In a world where video content consumption is at an all-time high, businesses seek new and innovative ways to reach their target audience.
The latest addition to the video content world is YouTube Shorts. Initially launched as a competitor to TikTok, YouTube Shorts has quickly gained popularity with over 6.5 billion daily views.
Although Shorts has been used mainly for entertainment content, it also has tremendous potential for B2B businesses. Discuss the benefits of using YouTube Shorts for your B2B business.
What are YouTube Shorts?
YouTube Shorts is a relatively new feature of YouTube that allows users to share vertical videos that are less than 60 seconds long, similar to the popular social media platform TikTok.
The primary objective of YouTube Shorts is to provide users with a more interactive and engaging way of creating and sharing content with their audience.
For B2B businesses, creating short-form videos can effectively increase their digital presence, particularly with the younger demographics.
Why Can YouTube Shorts Benefit Your B2B Business?
With the rise of social media platforms taking the world by storm, businesses must effectively utilize them to their advantage.
YouTube shorts, a relatively new feature of the popular video-sharing platform YouTube, can be an effective tool for B2B businesses to increase their digital presence.
We will dive into what YouTube shorts are, how they can benefit your B2B business, and how you can effectively use them.
How to Create Engaging YouTube Shorts.
To create a successful YouTube Short, you should focus on three main pillars: entertainment, education, and inspiration.
You want to create video content that resonates with your audience’s interests and values.
For example, if you sell software to small businesses, you could create Shorts that showcase how your product saves time or solves a common problem. It’s also essential to keep your Shorts visually appealing and easily understood, using clear and concise language.
How to Promote Your YouTube Shorts.
Using all available channels to promote your YouTube Shorts, including your website and social media profiles, would be best. Sharing links to your Shorts through your business’ email newsletters and other marketing materials can also increase views and engagement.
How to Effectively Use YouTube Shorts.
To effectively use YouTube Shorts, B2B businesses must create engaging and informative videos that provide valuable information to their audience.
These videos should be visually appealing and capture the viewer’s attention within the first few seconds.
The business should also create a consistent brand image across its YouTube Shorts videos and other digital media channels. To increase their reach, the videos should be easily shareable across social media platforms.
Measuring Success with YouTube Shorts.
Measuring the success of your marketing efforts is a crucial part of any strategy. One of the best ways to gauge your Shorts’ success is to monitor key metrics such as view count, watch time, and engagement rate.
It would be best to consider how your Shorts impact your overall marketing efforts, like boosting website traffic or generating leads.
Engaging Your B2B Business Audience with YouTube Shorts.
Short-form video content has become increasingly popular, with Instagram Reels, Tiktok, and YouTube Shorts dominating the scene.
While these platforms are often associated with personality-driven content creators or consumer brands, businesses can benefit from short-form video content.
Today, we’ll discuss how to create and utilize YouTube Shorts for your B2B business and engage your audience in new and exciting ways.
Showcase Your Products:
Short-form videos are an excellent way for B2B businesses to creatively showcase their products and services.
By breaking down complicated products or processes into bite-sized videos, you can demonstrate how your products or services solve your clients’ problems.
Moreover, Short videos have a higher likelihood of engagement and sharing, leading to an increased reach of your brand.
Highlight Expertise:
Regularly creating Shorts showcasing your industry expertise can position your business as a thought leader. Consequently, you can quickly build brand credibility and trust among clients and peers.
For instance, you can create Shorts that answer commonly asked questions or address an industry-wide issue, providing your audience with valuable information.
Connect with Your Audience:
B2B businesses often struggle to connect with their target audience emotionally. With YouTube Shorts, you can create fun, informative, and engaging content that resonates with your clients.
Adding personality to your brand and including behind-the-scenes content makes your brand more relatable. As a result, the audience will be more likely to connect with your brand.
Targeted Advertising:
YouTube Shorts can be a cost-effective way to target your specific audience. Shorts are part of the YouTube platform, which allows you to use advanced targeting options when promoting your video.
For example, you can create video ads featuring Shorts and select your target audience based on demographics, interests, and behaviors, ensuring your message reaches the right people.
Increase Brand Awareness:
Lastly, regularly posting Shorts can help increase your brand’s visibility. Shorts appear in a dedicated section on the YouTube app, making them easy to find and discover.
Moreover, if your Shorts are creative and engaging enough, viewers may share them with their peers, giving your brand organic reach. Using hashtags relevant to your industry or brand can increase your content’s discoverability and gain new followers.
HubSpot:
HubSpot, a marketing software company, has used Shorts to create informative and engaging videos in less than 60 seconds.
One of their most successful Shorts explained the different types of marketing automation, using effective animations and voiceovers to convey the message quickly.
The video was well-paced and easy to understand, making it perfect for social media consumption. By making their content visually appealing and easy to digest, HubSpot quickly increased engagement and views.
Mailchimp:
Mailchimp, an email marketing platform, has found a clever way to showcase its product features through Shorts.
In one of their successful Shorts, they broke down their email design tool by showing how to quickly design an email with templates, using stop-motion animation and lively music.
With its whimsical style, the video made the feature seem easy to use, and the result was impressive. With over 4,000 views in just a few days, it’s clear the video resonated with its target audience.
Salesforce:
Salesforce, a CRM platform, has used Shorts to showcase its company culture and values in a fun and engaging way.
One of their Shorts featured employees sharing what they love about their job at Salesforce, using fun filters and background music.
The video was short and sweet, but it did a great job highlighting the company’s core values and what makes it unique. This type of video can make potential employees interested in working for the company.
Adobe:
Adobe, a famous design software company, has used Shorts to teach quick design tips and tricks that their audience will find helpful.
One of their popular Shorts featured a designer explaining how to make a simple sketch quickly, with easy-to-follow steps and dynamic animations. With its clean design and concise format, viewers can immediately practice the tips and tricks the designer shows.
Google:
Google has used Shorts to create fun and informative videos that showcase its products and services. One of their most successful Shorts was a short video explaining how to enable Dark Mode on Android phones.
The video was visually impressive, with significant sound effects; it was clear, concise, and concise. It’s a great example of how Shorts can be used to deliver valuable information in a short amount of time.
Conclusion:
In conclusion, YouTube Shorts can provide significant benefits to B2B businesses. Creating creative, informative, and engaging content can showcase your products, establish your expertise, connect with your audience, and increase brand awareness.
With 2022 just around the corner, now is the perfect time to experiment with Shorts to boost your B2B brand’s success on YouTube.
