audit success. YouTube analytics are tailored to your channel, where there is an opportunity to improve and see if your efforts are paying off. So, this article will be showing 50 YouTube Channel Audit metrics every YouTuber needs to know.

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