Video companies often overlook the value of Vertical Video and its potential benefits for their marketing efforts. But with the rise of mobile technology, this is no longer an option. In 2024, people are expected to spend over three hours a week watching videos on their smartphones or tablets. If you want your company’s content to reach more people, upload vertical videos!
We will share how much time will be spent viewing these videos daily by 2024 and some other statistics that will help convince any video company not to neglect this vital aspect of marketing.
Did you know that by 2024, there will be 5.6 billion smartphone users? That’s a significant number to consider regarding the potential of video marketing. Statists state that, on average, social media videos are 2 minutes and 18 seconds long. This is why vertical video has become so popular in the past few years, with brands like Facebook, Instagram, YouTube, and Snapchat implementing new formats for their content.
Vertical VideoStatisticsMarketers Should Not Ignore In 2024
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- The number of vertical videos uploaded to social media will reach 2 billion
- Vertical video ads will account for $4 billion in ad revenue, and over half of this is projected to come from Facebook
- 50% of all mobile phone users are expected to watch at least one vertical video per month by 2024
- Vertical video is a format of video shot in portrait orientation, either with mobile phone cameras or professional equipment
- In 2024, the use of vertical videos will increase by more than 50%
- The average length of a vertical video is 3 minutes and 11 seconds
- Top brands who have already adopted this new marketing strategy include Nike, Adidas, and Facebook
- Vertical video is expected to account for 64% of all videos watched on mobile devices
- Mobile phone screens are getting larger, which means people will be watching more vertical videos
- The average length of a vertical video is 3 minutes and 41 seconds, compared to 2 minutes and 45 seconds for horizontal videos
- People watch vertical videos an average of 1 minute longer than they do horizontal ones
- Vertical video is the future of digital marketing
- The average person spends 2 seconds looking at a vertical video before scrolling past i.t
- In 2024, people will spend more time watching vertical videos than they do now
- 93% of internet users were on their phones when consuming content in 2020, which means that most people watch vertical videos on their phones or tablets
- People who use smartphones and tablets to consume content are 3x more likely to watch a full-screen vertical video compared to someone using a desktop computer
- Vertical video will account for over 50% of all videos uploaded to YouTube
- The average length of a vertical video is 5 seconds, nearly double the time of other types of videosAlmosty 40% more people watch vertical videos than square ones on Facebook and Instagram
- People are watching more videos on their phones
- Videos posted to Facebook have increased by 50% in the last year
- In 2024, 55% of all video views will be from mobile devices
- Vertical video ads get a 150% higher click-through rate than horizontal ones
- Vertical video will account for over 50% of all video views by 2024
- Content creators should shoot vertical videos to increase engagement
- Viewers are more likely to watch a vertical video on their phone than on a computer or tablet because it’s easier to hold the device vertically
- Vertical videos make up for less screen time, so viewers can multitask while watching
- Facebook will have the most vertical videos, followed by YouTube and Instagram
- Netflix will produce more than 200 hours of original content in 2020
- The average viewing time for a vertical video is 3 minutes
- Vertical video is a growing trend in the online world
- As of 2024, more than 50% of all videos uploaded to YouTube will be vertical
- Videos on Instagram and Snapchat are already mostly vertical- some studies estimate that up to 70% of all content on these platforms is vertical
- The average length for a mobile video is less than 3 minutes, so people watch vertically because it takes up less space on their screens, and they can multitask while watching
- In general, people prefer to view videos with their hands-free
- In 2024, vertical video will account for over 60% of all videos uploaded to YouTube
- Vertical video is more engaging than horizontal video because it’s easier to focus on the content, and there are no distractions from other elements in the frame
- To create a vertical video, you need an app like FilmoraGo or Videoshop (or use your phone)
- The best way to view a vertical video is with your mobile device held vertically
- Vertical video is projected to make up 75% of all mobile phone videos
- By 2024, vertical videos will account for more than half of the total time spent watching online videos on desktops and laptops
- In 2024, it’s estimated that around 60% of all smartphones will have a screen with a 16:9 aspect ratio
- The number of people who watch vertical videos daily is expected to grow from 1 billion in 2020 to 2 billion by 2024
- The number of vertical videos on YouTube has increased from 100 million in 2015 to more than 500 million in 2017
- In the US, the average time spent watching a video is 40 minutes
- Vertical video ads have been shown to increase conversion rates by up to 80% when compared with horizontal formats
- More than half of all Snapchat users watch Stories vertically for at least some part of their viewing session
- Vertical video is more engaging than traditional video
- The average person spends 2x longer watching vertical videos than they do horizontal ones
- Vertical videos are more accessible and managed on mobile phones and tablets, which means that viewers can view content in portrait mode instead of landscape mode
- Social media platforms like Facebook and Instagram have adopted the use of vertical video for their feeds
- Vertical videos will account for over half of all video views on Instagram by 2024
- By 2021, more than 1 billion people will use vertical video apps like TikTok and Musical.ly to share their lives with friends and followers
- The number of smartphone users who watch vertical videos is expected to grow from 6% in 2020 to 60% in 2023
- Vertical video is projected to make up 50% of all mobile video views in 2024
- By 2020, it’s predicted that vertical videos will account for more than half of all mobile video views
- In the US alone, over 34 million smartphone users are watching at least one hour per day of vertical videos on their phones
- As a result, most people now watch YouTube on phones horizontally or vertically
- In 2024, it is estimated that over 75% of people will watch vertical videos
- Vertical video ads are three times more likely to be protected than horizontal video ads
- The average length for a vertical video is 4 minutes and 30 seconds
- Vertical video is projected to generate $4 billion in revenue by 2024
- The average viewer spends 3 minutes and 54 seconds watching vertical videos, which is more than double the time for regular videos
- Vertical video ads are projected to make up 44% of all mobile video ad impressions in 2024
- 4% of people consider themselves addicted to viewing vertical videos
- Vertical video will account for 50% of all mobile video consumption
- 80% of vertical videos are watched with the phone held vertically, not horizontally
- The average person spends 2 hours and 40 minutes watching vertical videos per day
- People who care more than 5 hours of vertical content daily are 8x more likely to make a purchase on an eCommerce site than those who don’t watch any
- The most popular video length is 10 seconds
- Vertical videos are more likely to be shared on social media than horizontal ones
- 52% of consumers say they would rather watch a vertical video than read about the same product or service
- In 2024, it’s projected that there will be 2 billion smartphones with a built-in camera
- Vertical videos will account for half of all video uploads on Facebook
- By 2024, over 10% of the world’s population will be using a smartphone with a screen size larger than 5 inches
- The average viewing time for vertical videos is higher by 15 seconds than for horizontal videos.
Conclusion:
Vertical videos are the future, but what does that mean for marketers? As more people watch videos on their mobile devices, it’s essential to know how different screen sizes affect video consumption.
We’ve been exploring some YouTube statistics about vertical video consumption in 2024 and a few other considerations you should consider when marketing your company using vertical videos.
Have you ever created or shared a vertical video? Are there any other stats about 2020-2024 era viewers of online content that have surprised you recently? Let us know by commenting below! If all these new developments seem daunting and aren’t something you want to tackle, contact our team today for help with your next campaign!
