Instagram Video Advertising: Ultimate Guide to Instagram Ads in 2024

Getting Started with Instagram Video Advertising

Instagram has become more popular by stepping forward its platform towards advertising for businesses. Instagram has provided various tools and applications for users to build a strong presence on social media networks. The platform helps businesses and brands to bring awareness to the audience about their brand or business on the Instagram platform.

Brands can grab the attention of the audience by creating unique videos with different points of view of the brand to reach the people on Instagram. Short video content is in great demand, and users love to watch videos that are 15 seconds long on Instagram. So, the brand message must be conveyed to the audience within 15 seconds. So, it must be clear, perfect, and innovative to attract the audience.

Instagram Video AdvertisLet’set’s get started.

Get connected with various channels.

After signing up for the Instagram platform via email or Facebook account, The user can choose the page for the brand with the relevant username. The brands can create their logo and biography of the company and the URL. You can get connected with other social media accounts like Foursquare, Twitter, Tumbler, and Flicker. So your brand can integrate with other channels. It is very easy to share your content on various channels to increase exposure.

Share Unique Content

Visual content can impact the audience attention towards it and when comes to the short type of content, one must choose different and unique approach by combining your brand message in the video. The content which is fresh and compelling has great demand and also can get good results.

Instagram Video Marketing Tips & Tricks

Brands are choosing Instagram for their video marketing. Instagram Video platform has more than three hundred million active users every month. More than 60 million photos were shredded, along with more than tubelike, every day on the platform, which made them turn to Instagram video advertising. Here are some important tips and tricks that are useful for Instagram advertising.

Tips and Tricks

  • Use the compatible ratio of video with a 1:1 aspect while uploading onto the Instagram platform.
  • Crop your high-definition videos in the form of a square to get fitted onto the Instagram platform. Just several hashtags on your video.
  • Use the keywords in the video descriptions.
  • Use the captions and it is better to include the main keywords in captions which can enhance the rankings on the platform.
  • A maximum of thirty hashtags are allowed for a video on the Instagram platform.
  • Respond to the audience’s comments in a positive way to increase engagement levels.
  • Because the audience expects the answers in real-time and by responding to them, they feel even more trustful in your brand or services and have a chance to reach you.
  • Make your post viral with unique and innovative titles. That helps you increase your visibility on the Instagram platform.
  • Follow your targeted audience, like their posts, and comment on their posts in an engaging way.
  • It is better to use direct and indirect marketing methods in Instagram advertising.

How to Create Instagram Video Marketing Campaigns

Instagram was entwined with the Facebook platform, especially for the advertisers of brands. Instagram is allowing the brands to advertise with their short video, which lasts for fifteen seconds in length. The Instagram platform allows businesses of all sizes to use it. The advertising on the Instagram ads API can also be allowed on Facebook interfaces. Here are some strategies for running an Instagram video campaign for brands

Get started with the Instagram video campaign.

You can run user-generated Instagram campaigns, which increase the sharing of the content. Enlisting the community to share the content is the most effective way of building marketing campaigns. The campaign must be informative to the audience, which must help them to know well about your services and the products you are offering to the audience. The campaign could give good results in your marketing of products or services if it went into the minds and hearts of the people.

Plan a contest

Planning an interesting contest can be more effective and influence many consumers towards your brand. The content is the best strategy for meeting the desired audience. The contest encouraged the people to their abilities and made them interested in every aspect, which in turn makes them your consumers by knowing about your brand and services. So, it is one of the best tactics that must be used in Instagram campaigns.

Use Hashtags

By leveraging Instagram marketing with the hashtags, many companies got to succeed in marketing. It helps to increase the customer reach. The hashtags can apply to the existing community, and the creation of new hashtags for a better social media strategy is significant. You must do research the tags and understand the content sharing during the video campaigns.

How Brands are using Instagram Video

Instagram is one of the popular social media platforms that allow users to capture and share images of their favorite moments with the world. It has introduced the video-uploading option for its users. The new feature makes several brands excited about it, as the video has a powerful impact on the audience. Instagram is offering some fifteen seconds of video length uploads on its platform. The platform owned a time-lapse video application called Hyperlapse. It is beneficial to place the video within a short frame. Now, the brands have completely made their focus on Instagram Video advertising by following various tactics.

Recent studies revealed that more than 500 videos are posted on Instagram, and the majority of videos are uploaded by brands. Brands have created special strategies to get potential followers to their brand on Instagram. Brands are creating short and sweet images in the form of 15 motion videos for 15 seconds, which are attracting more audience platforms.

Image Source: Simply measured

Brands were also approaching with their product videos and working on the company videos and some simple product teasers on Instagram in an innovative way to approach the audience. Many top brands have already got succeeded in the Instagram video. So, brands are using the platform as their medium of advertising as well as for promotion too. With the introduction of the application, it has become easier for brands to approach their audience via mobile.


Instagram video advertising stands as a powerful tool in the digital marketing arsenal, offering brands a dynamic platform to engage with their audience visually and authentically. As Instagram continues to evolve, so does the potential for creative and impactful video ads that resonate with viewers.

By embracing current trends and continuously adapting to new features, marketers can effectively capture attention and drive meaningful interactions. Moving forward’s rich, visually-driven environment will be crucial for brands aiming to make a lasting impression in the cluttered landscape of social media advertising.


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