Instagram Video Metrics

Instagram Video: 50 Metrics That Actually Matter For Your IGTV Videos

Everyone needs to know about Instagram metrics that increase your brand awareness with Instagram Video. It’s an essential thing to check these Instagram Insights frequently! Accessing the Instagram Video and IGTV analytics is a quick and simple process just to open a video and tap on the three-dot icon to see all video engagement. Here are the 50 Instagram Video metrics that matter for IGTV videos.

50 Instagram Video metrics that matter for IGTV videos


It counts the time spent by a user by watching your IGTV video post. It indicates the total number of people who are interacted with your video even for some time in a couple of seconds.

Audience Retention:

An important that tells you the percentage of all viewers who watched a video from start to the end.

Audience Retention Graph:

Audience Retention Graph is a visual representation and the percentage of video views of all posts that have at any moment. Use this graph to see the exact point in the video where people stop watching it. It improves your IGTV channel growth.

Engagement Rate:

It is variable if you’re using Instagram analytics apps, and that enables you to measure the engagement rate of each IGTV videos.

Social Media Reach:

The number of Instagram profiles that might have come across on social media reaches Instagram video posts.

Website clicks:

The number of link clicks goes done from your Instagram videos posts to Websites.

Call Clicks:

The number of calls generated from your Instagram video post information.

Video Posts:

It is calculated as the total number of Instagram Videos posts published in your Instagram Account.

Stories reach:

The number of Instagram profiles visited your stories.

Social mentions:

Social Mentions describes the number of mentions your Instagram handles and hashtags.


Hashtags may be a brand name or a keyword or title and the number of hashtags you mention by Instagram videos.

Email Clicks:

A number of Email Clicks generated from your Instagram profile bio information or via video post info.

Engaging Locations:

Identifies the most popular locations where your followers are coming from.


Most engaging or the Top hours your followers are most active in your profile.


The most engaging days and the Top days your followers are most active on your profile.

Top Posts:

Identify the Top Video posts by the number of Views generated for that particular post.

Social media reach of a post:

It is represented by a number of Instagram profiles that might have come across your video post.


Analyzing the number of Instagram profiles that liked your video post.


Instagram profiles that are commented on your Video posts.

Branded Hashtags:

Brand hashtags tell you that number of brand hashtags used in your Instagram videos posts.


Identifying the number of Instagram profiles that saved your Instagram feeds or videos.

Post engagement:

Post engagement number of Instagram profiles who interacted likes and comments by your Videos.

Video Views:

You are counting the number of views that your Instagram video generated.

Stories impressions:

Counting the number of views your Instagram Story feed got.

Stories exits:

The number of times Instagram users exited from your stories.

Video Impressions:

The number of times that your Instagram Profile views from the web.

Stories replies:

The number of times Instagram users replied on your Instagram stories.

Live viewers:

Count the number of profiles that saw your Instagram live conversation.


Analyzing the overall number of profiles that saw your Instagram live video at any time.

People Insights:

A total number of followers for your Instagram profile and counting number of unique profiles visited.

Stories Engagement:

Analysis of stories engagement by replies exists, reviews, etc.

Online times:

Identifying the best times people who are in online engaging in your video’s posts and your profile.

Instagram Home:

People who saw the other Instagram feeds or videos from their feed.

Search & Explore:

The number of people who searched for the keywords and saw your Instagram profile videos on an Explore feed.


Number of People who found your post from your Instagram profile feed or profile page.


The number of posts notifications that show weather you wear tagged or mentioned on posts shows on the notifications tab.

Taps forward:

The number of time users Taps forward button to move on to the next Instagram story.

Taps back:

The number of times your users taps the back button to view the previous stories.

Swipes away:

The number of people Swipes your Instagram stories.


Monitoring the number of Video posts published on your Instagram account.

Link Clicks:

Counting the number of times users link on your video was tapped.

Outbound Clicks:

It is finding an exact number of clicks on the link that appears your product details. This Outbound links metrics apply only to shopping posts or shopping video ads.

Product Opens:

Product Opens describes the number of times your product tags were tapped to view your tagged product details. This metrics also applies only to shopping posts.


Follows tells that the number of followers you have gained on your Instagram Videos.

Get directions:

A total number of viewers who clicked on the “Get Direction” button on your profile or by a video post.

Next Story:

Counting the number of taps occur to see the next story that other users posted. The difference between the Next story and Taps forward is whether the destination is within your stories or not.

Ad Clicks:

The number of clicks to your Instagram promotion has received until the present moment.

Click-through rate (CTR):

CTR tells the number of times someone clicked any of your Instagram ads. It will consider the number of times your promotion was shown.

Cost per click:

CPC provides the information about the money that costs you each click on your promotions.

Average cost per click:

The Average cost per click is calculated by the total cost of your clicks divided by the total number of your clicks.


Knowing the Instagram analytics is essential to target the right audience on your Instagram Marketing by post with the right content. Instagram metrics will help you to get more likes, clicks, views, and comments on your Instagram account. Hope these 50 Metrics that actually matter For Your Instagram videos, stories, Live videos, and IGTV Videos.

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