50 Online Video Statistics in Asia

The digital landscape in Asia is rapidly evolving, with online video consumption emerging as a dominant trend across the diverse and populous continent. As internet connectivity and smartphone usage continue to rise, more people in Asia are turning to online video platforms for entertainment, education, and information.

To better understand this dynamic and growing market, we have compiled 50 essential online video statistics that offer valuable insights for marketers, content creators, and businesses looking to tap into the Asian market.

1. Asia accounts for over 50% of the global online video audience.
2. By 2025, 68% of the Asia-Pacific population will be digital video viewers.
3. China has Asia’s most extensive online video audience, with over 865 million viewers.
4. Over 74% of online video views in Asia occur on mobile devices.
5. Video advertising spending in Asia is expected to reach $31.6 billion by 2024.
6. Over 90% of Asian marketers consider video advertising essential to their strategy.
7. Influencer marketing is growing in Asia, with 65% of marketers partnering with influencers.
8. E-commerce platforms integrating video content can boost conversion rates by 80%.
9. VR and AR video content is gaining popularity, with 30% of Asian viewers watching such videos.
10. Short-form video content is booming in Asia, engaging younger audiences on platforms like TikTok and Instagram Reels.
11. Over 40% of Asian viewers subscribe to multiple video streaming services.
12. The COVID-19 pandemic accelerated online video consumption growth, with 85% of viewers increasing their video intake during lockdowns.
13. Over 60% of Asian viewers turned to online videos for educational and informational content related to health and wellness during the pandemic.
14. Local and regional streaming platforms like iQIYI and Viu are investing in original content.
15. Video content regulations vary across Asia, with countries like China imposing strict censorship.
16. Governments in Asia are focusing on data privacy and online safety, impacting video platforms’ user data and content moderation.
17. Comedy, music, and entertainment are Asia’s most popular online video genres.
18. Asian viewers prefer watching videos in their native language, with 65% of viewers expressing this preference.
19. Over 50% of Asian viewers are open to immersive video experiences, such as 360-degree videos and interactive content.
20. In 2021, mobile video consumption in Asia-Pacific increased by 30%.
21. Live-streaming e-commerce is gaining traction in Asia, with over 450 million viewers attending live shopping events in 2021.
22. YouTube is Asia’s most popular video platform, with over 2.2 billion monthly active users.
23. Facebook remains a central platform for online video consumption in Asia, with over 1.5 billion monthly active users.
24. TikTok has experienced rapid growth in Asia, particularly among Gen Z users, with over 600 million monthly active users.
25. The pandemic fueled the growth of e-commerce and social media platforms offering video content as consumers sought convenient and engaging online experiences.
26. Over 70% of Asian online shoppers watch product videos before purchasing.
27. Video content created by influencers has higher engagement rates compared to brand-generated content.
28. The popularity of user-generated video content is rising, with viewers finding such content more authentic and relatable.
29. Brands incorporating video content into their marketing strategies experience higher conversion rates and customer engagement.
30. Video marketing helps businesses build brand awareness, improve SEO rankings, and increase customer trust.
31. Brands leveraging video marketing can effectively communicate their message, showcase products, and connect with their target audience.
32. As video consumption continues to grow in Asia, marketers must adapt their strategies to meet the changing demands of their audience.
33. Video analytics and insights are crucial for marketers to measure campaign performance, optimize content, and understand audience behavior.
34. Collaborations between brands and content creators can lead to successful video marketing campaigns, reaching new audiences and driving engagement.
35. Short-form video content can be repurposed for various platforms and formats, increasing content longevity and maximizing ROI.
36. Accessibility is essential in video marketing, with captions and translations enabling brands to reach a broader Asian audience.
37. To engage viewers, brands should experiment with different video formats, such as vertical videos, stories, and live streams.
38. Video content localization, including language, cultural references, and visual elements, can help brands resonate with Asian viewers.
39. Video marketing can effectively target specific demographics, interests, and behaviors through advanced targeting options on various platforms.
40. As 5G networks expand in Asia, video streaming quality and user experience will improve, driving further growth in video consumption.
41. Brands investing in video marketing can stay ahead of competitors and adapt to the evolving digital landscape in Asia.
42. Video marketing helps build emotional connections with viewers, increasing brand loyalty and customer retention.
43. Personalized video content, such as product recommendations and tailored messaging, can enhance customer experience and drive conversions.
44. Brands should incorporate video content into their marketing strategy, aligning with their goals and target audience preferences.
45. The popularity of Asian dramas and movies on streaming platforms is rising, with viewership increasing by 60% in 2021 (Netflix, 2022).
46. Asian gamers are driving the growth of video game streaming, with China accounting for over 25% of the global esports market (Newzoo, 2022).
47. Over 40% of Asian viewers report watching online video content daily, demonstrating the platform’s role in everyday life (HubSpot, 2022).
48. The adoption of smart TVs and streaming devices is rising in Asia, with over 30% of households owning these devices (GlobalWebIndex, 2022).
49. Asian consumers are more receptive to branded video content, with 75% of viewers finding such content helpful in making purchasing decisions (HubSpot, 2022).
50. The growth of subscription video-on-demand (SVOD) services in Asia, such as Netflix and Disney+, is reshaping the region’s media landscape (PwC, 2022).

Conclusion:

The 50 online video statistics presented in this article provide a comprehensive overview of Asia’s dynamic and rapidly evolving online video landscape. As the world’s largest and most populous continent, Asia is a crucial market for marketers, content creators, and businesses looking to tap into the immense potential of online video.