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Video Advertising
808 posts
Stay ahead in the digital ad space with expert insights on video advertising! Explore AI-driven ad strategies, programmatic video, social media ads, and performance-boosting techniques to maximize ROI.
The Benefits of Vertical Video Marketing and Advertising Strategy
As technology has become more accessible and the means to consume content has evolved, vertical video marketing and…
How to Use Video for Account-Based Marketing
A video is a potent tool for account-based marketing (ABM). It allows you to create personalized messages that are more…
How to Get the Best Results from OTT advertising
Owning the airwaves is an integral part of any political campaign. With the rise of streaming services, campaigns…
Strategies for Regional OTT Platforms to Increase Brand Awareness
Over the Top (OTT) platforms are becoming more popular for people to access content. It is especially true for…
Regional OTT Platforms in India: Marketing Essentials, Content, Strategies
Over the last decade, streaming media platforms such as Netflix and Amazon Prime Video have become increasingly popular…
Best Practices for OTT Dynamic Ad Insertion
This paper aims to help content creators and advertising professionals create compelling ad-supported content that can be dynamically…
Creative Best Practices for Programmatic Video
How can you ensure your programmatic video ad stands out in a sea of online video content? By…
Addressable Video Advertising Strategies for Growth
It feels like Addressable Video Advertising has been around forever, and it’s hard to believe it wasn’t until…
OTT Header Bidding: Better Monetization with OTT Header Bidding
OTT header bidding is a way for ad exchanges to offer inventory to buyers before the traditional waterfall…
Creative Advertising and Marketing Strategies for OTT Platforms
OTT platforms are quickly becoming famous for viewers to access the content. With so many people using these…